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Where do you want to go in the next 12 months? If we are a year from today and we are looking back over the past year, what would need to happen for you to be happy with your results? This is where your goals begin.
CREATE SPECIFIC GOALS
Be specific as you set your goals. How many downloads would be a success? If you have a goal to make money with your podcast, how much? What is the timeframe?
When you are specific with your goals, you are able to visualize that victory.
What are you selling? Do the math. How much do you need to sell to reach your specific goal?
As the old saying goes, when you don’t know where you are going, any road will get you there. Let’s not wander through the next year. Set specific goals. Then, take specific action to reach those goals.
Let’s say you have a goal to lose weight. At the end of the year, your weight has gone from 234 pounds to 232 pounds, did you reach your goal? You lost two pounds. You lost weight. Is that a success? Possibly. But probably not quite what you were expecting.
Without a specific goal, you will not be able to make a big difference in your journey.
CRUNCH THE NUMBERS
Do you want to grow your downloads? What is that number? What does growth look like?
Do you want to make money with your podcast? How much? How will you do that?
You need to crunch the numbers to define your actions. If you haven’t clearly defined your goal, you can’t make the numbers work. You haven’t determined the sum of the actions yet.
If you want to grow your listeners, pick a number. Let’s suppose you want to grow your downloads by an average of 50 downloads per episode. How many subscribers do you need to attract to your podcast each week? About 12. 50 downloads divided by 4 weeks is a touch over 12. About two a day.
Now that we have worked the numbers, we can figure out the actions that will help us attract two subscribers a day.
How much money do you want to make with your podcast? Do the math and figure out what that would equal per week. Then, find something to sell that could bring in that income. Just crunch the numbers. Break it down.
Once you break it down, determine the steps you need to take to help you reach those goals.
FREE TRAINING
I can help you put all of this together. Join me for a free training on Tuesday called “6 Ways To Make Money With Your Podcast”. In this workshop, I will walk you through the process of creating your strategy. And, it’s free.
Sign up at www.PodcastTalentCoach.com/growth.
If you haven’t set your goals, you will get the same thing in 2021 that you’ve been getting for the last few years. No specific results. Very little progress toward your dreams. More frustration.
Spend an hour with me and let me help you lay it out. Sign up at www.PodcastTalentCoach.com/growth.
GOALS WITH LISA SASSO
Today, I’ve invited Lisa Sasso to join us to help us clarify our goals. She is a goal-setting expert.
Lisa Sasso has an MBA from Bentley University and is a Certified Executive Coach. She is a Certified Professional Coactive Coach, certified by the Coaches Training Institute. She is also a Professional Certified Coach from the International Coach Federation.
Lisa empowers professionals to achieve their personal and professional goals with accountability, balance and gratitude to reach their greatest potential.
Find Lisa at www.LisaSasso.com.
Start setting your goals today. As Lisa suggests, use SMART ART goals to be specific and visualize your destination.
If you want the same as you’ve always been getting, keep doing the same thing. If you want different results, take action. Define your goals. Develop your strategy. Then, take action.
Your journey starts today. Enjoy the ride.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.
Let’s turn your information into engaging entertainment.