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Podcast

How To Serve And Grow – PTC 351

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Like Zig Ziglar would always say, “You can get anything you want in life as long as you help enough other people get what they want.” When you serve first, things will come back to you.

Your podcast allows you a tremendous opportunity to serve others. You can serve people with your content. Guest can come on your show and be served by you as you get them exposure. Events and organizations can be served by your promotion.

On the show today, I want to give you a variety of ways you can benefit when you serve. We’ll also talk to Dan Miller, author of “48 Days To The Work And Life You Love”. He has a great resource for you called “How To Talk, Serve And Put Money In The Bank“.

SERVE

There are three people who really taught me how to serve through my business.

The first influence in my business was Zig Ziglar. The more I listened to Zig encourage us to serve, the more I tried it. As I was getting better at serving, my business continued to grow. It is amazing what serving can do for your spirit.

The second influence was Dave Ramsey from Ramsey Solutions, The Ramsey Show and Financial Peace University. Dave always encourages his listeners to find someone to help you with your money who has the heart of a teacher.

That really hit home for me. Teachers have a special heart and desire to serve. They have such an impact on people by how they serve.

As I went into my business, I wanted to come from that same place and serve well.

COLLABORATE

When it came to creating partnerships in my business, I wanted my approach to be the same. I want my business to have the heart of a teacher and serve.

I really learned how to have a partnership discussion based on service at Collaborate.

This is an amazing event where you can connect and collaborate with hundreds of coaches, authors, podcasters, speakers, program leaders and many others. There are a variety of experts who can become your partners to help you grow your business, impact and income.

There is another Collaborate coming up soon. You can get all the details through my affiliate link at www.PodcastTalentCoach.com/collaborate.

Collaborate is an event put on by the team at JVIC – Joint Venture Insiders Circle. Rich German and Iman Aghay have that heart of a teacher. They want to serve. More importantly and impactful, they teach their audience how to serve.

SERVE BY NETWORKING

During the Collaborate event, participants are put into networking circles of six or eight people. Each person has about 2 minutes to tell who they, who they serve and what sort of help they seek from their promotional partners.

Now, most events would stop there. Throw people in a room and let them get at it. 

Instead, Iman teaches every person exactly how to use their two minutes. He gives you a template to tell people exactly how you serve so they will want to partner with you.

But, it doesn’t stop there. He also teaches participants how to have the follow up conversation after the event and serve even more.

We so often go to events and meet a ton of people. After the event ends, we neglect to follow up and take action on the connections. No collaboration happens.

Iman teaches participants to use their 2 minutes in the breakout rooms to simply get people to want to have a follow up call with you.

On the follow up call, Iman says use the first 20 minutes of the call to see what the other person is all about and where they need support. Spend the next 20 minutes talking about you and where you need support.

Finally, spend the last 20 minutes to find ways you can serve each other. This is such a powerful way to create amazing partnerships.

You can get the full details on the next Collaborate event at www.PodcastTalentCoach.com/collaborate. I would love to see you there.

DAN MILLER

When you serve, you offer so much value to everyone you touch. Powerful relationships are formed when you serve.

Today, we talk with Dan Miller. He is President of 48 Days LLC, specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions.

Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. He believes that a clear sense of direction can help us become all that God designed us to be. Dan is the author of the New York Times best-selling “48 Days To The Work (And Life) You Love”.

In this episode, Dan and I discuss the power that comes when you serve.

You can find Dan’s resource “How To Talk, Serve And Put Money In The Bank” at www.PodcastTalentCoach.com/serve.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

7 Places To Find Your Clients – PTC 314

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If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients.

This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven’t listened to that show, I would suggest you start there.

This series of episodes will help you create big things in the coming year if you take action and do the things I’m putting in front of you.

I have created a workshop to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”. This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth.

Let’s talk about 7 places to find your ideal clients.

GROUPS

Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules.

You cannot get into a group and become an instant salesperson. You need to provide value.

If members of the group get tremendous value from your posts, they will seek you out for more. One way to offer value is to reply to many of the posts. Even replies of encouragement help.

Every time you post in the group, you create an opportunity to be seen. You are creating top-of-mind awareness for your potential clients.

Studies show that a person needs to be exposed to a marketing message three times before it registers in the mind. Create frequency to the target by being seen often. Engage and interact.

Join 3 groups in your niche and offer value.

PODCASTS

Landing interviews on podcasts isn’t as difficult as it seems if you do it the correct way.

How many times have you been approached by a potential guest or representative of a potential guest asking to be interviewed on your show? I’m sure there have been times when you read the summary of the guest and realize it isn’t anywhere close to being a fit for your show.

I get these all of the time. It was especially true when I didn’t do interviews on my podcast. They would e-mail me about their latest book and say, “I think it would be a perfect fit for your show.”

Really? I don’t usually interview people. I especially don’t interview people about that topic.

That is the wrong way to land interviews.

First provide some value. Pursue fewer shows that are right in your roundhouse.

Last week we talked about your ideal target listener. One of the reasons we define our listener is so we can find them. Here is where that comes into play.

Find 5 to 10 podcasts that also speak to your ideal client. Actually listen to a few episodes of each.

Reach out to those hosts and tell them what you love about their show. Ask if there is any way you can support what they are doing. You might even provide a resource you love or a blog post from another creator that talks about a similar topic.

Start the relationship and conversation. When you have developed some rapport, mention that you speak to a very similar audience. Ask if you might get on a call to discuss how you might help each other.

Do this on a call and not over e-mail. If you are willing to commit the time to a discussion, you appear much more willing to help and partner.

On the call, find ways to support each other. This might be interview opportunities. It might be other ways. Get creative.

Work to land interviews on 3 complimentary podcasts.

GIVE

Creating content is hard work. Offer to help a content creator do just that.

You have great content that can be repurposed across other platforms.

Offer to create guest content or conduct an ask me anything for a complimentary content creator in your niche.

This should not simply be a reposting of something you already used. Either create something new or refine one of your pieces specifically for their audience.

By offering to create content for another creator, you lighten their workload and get in front of their audience. Everybody wins.

I first learned of Erik Fisher on Cliff Ravenscraft’s podcast. Erik would do a weekly segment on Cliff’s show where he would highlight a new tech resource he discovered, such as an app.

This added content to Cliff’s show while getting Erik in front of a new audience.

Find opportunities to provide your content to other content creators.

CROWDS

Empowering your audience to help you is a viral way to find new clients. Let your audience help you create an episode.

Dave Jackson does this on his School of Podcasting show every month. He presents the question of the month at the beginning of the month. Listeners are then invited to submit audio of their answer.

The final episode of the month is a collage of the answers Dave has received. Each submission gets highlighted on the show and is allowed to promote their own podcast.

By creating this episode, Dave helps his listeners. He gets great content for an episode. Dave also creates the opportunity to get his listeners talking about his show. “Hey, Mike! I heard you on Dave’s show last week.”

This creates goodwill between Dave and his listeners. It also gets his listeners in the habit of reaching out to Dave if they need help with something.

Create a crowdsourced episode of your own around your solution to their problem.

VIDEO

Do the work once and use it many times over. You would hard to create your podcast every week. Don’t make it a one-and-done.

Find ways to repurpose your content. If you start with a video of the show, you can then use the audio as the podcast. You can also use the transcript as a blog.

Now, you are doing the work once, you are creating the content once, but using it in three different ways. You can also use pieces of it on social media and in your newsletter.

People like to consume content in different ways. Allow them to consume your content in the way they enjoy most.

To get in front of new clients, repurpose your content on YouTube.

NEWSLETTERS

I hope you have an e-mail list. This is one connection to your audience that you actually own. Facebook can kick you off anytime they would like. You own the list of e-mail addresses of people who signed up with you.

Leverage this list to get in front of new listeners. The people on your list already know you. How can you use it to find new clients?

Partner with other creators in your niche. Just like you would include their segment on your show, include their content in your newsletter. They could do the same for you.

This should be part of your conversation when you reach out to partner. If they have an e-mail list that they send to frequently, swap content.

You can give them great content for their newsletter. They can give you great content for your newsletter. You both win.

Swap newsletter mentions with two complimentary content creators.

STAGES

The final way this week to find your clients is stages. I don’t mean physical stages. We are talking about any opportunity to get in front of an audience.

Summits are a great way to get in front of a new audience and build your e-mail list. A virtual summit involves various experts giving presentations around a specific topic.

People submit their name and e-mail address to get access to the summit. Sometimes you are allowed to offer your lead magnet during the summit to build your list as well.

Find a summit where you can give a presentation.

TWO-WAY STREET

Remember with any of these ideas, you need to give first. Seek ways to help the other person succeed. It will come back around.

If your partner knows you are there to help them, they will be more willing to help you.

It needs to be a win-win-win situation. Your partner needs to win. The audience needs to win. Then, you need to win. Provide great value and everybody wins.

Use a few of these ideas this week to get in front of your ideal clients.

Then, come join me at the workshop I’ve created to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”.

This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. I’ll see you there.

Let’s turn your information into engaging entertainment.

Podcast

The Power of Podcast Partners – PTC 306

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Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners.

Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever.

COLLABORATE

I’m excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again!

Get the full details and register at www.PodcastTalentCoach.com/collaborate.

You’re going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both live and virtual.

The result is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged!

See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate.

3-DAY EVENT

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. These are 20 minute breakout session with about 8 experts where you introduce yourself and see if you are a good fit.

If networking events make you uncomfortable, there is no worry. Iman Aghay will teach you exactly how to introduce yourself and how to describe what would make a good partner for you.

Your pitch is 2 minutes and you refine it in each circle of 8 people. There is no pressure. You don’t need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting.

I met about 120 people at my first Collaborate. Of those, 40 were potential partners who fit what I do. At the last one, I was much more particular with whom I wanted to partner. I still found 20.

As you can tell, I am a huge fan of this event. That is why I have attended multiple times and became an affiliate. It did amazing things for my growth.

How powerful would that be for you?

During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This will help you ensure your message is on target.

You will learn valuable knowledge and proven practical tools from guest speakers during the event. This is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you.

Get one-on-one coaching help to find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned.

GET IN NOW

You get it all for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don’t miss this epic supercharged event!

Get registered at www.PodcastTalentCoach.com/Collaborate.

Let’s talk about what collaboration can do for you.

PODCAST PARTNERS POWER

We already talked about how you can help each other. Find new potential partners and ask, “How can I support you?” Ask often enough and you will create some incredible relationships.

Create a calendar to properly promote each of you partners. Before you begin filling your calendar with partners, lay in your own promotions. Know exactly when you want to attract clients or launch your courses. Block out that time on the calendar. Then, fill it with partners.

There four big ways podcast partners can help you reach your goals.

PODCAST PARTNERS PROMOTE

  • Interview swaps
  • Promo swaps
  • Newsletter swaps
  • Facebook Live swaps
  • Social shares

PROMOTE PRODUCT, SERVICE, COURSE

  • Launch
  • Mentions
  • Highlights
  • Bonus offer

CONTRIBUTOR

  • Course contributor
  • Episode contributor
  • Email content

COLLABORATION

  • Connections
  • Ideas
  • Inspiration

FIND PODCAST PARTNERS

Come join me at COLLABORATE. You’re going to love this event. It is truly a results-oriented experience. If you want to supercharge your relationships and find podcast partners, this will be the best $47 you spend all year.

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

Get the details at www.PodcastTalentCoach.com/collaborate. I’ll see you there.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

The Power of Podcast Partnerships – PTC287

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There are few things that will move any project forward faster than partnerships. When you connect and collaborate with people in your niche, you can help each other learn new things, find new audiences, and attract new clients.

When I first launched Podcast Talent Coach, I connected with Dave Jackson at School of Podcasting. In fact, Dave reached out to me. I wasn’t aware of the power of podcast partnerships yet.

Dave helped me get things moving in the right direction. We worked together to help each other grow. That was 8 years ago and the partnership continues today.

One of the best events I ever attended helped me connect with an amazing number of partners.

OPPORTUNITY

I have a great opportunity for you to connect with a ton of potential partnerships. Check it out at PodcastTalentCoach.com/collaborate.

It is a great collaboration event that will supercharge your growth. I’ll tell you more about it in a minute.

Let me tell you about this event I was part of about 6 weeks ago. It was called the JV Experience. Almost 400 experts came together to connect and help each other grow through partnerships.

Due to COVID-19, the whole event was virtual and online. It was a 3-day weekend. Instead of spending a weekend at a conference hotel somewhere, we spent the weekend on Zoom.

During the event, we learned a ton. If we were in the hotel conference room, we would spend the breaks out in the hallway connecting with potential partners. The problem with the hotel scenario happens when you’re an introvert. It is easy to use the restroom, check your e-mail and be invisible.

Online, the situation was much different. During the breaks, we were placed into breakout sessions with about half a dozen other experts. We each took 2 minutes to introduce ourselves and what partnerships we were seeking.

During the weekend, I met about 80 of the 400 experts in the breakout rooms. Of those 80, half made sense for a further discussion and possible partnership. I spent the next two weeks reaching out and having conversations.

Those conversations led to some great partnerships that turned into joint ventures, podcast guests and business opportunities.

It all stemmed from one amazing event. It is crazy how a few of the right partners can explode your projects.

5 WAYS TO PARTNERSHIPS

If you really want to grow your show and your mailing list, even build that business around your podcast, find 5 podcasters in you niche that could make great partners.

Here are five ways to help each other.

CROWDSOURCE

Create a crowdsource episode with experts. Find a question that will help your listeners.

Ask each of the five podcasters to answer the question. Combine them into an episode. Then, ask each of the experts to share the show.

COMMENT

All podcasts like comments and reviews. Leave a comment on or review for 5 shows in your niche that compliment your show. If you teach courses, find someone that teaches memberships. If you teach healthy eating, find someone who teaches healthy gardening.

Begin to create the relationship with the hosts. Get on their radar. Once you begin the conversation, take the next step.

HELP

Reach out to those five people and ask, “How might we help each other.” You are not looking to simply have them promote you. Find ways you can help each other. Create a true partnership.

You can create great synergy when you ask, “What are you working on and how might I support you?” Help them connect with experts you know. Turn them onto resources you use. Spread the word about their latest product.

Give and give again. The support will eventually come back to you. Just start making the connections.

SWAP

When you have a relationship built, offer to swap newsletter mentions. You could send the link to their lead magnet to your e-mail list. They could do the same for you.

You also might consider swapping interviews. Have a discussion around a topic and both of you use the same conversation for your episodes to promote the other. Find ways to help each other grow.

FUN CHALLENGE

The last idea is a bit crazy and fun. Challenge a peer in your niche to something fun. This could be a challenge to see who can get the most Facebook friends in a month. Or, who can get the most comments on an episode in four weeks.

There are a few things the challenge should include.

Make the challenge fun. If it is serious, it won’t attract as much attention.

It should incorporate the listeners. You want your audience to have a vested interest in the challenge. Get them to follow along.

Make it last around four weeks. You want to give it time to gain some attention and word-of-mouth. Create a storyline around it that lasts 3 or 4 episodes. Make sure it is public, so your listeners can follow the progress on each show.

Finally, there should be something at stake. Maybe the loser has to e-mail their list promoting the winner. Or the loser has to do a Facebook live video wearing a t-shirt promoting the winner. Something that gets noticed.

MORE NOTICE

There are many other ways to partner. You could participate in summits, giveaways, live events, podcasts, YouTube interviews, Facebook lives and many other things.

Now, you could spend time searching for other experts that can help you grow, finding them one by one. You’re not sure if they are looking for partners. It is unclear what they have to offer. Will they actually do the work to promote you?

Rather than spending all of that time and energy, you could participate in an event just like I did. And you can get into this one for a crazy deal.

COLLABORATE

I would like to introduce you to a new, live, virtual event called COLLABORATE. I’m so excited about it because it’s a cutting-edge, results-oriented event created by the amazing event team at JV Insider Circle (JVIC). This is the same team who also created the annual JV Experience (JVX) Summit that I attended and made such great connections. JVX is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships that was generated amongst attendees from their many past events, both live and virtual. The result is COLLABORATE, an event with everything the revered JVX Summit has to offer, but supercharged on a whole new level! This is gonna be great.

COLLABORATE is a live virtual event where you get to connect with hundreds of top entrepreneurs, coaches, authors, speakers, program leaders along with producers of podcasts, radio shows and live & virtual events from around the world.

These people are all interested in creating alliances with you and promoting your products & programs. On top of that, you’ll learn valuable, actionable knowledge. You will get tools and the support you need to catapult your business into the next stratosphere.

GET REGISTERED

Get the details at PodcastTalentCoach.com/collaborate.

The inaugural COLLABORATE event is designed by the innovative events team who also created the world’s #1 joint venture event, JVX SUMMIT.

The connections I made at the JVX were priceless. I connected with 40 potential partners in my niche alone. It was an amazing and very productive weekend.

389 people from around the world attended their last virtual event. If you would like to create amazing partnerships, don’t miss this event. Get your ticket now!

WHAT YOU GET

Here is what you can expect:

Networking Circles. This is where you can connect with industry leaders, experts & influencers from around the world to create your partnerships.

Hot Or Not. This is an opportunity to test your products or programs by getting IMMEDIATE feedback from 100’s of coaches & experts! It is like a focus group on steroids.

Niche Circles. In these small groups, you can get feedback to hone your pitches & messages in front of live coaches.

Knowledge Sessions. You will learn valuable knowledge and gain actionable tools from guest speakers during the event.

JV Shark Attack. This is just a lot of fun and a great way to learn. You have a chance to have your products & programs promoted by key industry leaders if you’re selected. If you are not JV ready yet, this is a great way to learn by watching other people pitch their joint venture opportunities.

Special Exercises. There will be uniquely designed exercises to help you connect with partners and build your business.

Special Activities. You will participate in one-of-a-kind activities created to give your business a mega boost.

There is also much more. There are more sessions & activities being developed between now and the event.

MAKE CONNECTIONS

COLLABORATE is more than just another live online networking event. It is a connecting event.

Not only will you have plenty of connecting time, you will be guided through fun exercises and activities to make sure your products or programs are sizzling hot with clearly communicated benefits and all the factors to make them winners.

Nothing is being left to chance when it comes to helping you walk away with the best joint venture partners. You’ll come away with a full list of powerful alliances and industry influencers ready to promote your products or programs just like I did, even if you’ve struggled with this in the past.

Here is the best part … you can get the whole weekend for just $47. How crazy is that?

Imagine what one partner could do for your podcast. Would that be worth $47? And I connected with 40 at the last one without even knowing what I was doing.

I CAN’T WAIT

I was bummed that I would need to wait an entire year before I could do it again. They got so much great feedback on the connection circles from that event that they are creating Collaborate as a way to help people connect even further. It is going to be amazing.

If you want to connect with hundreds of top entrepreneurs, coaches, authors, speakers, and program leaders along with producers of podcasts, radio shows and live & virtual events from around the world, don’t miss Collaborate.

I can’t wait to see you there. Get registered at PodcastTalentCoach.com/collaborate.

Please be aware that links in this post and on this site may be affiliate links. I could earn a commission should you choose to make a purchase. However, I only recommend things I trust and that I believe are valuable.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Growing Your Influence – PTC279

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Over the past few weeks, I have had the opportunity to implement a few new strategies to grow my sphere of influence. One of them grew my mailing list by 500 people. What are you doing to grow your influence?

SPHERE OF INFLUENCE

We all know we need to nurture our listener communities. That is how we grow our audience. We find new people to listen to our podcast.

But, what are you doing to nurture the relationships in your peer community? What are you doing to connect with those other people of influence in your niche that can help you grow?

To supercharge your growth, surround yourself with other winners who do what you do. It is critical to your success.

In his book “The Ultimate Sales Machine“, Chet Holmes wrote about the Dream 100. Many people use it and teach it today.

You have probably heard of Pareto’s Principle. It is also known as the 80/20 rule. 80% of your results comes from 20% of your effort. 80% of your sales come from 20% of your clients.

Basically, a very small number of inputs is responsible for a very large percent of the outputs.

Chet tells a story of a magazine that used this principle to double its sales in a year.

A review of their client database showed that 95% of their sales came from 167 of the 2,200 of their clients.

The magazine set out to spend all of their efforts on these particular clients. 28 of these advertisers were enough to double the sales over the previous year.

Rather than using the shotgun approach and hit as many as they could, they used the sniper approach to find the right clients.

That is the way to grow your audience.

If you try to find listeners one by one, it will take you forever to build a big audience. However, if you connect with the influencers who are already talking to your ideal listeners, they can help you reach listeners truckloads at a time.

Partnerships are incredibly powerful.

PARTNERSHIPS

I am in an online group for joint venture partners. We partner with each other to collectively grow.

In the group, I connected with my first partner. She was running a giveaway. You may have received the e-mail giving you the opportunity to get over 40 free gifts.

The giveaway is comprised of multiple content creators. We all offer up something of value, like a course or software of templates. We then all offer the free gifts to our tribe. By doing so, we all grow our e-mail list.

Over the course of 2 weeks, I added 500 new people to my e-mail list. How great would it be for you to be able to have conversations with 500 additional people? That is the power of partnerships.

I am now part of a podcast summit. In this one, a group of podcasters will get together to teach online.We all present for 30 minutes and teach something powerful. At the end, we offer a free resource which helps build our e-mail list.

At the end, the hosts and I had a great time hanging out. Now, they want to do more ventures together. This is how we grow.

I am also in a live joint venture group. In this group, we get on a call every week. We are divided into small groups, so we can share what we are doing and what partnership opportunities we have available. It is networking on steroids.

If you want to see how my joint venture groups work, go to www.PodcastTalentCoach.com/jv.

YOUR GROWTH

Now, who can you connect with? Who is an influencer that would make a great partner for you?

Let’s say there are 2,000 ways you can grow your audience. You could do ads, speak at events, send out e-mail, participate in Facebook groups, appear on podcasts, write a blog, post YouTube videos, write articles for magazines, teach at a community college, hand out flyers at events and so many others.

Or, you could find the few actions that can drive a majority of your growth. You could find the 20% that generates the 80%.

If you could find 100 people who are talking to the audience you want to reach, and you could tap into those resources, you can supercharge your growth. That is the magic of the Dream 100 that Chet taught.

This week, make a list of people who are talking to your ideal listeners.

Make a big list. Don’t stop at 6. Try to get to 100. Big fish and small fish. The top 100 people talking to your ideal listeners.

Next, send an e-mail to them. Include three things.

Tell them what you love about what they do. Be specific.

Ask them what they are working on.

Then, ask them how you can support them.

You are not asking for anything. You are simply offering to help them with their projects. Offer value and help.

This is how you start the relationship. This is how you start to build your Dream 100. By taking these steps, you will begin to supercharge your influence.

Get started this week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.