Tag Archives: mindset

Leveraging Video – PTC 353

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Now that you have your podcast up and running, it’s time to leverage video.

I’m sure you’ve heard YouTube is the second biggest search engine. But, there are so many other places you can use your video.

If you want help editing your video and repurposing it as a podcast, go to www.PodcastTalentCoach.com/editing. You can see my services that will do all of this for you, including posting all of it. 

This can give you time to find more clients and do what you love. There are 3 different package options. Find it at www.PodcastTalentCoach.com/editing.

YOUTUBE

Record your podcast on video. Then, strip the audio for the podcast.

Post that video on YouTube to increase your online presence. You can do this with little extra work. You’re still recording the show just once. Then you are repurposing the content.

Remember to add an introduction to the episode. Video benefits from the description and visual. Most people find those videos by search as well.

Once they land on your video, they know what it’s about.

Your podcast is different. They click play. You need to set up the content inside the episode and welcome your listeners right from the start.

The intro of your show should be like your elevator pitch. Tell people exactly what the show is all about. Make them feel welcome.

FACEBOOK

Another great place to repurpose your content is Facebook and social media.

You don’t need to share the entire episode. Share a highlight video and direct people back to your show.

This will help you grow your audience. Social media loves video. Be seen.

MEMBERSHIP SITE

You could take your videos and put them inside a membership site arranged by topic. This could be a great way to monetize your show.

Now, you’re probably saying, “Erik, why would people pay for my videos if they can get them all for free?”

They pay for convenience. When you curate the episode and make them easy to find, people pay to save time. Your membership can help them do that.

You will need to add other benefits to the membership to make it exciting. But the convenience of your organized content is valuable.

POWER OF VIDEO

Video allows people to see you and connect with your personality. A picture is worth a thousand words.

So, do you still need a podcast?

Absolutely.

Podcasts are portable. Your audience can consume your podcast in places where it isn’t convenient to watch a video. Places like driving or running or taking a shower. Give them options.

There are also a lot fewer podcasts than YouTube channels. According to YouTube, there are around 37 million YouTube channels. There are only about 2 million podcasts.

Would you rather be one in 37 million or one in 2 million? Be both.

Podcasting is also growing at an amazing rate. There were only 1 million podcasts about a year ago.

Better yet, listening has increased 58% in the past 3 years. The audience is huge.

Using both video and audio allows you to reach your listeners where they are in the format option they desire.

VIDEO PROBLEMS

Now, many people get nervous being on video. That is why I invited Rich Oceguera on the show today.

Rich Oceguera is a best selling author, award-winning entrepreneur and host of the UNMUTE Yourself Show.

Rich has BA in Television Production and has trained extensively in mindset, mindfulness and ontological practices, which he combines with modern neuroscience tools to give his clients a unique edge in their space.

Learn more at www.PodcastTalentCoach.com/mindset.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Defeating Your Mindset Kryptonite – PTC297

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This week, Sadie did it. She was a member of my last Podcast Fast Blueprint program. She finally got into the right mindset, had a breakthrough and launched her podcast.

The interesting thing about Sadie is that she has been in radio for about a decade. Yet her limiting beliefs were holding her back from launching.

She had been out of radio for a couple years when she moved to Puerto Rico for a bit. Now she was jumping back in and wasn’t sure she could do it.

When Sadie launched, she sent me a text. “Thank you for holding my hand during this weird time in my career. I had really lost a lot of confidence, because I had been gone for so long.”

If a radio pro like this fights the Impostor Syndrome, I can only imagine what you go through when it is time to launch anything. It gets scary.

So, how can you have that breakthrough? How can you find the right mindset?

MY MINDSET BREAKTHROUGH

I began my broadcasting career when I was 19. It was completely by accident. I was going to college to get my architecture degree. Since I was 12 I had been tailoring my education to be an architect or engineer.

In college, I had the same fear of public speaking as most people. In our design classes, we had to do presentations in front of a panel of judges. I absolutely hated doing these presentations.

During class, four or five students would present during the hour. It would take about a week to get through the entire class. That was the worst part.

The anxiety would build for presentation day only to not get your name called. I would have to live through the anxiety again in anticipation of presenting during the next class. It was viscous circle.

I never envisioned being a public speaker, radio talent or any other presenter.

My younger brother worked for a radio station at the time. I was home for the weekend doing nothing like most college students. That was when the phone rang. It was the manager of the radio station looking for my brother to fill in during a shift. My brother wasn’t home and I was offered a part-time job. That’s where it all started.

That part-time job led to an easy journalism elective. That turned into becoming the music director at the campus station for a little college spending money.

Next thing I know, I’m working at a real commercial radio station. I would become program director of a few stations. I’m on stage introducing concerts in front of 15,000 people. Not what I had envisioned. I didn’t even like talking in front of 12 people.

COMFORT LEVEL

Over time, I started to get comfortable talking on the radio. It took a little time. I eventually got there. I changed my mindset.

It took me years to figure out how to overcome those butterflies I would get each time I stepped in front of a crowd. There were tips and tricks I learned along the way to help me. It was a combination of things I learned over the years that helped me defeat the jitters.

It doesn’t need to take you years to get comfortable. Learn a few strategies and you could save yourself years of trial and error.

Identifying your limiting beliefs is your first step. Then, proper preparation for your show is next.

In this episode, I’d like to help you discover how you can identify the barriers that are stopping you from living your fulfilled life. You can make a breakthrough and launch your next big thing.

MERRI-JO HILLAKER

I asked Merri-jo Hillaker to join us today to share her journey and breakthrough wisdom.

Merri-jo is a lawyer by profession, graduating top 5 % of her Law school and then also in earning her Masters in Tax. She worked for the largest law firm in her home state of Wisconsin and within 3 years was hired away at the age of 28 to be the Vice President and General Counsel of one of the largest publicly traded company in the state.

She was living an amazing life while only in her 20s.

A few years later, after recognizing that upper echelon corporate America can truly challenge your ethics, and that it was never going to feed her soul, she bought a company and moved to Texas where she still lives today. Unfortunately, that company didn’t succeed as she had hoped.

After an incredible mindset shift of her own, she has now been an entrepreneur, a venture capitalist, turning $20,000 into $1.1 million, and started her own foundation. Merri-jo sits on four charitable Boards including Changing Environments, which she started in 2008.

MINDSET MASTERY

Merri-jo has started yet another company in the last couple year. She created Global Mindset Mastery Association to satisfy her desire to share her vast knowledge to support others to breakthrough their limiting beliefs.

She has the energy of a 20 year old, and a huge heart of contribution. You can see that by all of her Board memberships, mission work and commitment to make a difference for the less privileged.

Merri-jo has a mission to empower others to live the life of their dreams so they too can experience a fulfilled life, and make a significant contribution as the world is clearly waiting!

She is an incredible soul and we are lucky to have her with us today. Grab a pen and paper and be ready to take notes. This one is gonna be good.

We learn why she decided to leave an amazing job to dive head-first into entrepreneurship. She talks about her bankruptcy and eventual million dollar cash out. You will also get some tips on how to break through your challenges and shift your mindset.

Enjoy the conversation.

YOUR MINDSET BREAKTHROUGH

Merri-jo is incredible. Such an inspiration.

I love how she hits bankruptcy in her first venture and almost immediately gets back on the horse by investing $20,000 in another business. That’s when you know it is part of your being.

You can’t help but get inspired just being around Merri-jo.

I convinced her to give you a special offer for her Kryptonite Breakthrough.

To learn more about the program, visit www.PodcastTalentCoach.com/breakthrough – Tell her you heard her here and she will give you a 25% discount off the course.

Text Purpose to 26786 for a free consult with Merri-jo Hillaker.

Next week, I’m scheduled to interview Dan Miller of 48 Days to the Work and Life You Love. We will get the insights on how he uses his 48 Days podcast to drive his amazing business. You’re sure to get some tips, tricks and inspiration from that one.

Check out Dan’s free masterclass “3 Building Blocks To Get Your Business Off The Ground“.

Thanks for being here.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Overcoming Your Challenges With Mindset – PTC 295

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Webinar: https://awakecommunication.mykajabi.com/a/31490/rnQoqfQC

With the pandemic, this year has been quite challenging. We set goals at the beginning of the year. By the middle of March, our mindset was completely derailed. Now that we are half way through the year, how are you overcoming your challenges to get back on track?

MINDSET IS POWER

Our mindset is a powerful tool. Finding the right mindset to achieve your goals is important as you continue on your journey. But when there is so much uncertainty in the world, how do we get in that right mindset?

It is understandable that you aren’t sure where to turn. What is appropriate in this time of life. Is it appropriate to sell you services? When will it be appropriate to reach out with an interview request?

The problem we have right now is that everyone is in a different situation. People in one city may be in near lockdown trying to avoid the pandemic. Others may be nearly life as normal. The challenge is finding the acceptable path.

Getting in the right mindset will help you on your journey. Find the confidence to start. Then, move on from there.

The situation is different from one person to another. Where one might be open to a conversation, another may be completely concerned with just getting through the day. You need to start with the conversation to determine where they are and what they need. Just reach out to help.

With the unknown, it is easy to get stuck. It is easy to get paralyzed by fear, frustration and overwhelm. You need to find ways to overcome the challenges.

This is true if you are launching a podcast, reaching out for interviews, starting a business or moving your business to new heights. Get in the right mindset to move past those challenges.

MINDSET MENTOR

Do you want to learn how to find that mindset? Today we are talking with Evakarin Wallin. She is a professional mindset mentor and coach who can guide you to conquer your fears, frustrations and overwhelm. She helps you find the obstacles that stand in the way of creating the life and business you desire.

With close to 20 years of experience working with amazing clients, she has guided clients to achieve remarkable success.

You will learn how to use her expansion method to overcome your challenges and get in the right mindset to get back on track this year.

THE WEBINAR

You can find her at EvakarinWallin.com. She also has a webinar coming up Aug. 4th and 5th.

Let’s get you back on track.

One thing she mentioned that I love is that we are all different. What it takes me to get into the right mindset will be different for you. Find what works.

Pay attention to the mind and body. Don’t hold all of your stress and worry in your shoulders or stomach. Release it, so you can create great things through the remainder of the year.

You can find that webinar info at PodcastTalentCoach.com/mindset.

Thanks for being here. We’ll connect again next week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.