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Podcast

Audience GROWTH With Lead Generation – PTC 319

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Growing your audience begins with lead generation. These are people who share your interest in your niche. Where do you find those people who can become subscribers?

Audience growth is a process. To increase your downloads, you need to generate more leads. Then, you need to convert those leads into subscribers just like a sales funnel.

LINKS

Links mentioned in this episode:

Joe Sayles Jr. summit –

www.FlipYourMarketingFlops.com

Podcast production with Podcast Talent Coach –

www.PodcastTalentCoach.com/editing

Podcast hosting with Libsyn –

www.Libsyn.com

Podcast Profits Mentorship application –

www.PodcastTalentCoach.com/mentor

Ultimate Course Formula with Iman Aghay –

www.PodcastTalentCoach.com/UCF

Before we get into the process, let me tell you about a few opportunities for you and your podcast.

PRODUCTION

First, I have started offering podcast production. If you are spending too much time each week editing, posting and promoting your show, I can help. I have a team that can handle these tasks, so you can spend more of your time finding clients and building your brand and business.

There are three different levels ranging from simple editing to a full service done-for-you package. You can see your options and find a package that is right for you at www.PodcastTalentCoach.com/editing.

HOSTING

Second, if you do not have a hosting service for your podcast, I am now an affiliate for Libsyn. I have been hosting my podcast with Libsyn since I started the show in 2013. Some of the biggest shows are hosted by Libsyn. They also have amazing support.

If you would like your first month free, visit www.Libsyn.com and use the coupon code PTC for Podcast Talent Coach.

MENTORSHIP

The final opportunity is very limited.

This is a special no-risk opportunity for a very limited number of podcasters.

You won’t have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit.

In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you.

I am looking for 6 podcasters to join Podcast Profits Mentorship.

In this exclusive group, you will …

  • Grow your audience and influence
  • Develop a product or service to sell
  • Build a framework to make money with your show
  • Participate in a small mastermind to help you reach your goals

Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs.

To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed.

To qualify for the group, you must …

  • Have published 25 episodes
  • Be willing to attend a 90-minute call every week
  • Be willing to spend 30 minutes a day to grow your audience and business
  • Share with me your download and revenue data during the program
  • Allow me to use your success as a case study

The program begins February 2, 2021. Application deadline is Sunday, January 24, 2021.

If you fit and you’re hungry to grow and win, click here to apply:

www.PodcastTalentCoach.com/mentor

WHO DO YOU FOLLOW?

Let’s talk about leads and who you follow.

I have found my greatest success when I pick one expert and follow that person until I’ve gone as far as possible. Chances are good that your followers are the same.

Have you ever binged content? It happens all the time with podcasts.

There will be those days when you see a bit spike in your downloads. This isn’t a big influx of listeners. This is most likely one or two listeners getting all they can.

Over the past four days, I drove 2,000 miles taking my daughter back to college. Dropping her off doesn’t look like it is going to get any easier anytime soon.

On our drive, we spent 12 hours consuming TEDx talks from an event put on by Sarah Lawrence. It was all about positive change.

I discovered Sarah through Iman Aghay with Success Road Academy. I have been following Iman for about a year now, consuming all I can from him.

Iman has a program called Ultimate Course Formula. It helps you build your program in 6 weeks. This leads into his higher level coaching programs. My personal coach teaches in these programs. That is how I discovered Iman.

Over the past 12 months, I’ve been watching all of the videos in the courses. I have watched most of Iman’s YouTube videos. He has a member call every week that I attend. There isn’t anything I haven’t consumed. I want it all.

More importantly, I tell people like you about Iman. This is how his audience and influence grows. Word-of-mouth is powerful. It is how you find leads for your podcast and business.

Lead generation is a key step in growing your tribe.

LEADS

Leads are people you want to pursue to see if they qualify to be a listener, client or customer. This could simply be an audience or list of names.

Once you determine they have an interest in your subject or niche, they become a qualified lead. They are now a name with an interest.

As they become aware of your content, material or offerings, you determine they are a fit for what you do. Now they are a qualified prospect.

From here, you build rapport. You grow the know, like and trust. Foster the relationship.

When the relationship becomes strong, they become a subscriber, customer or client.

This is the customer journey, more often called the funnel these days.

So, if you want more listeners, you need to get more leads. Don’t let the term lead only represent clients. Leads could also become subscribers and grow your audience. You still need to find people who share your interest.

LEAD GENERATION

Joe Sayles Jr. is a Lead Generation Funnel Efficiency Coach, Strategist, and Speaker who has served in various digital marketing channel positions.

Joe has an amazing background. He has owned a martial arts studio, a company that created blogs and websites, and a digital marketing company.

Today, using Joe’s proprietary Lead Generation Domination System™ that was developed over the past decade, he has helped generate more than $15 million in online revenue. Joe combines his knowledge and experiences to help solopreneur businesses learn to increase their leads, decrease their costs, and grow their profits by a minimum of 30% in 90 days (or less), by creating efficient lead generation funnels.

I am excited to have him on the show today to help us develop our lead generation.

In this conversation, you will learn …

– how your podcast fits into your funnel

– how to overcome the biggest struggles with lead generation

– the biggest mistakes most online experts make with lead generation

– and much more

I love the nuggets Joe gives us to grow our show. The lady that is 70-something getting more work than she can handle was amazing. Your podcast is part of your system to build your business. Make sure you lay it out and plan.

Get connected to his mini-summit the 3rd Thursday of each month. It is coming up this week. Find the link at www.FlipYourMarketingFlops.com.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Overcoming Your Challenges With Mindset – PTC 295

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Webinar: https://awakecommunication.mykajabi.com/a/31490/rnQoqfQC

With the pandemic, this year has been quite challenging. We set goals at the beginning of the year. By the middle of March, our mindset was completely derailed. Now that we are half way through the year, how are you overcoming your challenges to get back on track?

MINDSET IS POWER

Our mindset is a powerful tool. Finding the right mindset to achieve your goals is important as you continue on your journey. But when there is so much uncertainty in the world, how do we get in that right mindset?

It is understandable that you aren’t sure where to turn. What is appropriate in this time of life. Is it appropriate to sell you services? When will it be appropriate to reach out with an interview request?

The problem we have right now is that everyone is in a different situation. People in one city may be in near lockdown trying to avoid the pandemic. Others may be nearly life as normal. The challenge is finding the acceptable path.

Getting in the right mindset will help you on your journey. Find the confidence to start. Then, move on from there.

The situation is different from one person to another. Where one might be open to a conversation, another may be completely concerned with just getting through the day. You need to start with the conversation to determine where they are and what they need. Just reach out to help.

With the unknown, it is easy to get stuck. It is easy to get paralyzed by fear, frustration and overwhelm. You need to find ways to overcome the challenges.

This is true if you are launching a podcast, reaching out for interviews, starting a business or moving your business to new heights. Get in the right mindset to move past those challenges.

MINDSET MENTOR

Do you want to learn how to find that mindset? Today we are talking with Evakarin Wallin. She is a professional mindset mentor and coach who can guide you to conquer your fears, frustrations and overwhelm. She helps you find the obstacles that stand in the way of creating the life and business you desire.

With close to 20 years of experience working with amazing clients, she has guided clients to achieve remarkable success.

You will learn how to use her expansion method to overcome your challenges and get in the right mindset to get back on track this year.

THE WEBINAR

You can find her at EvakarinWallin.com. She also has a webinar coming up Aug. 4th and 5th.

Let’s get you back on track.

One thing she mentioned that I love is that we are all different. What it takes me to get into the right mindset will be different for you. Find what works.

Pay attention to the mind and body. Don’t hold all of your stress and worry in your shoulders or stomach. Release it, so you can create great things through the remainder of the year.

You can find that webinar info at PodcastTalentCoach.com/mindset.

Thanks for being here. We’ll connect again next week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

6 People Who Can Help You With Your Podcast – Episode 152

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6 People Who Can Help You With Your Podcast – Episode 152

Copyright: trueffelpix / 123RF Stock Photo

Surround yourself with the best people and success can be had.

Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right people. As I ventured into podcasting, I quickly found the people that could mentor me and help me move forward toward my goals.

Today, I want to share with you a few people I think might be able to help you on your podcasting journey. Some I know personally and work with closely. Some have mentored me from afar through their work and resources.

Whichever method you choose to use, find the people that can help you get to your goals quicker and achieve more than you ever thought possible.

Here are 6 people who can provide help with your podcast and business. [Some are affiliate links of people who I use and endorse.]

School of Podcasting – Dave Jackson

The first person I want to introduce you to is Dave Jackson at School of Podcasting. If you have listened to my podcast for any length of time, you have heard me mention Dave. He has been my mentor, helping me learn the technical side of podcasting.

Dave’s coaching and tutorials have helped me more than anyone I have encountered.

My podcast actually started out as a blog. Back in early 2012, I was writing about the art of podcasting while learning the technical side and preparing to launch my show. Less than four months into it, my writings were being published on the New Media Expo site.

Shortly after I began writing for New Media Expo, Dave saw my stuff and reached out. Dave was already on my radar, because I had discovered his website when I was doing my original research. I simply hadn’t considered reaching out to a guy who had been doing it for about 7 years at that point. He was there near the beginning.

Dave’s gesture reaching out to me was a fantastic surprise. We had a great conversation that lasted about an hour. Here was a guy that had been podcasting since 2005 that just wanted to get to know more about what I was doing and how we might help each other. That is what I absolutely love about podcasters.

The conversation eventually led to a bit of a partnership. Dave and I kept in touch working on various ideas together. We met up at New Media Expo a few times. Finally, we teamed up when I joined Dave’s “Podcast Review Show” podcast. We review podcasters and help them improve.

[You can appear on the Podcast Review Show and get reviewed HERE.]

Prior to that partnership, Dave help me multiple times with my website, podcast, and technical aspects of my show. He has truly been there and done that. Dave knows his stuff.

If you have questions about your feed, website or other technical aspects of your podcast, I highly recommend you use Dave’s knowledge and tools. He does some one-on-one coaching. He has resources on his website. You can also get deal on gear through Dave.

[Find information on Dave Jackson and the School of Podcasting HERE.]

Audacity to Podcast – Daniel J. Lewis

Daniel J. Lewis is another podcaster that helps people launch and improve their own podcast. He shares his knowledge of the audio software Audacity and web platform WordPress. You’ll learn all about equipment, software and skills necessary to podcast. His show was named the #1 technology podcast in 2012.

Daniel and I met through Dave Jackson. After following his show for quite some time, Daniel and I finally met at New Media Expo and have since developed a bit of a relationship.

The thing I love most about Daniel and Dave is their honesty and flexibility. They won’t push you toward their favorite microphone. They will give you honest reviews and options that fit your needs. For instance, do you want or need a $60 microphone or $360 microphones? They teach you the differences and why.

Daniel has a great lead magnet called “20 Things You Should Do Before Every Podcast Episode.” You learn how to get the room quiet, how to prepare, what tools to gather and more. He calls it his preflight checklist. This will make your recording session so much more efficient.

If you are serious about podcasting, check out Daniel’s Podcasters’ Society. This is a group of great podcasters together in a learning and sharing environment that can really help you improve your show. Daniel and I are discussing making some of my material available within Podcasters’ Society each month. Give it a look.

[Find information on Daniel J. Lewis’ material HERE.]

The next few guys are just a few of the guys I have used as a long-distance mentors. The books and material written by these guys have done more for my business and career than anyone I can name.

48 Days to the Work You Love – Dan Miller

Dan Miller and his book 48 Days To The Work You Love is where my journey began. Dan inspired me to pursue the work that I love. I originally discovered Dan and his work by listening to the Dave Ramsey Show.

If you are looking for your purpose, check out Dan’s material. He is a true entrepreneur.

The thing I love about Dan is his simplicity. Dan isn’t knee-deep in technology, like a lot of online business people. Though he has embraced the digital landscape more recently with the launch of his membership site, he is more about creating simple money-making opportunities that are right in front of us.

Whether is it reselling cars, selling digital content or running a gym, he has done it all. Dan can see a business opportunity anywhere. He has great tools to help you find your passion and the work you love.

Dan’s most popular resource is “48 Low or No Cost Business Ideas”. These are great. When you read this e-book, you’ll say to yourself, “Why didn’t I think of that?” Dan has great ideas. The inspiration is a huge bonus.

[Find information on Dan Miller’s material HERE.]

Internet Business Mastery – Jeremy Frandsen & Jason Van Orden

Jason Van Orden and Jeremy Frandsen at Internet Business Mastery have great information to help turn your knowledge into a business. I first discovered them during a session at New Media Expo. That presentation turned me onto their podcast.

Internet Business Mastery is not only a great podcast, but a course that has helped me refine my business focus. Both Jeremy & Jason have launched various other businesses. They have been there and done it.

In the Internet Business Mastery Academy, you learn how to develop your ideal freedom lifestyle. That leads into your freedom business blueprint. You learn how to design your single motivating purpose, create your money magnets, develop your list and more.

This has been one of the best investments I have made. The course has really refined my business plan and philosophy. If you are building an online business, this material can help you move you forward.

[Find information on Jeremy, Jason and Internet Business Mastery HERE.]

Platform University – Michael Hyatt

Michael Hyatt and Platform University have helped me organize my message and build my platform.

I like organization. Checklists are my friend. Step-by-step processes that allow me to add some creativity on top of it are tools I enjoy.

Michael Hyatt has a great membership site with Platform University. It is based on his book Platform, which is a must read as you develop your podcast. There is great learning inside the community. He only opens membership a couple times a year for enrollment. I got in early on this one and haven’t looked back since.

Inside Platform University, you will find Master Classes where Michael interviews other experts to dive deep into various subjects each month. In the Backstage Pass area, Michael shows you how he operates his platform. There are live member calls each month, member makeovers and so much more.

There is so much information inside Platform University, I don’t have enough time to get through all of it each month. I use the great material I find most useful and dip into the other stuff when I find time. When I have questions about specific topics, I can usually find the answer inside Platform University.

[Find information on Michael Hyatt HERE.]

 

There you have six people who can help you move your podcast and business forward.

Dave Jackson can help you with the technical aspects of your show.

Daniel J. Lewis has tools that can help you with your software, skills and search for your show.

Dan Miller can help inspire you with new ways of thinking about business. Find what you love.

Jeremy Frandsen and Jason Van Orden at Internet Business Mastery can help you lay an amazing foundation for your purpose and business.

Michael Hyatt can help organize your work to help you be more efficient in building your platform.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.