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Podcast

Unique Podcast JV Approach – PTC 333

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One way to monetize your podcast is through joint venture or JV partnerships. When partners help each others grow and market, your audience and business can rapidly hit new levels.

A joint venture in business is different than a JV partnership in online marketing and business.

THE JV DIFFERENCE

In business, a joint venture is a business entity that is created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance.

Companies will typically create a joint venture for one of four different reasons. The businesses might look to gain access a new market. A joint venture could help the businesses gain scale efficiencies by combining assets and operations. This relationship could help share risk for major investments or projects. The companies might want to access skills and capabilities of the other company.

When it comes to online marketing JV partnerships, some of these reasons hold true, but not all. For infopreneurs, the definition is a little more broad and loosly defined.

A marketing JV partnership in online business typically involves two or more parties pooling their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also typically shared. In these cases, ownership and governance is typically NOT shared like it is with traditional business.

ONLINE JV

As a podcaster, you might promote a product or service from an expert. With an affiliate agreement, you would earn a commission with each sale. This is a straight up affiliate relationship.

When you are a joint venture partner, you take the relationship a little further. This JV partnership might include an interview on your podcast, an appearance on your partner’s summit or a co-promoted webinar.

A JV relationship is a deeper partnership than a standard affiliate relationship.

You could promote Amazon products on your podcast. There are many affiliate products to promote from sites like ClickBank or JVZoo. You typically won’t interview the owners of these products. You simply promote and earn a commission.

If you attend an online event intended to meet partners such as Collaborate (www.PodcastTalentCoach.com/collaborate), you create a relationship where you each help each other reach their goals.

JV EXAMPLE

For instance, I met Steve Eriksen at Collaborate. Steve runs Midlife Solopreneur at www.MidlifeSolopreneur.com. He helps and supports solopreneurs with mindset, marketing, sales and much more.

As Steve and I became JV partners, I promoted his summit. He invited me to appear on his summit. I interviewed him on my podcast. He promoted my last webinar. Steve is now helping me build my next giveaway.

Along the way, Steve earned a commission from my courses that sold through his affiliate link with me. I earned commissions from his courses that sold through my affiliate link with him. But it was more than just affiliate sales. It was a partnership. We helped each other get exposure.

I have met dozens of partners through Collaborate in this way. If you would like to attend the next one, visit www.PodcastTalentCoach.com/collaborate for all of the details.

VARIETY

There are a variety of ways to create JV relationships with partners. I’ve mentioned a few there with Steve. Podcast interviews, summits, and giveaways.

You could also speak at events, host a webinar together, include each other in newsletters or blog posts, shoot video together, create a product together, provide coaching for the other’s mastermind group, provide content for your partner’s membership site and a variety of other ways.

The key to a great JV partnership is being open-minded. If you are willing to talk, brainstorm and try things, you’ll find success. The first idea typically doesn’t work. Learn from it and try something else.

UNIQUE JV APPROACH

Today, I would like to show you one example of being creative and finding a way that works for you.

Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs along with his popular Natural Born Coaches podcast, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.

Marc has been a speaker at events like Social Media Marketing World, Entrepreneur City Live, and the TP3X conference. He has also been my coach and helped me achieve some pretty big things.

During our chat, Marc will tell you how his flat fee JV approach works as one way to generate revenue with his podcast. You can also learn all about it at www.PodcastTalentCoach.com/flatfee, which is my affiliate link for it. (See how that works?)

We also talk about how to get into coaching, why a support group is helpful and a few coaching mishaps along the way.

Grab a pen and paper and enjoy my chat with Marc Mawhinney of Natural Born Coaches podcast.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

The Power of Podcast Partners – PTC 306

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Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners.

Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever.

COLLABORATE

I’m excited to once again be part of the legendary, virtual, live event called COLLABORATE. It is happening once again!

Get the full details and register at www.PodcastTalentCoach.com/collaborate.

You’re going to love this event. It is a cutting-edge, results-oriented experience. It was created by the amazing team at JV Insider Circle (JVIC), who also brought you the annual JV Experience (JVX) Summit, which is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships generated among attendees from their many past events, both live and virtual.

The result is COLLABORATE. It is an event with everything the revered JVX Summit has to offer, but supercharged!

See full event details, read the many testimonials and register at www.PodcastTalentCoach.com/collaborate.

3-DAY EVENT

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

You will have the opportunity to join the many Networking Circles and meet industry leaders & influencers from around the world. These are 20 minute breakout session with about 8 experts where you introduce yourself and see if you are a good fit.

If networking events make you uncomfortable, there is no worry. Iman Aghay will teach you exactly how to introduce yourself and how to describe what would make a good partner for you.

Your pitch is 2 minutes and you refine it in each circle of 8 people. There is no pressure. You don’t need to awkwardly walk up to anyone to strike up a conversation. It is all right there is a small Zoom meeting.

I met about 120 people at my first Collaborate. Of those, 40 were potential partners who fit what I do. At the last one, I was much more particular with whom I wanted to partner. I still found 20.

As you can tell, I am a huge fan of this event. That is why I have attended multiple times and became an affiliate. It did amazing things for my growth.

How powerful would that be for you?

During the event, you will get feedback and hone your pitches in front of small groups and live coaches. This will help you ensure your message is on target.

You will learn valuable knowledge and proven practical tools from guest speakers during the event. This is just a small part of the 3 days. You spend most of the time networking with others in a way that is step-by-step for you.

Get one-on-one coaching help to find more collaborating partners to promote your podcast, products & programs. You get 2 coaching sessions to ensure your partner pitch is fine-tuned.

GET IN NOW

You get it all for $47. Where else can you get this kind of powerful event where you can meet so many potential partners? Don’t miss this epic supercharged event!

Get registered at www.PodcastTalentCoach.com/Collaborate.

Let’s talk about what collaboration can do for you.

PODCAST PARTNERS POWER

We already talked about how you can help each other. Find new potential partners and ask, “How can I support you?” Ask often enough and you will create some incredible relationships.

Create a calendar to properly promote each of you partners. Before you begin filling your calendar with partners, lay in your own promotions. Know exactly when you want to attract clients or launch your courses. Block out that time on the calendar. Then, fill it with partners.

There four big ways podcast partners can help you reach your goals.

PODCAST PARTNERS PROMOTE

  • Interview swaps
  • Promo swaps
  • Newsletter swaps
  • Facebook Live swaps
  • Social shares

PROMOTE PRODUCT, SERVICE, COURSE

  • Launch
  • Mentions
  • Highlights
  • Bonus offer

CONTRIBUTOR

  • Course contributor
  • Episode contributor
  • Email content

COLLABORATION

  • Connections
  • Ideas
  • Inspiration

FIND PODCAST PARTNERS

Come join me at COLLABORATE. You’re going to love this event. It is truly a results-oriented experience. If you want to supercharge your relationships and find podcast partners, this will be the best $47 you spend all year.

During this 3-day live online event you will connect with hundreds of top coaches, entrepreneurs, authors, speakers, program leaders & owners of podcasts, radio shows, and other live or virtual events, who are all interested in promoting your podcast, products & programs. This is where you find real podcast partners.

Get the details at www.PodcastTalentCoach.com/collaborate. I’ll see you there.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Growing Your Influence – PTC279

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Over the past few weeks, I have had the opportunity to implement a few new strategies to grow my sphere of influence. One of them grew my mailing list by 500 people. What are you doing to grow your influence?

SPHERE OF INFLUENCE

We all know we need to nurture our listener communities. That is how we grow our audience. We find new people to listen to our podcast.

But, what are you doing to nurture the relationships in your peer community? What are you doing to connect with those other people of influence in your niche that can help you grow?

To supercharge your growth, surround yourself with other winners who do what you do. It is critical to your success.

In his book “The Ultimate Sales Machine“, Chet Holmes wrote about the Dream 100. Many people use it and teach it today.

You have probably heard of Pareto’s Principle. It is also known as the 80/20 rule. 80% of your results comes from 20% of your effort. 80% of your sales come from 20% of your clients.

Basically, a very small number of inputs is responsible for a very large percent of the outputs.

Chet tells a story of a magazine that used this principle to double its sales in a year.

A review of their client database showed that 95% of their sales came from 167 of the 2,200 of their clients.

The magazine set out to spend all of their efforts on these particular clients. 28 of these advertisers were enough to double the sales over the previous year.

Rather than using the shotgun approach and hit as many as they could, they used the sniper approach to find the right clients.

That is the way to grow your audience.

If you try to find listeners one by one, it will take you forever to build a big audience. However, if you connect with the influencers who are already talking to your ideal listeners, they can help you reach listeners truckloads at a time.

Partnerships are incredibly powerful.

PARTNERSHIPS

I am in an online group for joint venture partners. We partner with each other to collectively grow.

In the group, I connected with my first partner. She was running a giveaway. You may have received the e-mail giving you the opportunity to get over 40 free gifts.

The giveaway is comprised of multiple content creators. We all offer up something of value, like a course or software of templates. We then all offer the free gifts to our tribe. By doing so, we all grow our e-mail list.

Over the course of 2 weeks, I added 500 new people to my e-mail list. How great would it be for you to be able to have conversations with 500 additional people? That is the power of partnerships.

I am now part of a podcast summit. In this one, a group of podcasters will get together to teach online.We all present for 30 minutes and teach something powerful. At the end, we offer a free resource which helps build our e-mail list.

At the end, the hosts and I had a great time hanging out. Now, they want to do more ventures together. This is how we grow.

I am also in a live joint venture group. In this group, we get on a call every week. We are divided into small groups, so we can share what we are doing and what partnership opportunities we have available. It is networking on steroids.

If you want to see how my joint venture groups work, go to www.PodcastTalentCoach.com/jv.

YOUR GROWTH

Now, who can you connect with? Who is an influencer that would make a great partner for you?

Let’s say there are 2,000 ways you can grow your audience. You could do ads, speak at events, send out e-mail, participate in Facebook groups, appear on podcasts, write a blog, post YouTube videos, write articles for magazines, teach at a community college, hand out flyers at events and so many others.

Or, you could find the few actions that can drive a majority of your growth. You could find the 20% that generates the 80%.

If you could find 100 people who are talking to the audience you want to reach, and you could tap into those resources, you can supercharge your growth. That is the magic of the Dream 100 that Chet taught.

This week, make a list of people who are talking to your ideal listeners.

Make a big list. Don’t stop at 6. Try to get to 100. Big fish and small fish. The top 100 people talking to your ideal listeners.

Next, send an e-mail to them. Include three things.

Tell them what you love about what they do. Be specific.

Ask them what they are working on.

Then, ask them how you can support them.

You are not asking for anything. You are simply offering to help them with their projects. Offer value and help.

This is how you start the relationship. This is how you start to build your Dream 100. By taking these steps, you will begin to supercharge your influence.

Get started this week.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

How Much Prep Is Too Much? Podcast Struggles – Episode 196

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How Much Prep Is Too Much? Podcast Struggles – Episode 196

Podcast Struggles with Prep
Copyright: ximagination / 123RF Stock Photo

I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles, including tips to deal with show prep, relaunching your podcast, growing your audience and more.

RELAUNCH

What giving me the most headache is relaunching my podcast after a long time not producing because life took a turn. My gear has been in storage after some life changing events and I’m starting from scratch.

Have a great day!

– Dan

The Coffee Couch

 

EKJ:

What part of starting is giving you a headache, Dan? If we got together in a coaching session, this is where we would start. If we can determine where the aggravation lies, we could work our way around that piece.

Podcasting is a lot of work. You need to create your subject and notes. You need to record the show. Edit the show and create the show notes. Post the episode to your media host. Create the post on your website. Then, you need to attract the audience.

Each step comes with its own unique headaches. You are also starting at ground zero, which looks like a true uphill battle.

Let’s assume you enjoy the process of creating a podcast, but dread the fact that you have no audience. Starting from scratch and building it up again feels like a lot of work.

The first thing we need to do is accept the fact that it doesn’t just seem like it is a lot of work. It is a lot of work.

It isn’t the destination, it is the journey. You don’t want to be the dog that catches the car. Enjoy the run.

Remember when you launched the first time around? Remember the excitement when you got your first few downloads? Do you remember how it felt with you hit the 100 download mark? How about when you received your first e-mail from a listener or comment on an episode?

Here is your chance to experience that excitement all over again. But this time, you have experience from the first time around. You won’t experience the frustration trying to figure things out for the first time.

More joy. Less frustration. Get started and enjoy the journey.

 

IMPOSTER SYNDROME

I think my biggest concern is Imposter Syndrome and then closing the deal on scheduling an interview. I took so much time in planning and pod-crastination that potential guests (50) may have forgotten that they agreed to a chat. I took too much time to learn the technology. You and I chatted on your show about my beginning process MORE THAN A YEAR AGO!

MY QUESTION: How much Show Prep is TOO MUCH PREP?

Being totally nervous about asking for interviews, I wanted to answer EVERY POSSIBLE question and objection, upfront. I prepared a SUPER-detailed show prep sheet to send to potential guests.

– David Freeman

 

EKJ:

50 guests!?! David, let’s get rolling. Start recording.

I completely understand the Impostor Syndrome. The unknown of getting started is the scariest part.

“What if I mess up the interview?” “What if I come off as an amateur?” “What if people find out I don’t know what I’m doing?”

You know more than you realize.

Your interview is simply going to be a conversation. Walk into the interview being curious and you’ll be just fine.

When he interviewed authors, Larry King said that he would not read their book in advance, so that he would not know more about the book than his audience. He was simply curious and asked great questions.

It is just like a cocktail party. Know enough about the person to start a conversation and go from there.

What is the goal of the interview? You want the person on your show for some reason. How will your audience benefit from this conversation?

Once you know that, you will understand which questions are important. You will use your target listener as a filter for your questions and let it roll.

Get over your fear of starting by taking the first step. Make it a small, easy step. Get a mic and a computer. Install Skype.

Once you have that done, schedule and record an interview. Make this someone lower on the list. This will be a test run to make sure all goes well. Knowing this will take the pressure off of you to make it a home run. We are just looking for a little success.

When show prep is becoming an excuse for not launching, it is too much prep.

When you are asking for an interview, what is the worst that could happen. They might say, “Sorry, David. I don’t have time right now.” If that happens, move on to the next.

A decline is never a judgement on you or your character. The interview just doesn’t make sense for them right now.

If you position your request from your guest’s point of view and explain how it benefits them, that is about all you can do. They either say yes or no. Don’t be embarrassed about asking.

Some will be flattered that you asked. If you have done your homework and know what is important to your potential guest, very few will be offended if you ask. If they are offended, that individual is probably not somebody you want on your show anyway. Move on.

With regard to the show prep sheet you send your guest, make it easy. Nobody wants to volunteer to be on your show and then spend 2 hours filling out forms and doing homework before the interview begins. Cover the important subjects, like time, room noise, profanity and expectations. Then, get rolling.

You cannot possibly predict every scenario that might happen during the interview. So, stop trying. You won’t know how warm the water is until you jump in. Give it a try.

 

RELATIONSHIP SUCCESS

You had a longer segment on sharing content or teaming up with other podcasts on a previous episode. I focused a lot of effort on that, and like you advised, I didn’t fear losing my listeners to these other friendly shows.

The plan didn’t work at first, but then we found the right partner. They engage on our Facebook and share our content and we do the same for them. Not only did our average downloads jump 25% overnight, but we made some great friends at the same time.

We are currently planning a joint episode and we are both hoping it will be a success. This is a great strategy to gather new listeners. And if you are fun, engaging and creative, these new listeners will stick around.

– Andy Gonzales

 

EKJ:

I love when a plan comes together.

In Episode 176, we talked about various ways to grow your audience by 10x. One of the suggestions is connection.

You need to reach out to others in your space. You need to increase your circle of influence. You need to take some chances and make some noise.

So many podcasters see the pie as limited. If you get more pie, I must get less. They act like there is only so much pie to go around.

Podcasting is more like fire or ideas. If I have fire and I give you some of that fire, you gain and I lose nothing. If I have knowledge and I share that with you, it is the same situation. You gain and I lose nothing.

Just because someone listens to your podcast, that doesn’t mean they cannot enjoy another. There are 168 hours in the week. You are probably awake for 112 of those hours. If you release on 60-minute podcast a week, there are 111 more hours to enjoy other shows.

Find great partners and help each other. As Andy says, you need to find the right partner.

If partnering with someone in your direct niche still makes you a bit uncomfortable, find someone who might make a great compliment to your content. Look for a podcaster who offers something that goes hand-in-hand with your stuff.

Dave Jackson and I are a good example. We are both podcast coaches and consultants. However, Dave’s expertise is teaching the technical side of podcasting. My expertise is content and personality. We overlap here and there. But, we also compliment the strengths of each other as well.

If you do a podcast on coaching baseball, find a podcaster who has a show on playing baseball. If you do a business-to-business podcast, find someone who is business-to-consumer. If you are small business marketing, find someone who is small business accounting. There are a million possibilities. Help each other.

Here are some tips to grow your audience.

 

TEN TIPS TO GROW

  1. Reach out to super-fans and begin the interaction.
  2. Help people meet and create community.
  3. Host events to create community.
  4. Get interviewed on other shows. Make it easy for hosts to find you.
  5. Give. Leave feedback for other shows. Ask great questions on other shows.
  6. Promotion is the exploitation of great opportunities. Find great opportunities.
  7. Buy a contest insurance policy.
  8. Collect birthdates in your database and call listeners on their birthday.
  9. Create a lead magnet for every episode.
  10. Find people who can help you and invest in yourself. Mastermind, coach, peers.

 

You can get my entire list of 52 ways to create engagement with your show here:

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.