struggle Archives - ErikKJohnson.com

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Your podcast serves a variety of purposes in the life of your listener. All podcasts need to entertain. But your podcast needs to specifically solve the struggles and problems of your ideal listener.

If you have a true crime podcast or a comedy podcast, the problem of your listener is probably escapism. They simply want to get away from their everyday troubles for a bit. Help them do that.

When it comes to making money with your podcast, you need to figure out how to create a product or service that helps solve those struggles and problems. On your podcast, tell your listeners what to do to solve their problems. Then, offer to teach them how with your products and services.

I would love to invite you to a free training with me. It is a workshop designed to help you find your idea. It is “How To Attract Your Ideal Clients and Make Money With Your Podcast”.

This free training will happen on Thursday, December 31^st to help you kick off the new year. Get all the details at www.PodcastTalentCoach.com/growth.

I would love to see you there and help you discover how to attract your ideal clients with your podcast. Get signed up and come join us.

THE PLAN

This is the fourth episode in a series designed to help you create a plan to make money with your show. These shows will take you from plan through execution.

I can’t guarantee that you will make money, because only you know your niche, drive and work ethic. You control your destiny.

We started in the first episode with your 2021 podcast roadmap. Then, you learned how to clearly define your target client and listener. Last week, you discovered 7 places to find your client.

Now that we’ve found your ideal client, how to we convert them from prospect to customer? A client is someone willing and able to pay for the thing you have to sell at a price that you are willing to sell it.

How can you create that willingness? Solve problems.

FREE PODCAST

You are trying to make money with a free podcast. Listeners aren’t paying to listen to your show. We need to figure out how to make money with a free product.

Many podcasters feel the only way to make money with a free show is to load it up with ads and sponsorships. I completely disagree. That is the last option you should consider.

There are three big reasons sponsorships are wrong.

First, people are leaving traditional media to escape all of the ads. Why would you clutter up your show with a bunch of ads if your audience is trying to get away from the commercials?

Next, it takes a lot of time and effort to land sponsors. There are over one million podcasts. The average audience size isn’t big enough to generate big sponsorship revenue. You need to kiss a lot of frogs to find that prince.

Finally, there is a limit to the revenue. How many sponsors can an episode possibly handle … four or six? There is a ceiling. Lots of work for limited income.

OPTIONS

Let’s talk about the other options. What happens if you use the show to market your products and services or those of affiliates that solve the problems of your listener?

With products or services, you keep your show clean from the ads. Instead, you provide value to your listeners every episode. Then, you tell them how to get more value with your stuff.

When you promote your products and services instead of using sponsors, you do the work once and make money with every sale. Sponsors pay you once. When you spend the time to create a course or program, and you can sell it over and over.

Finally, you can theoretically sell a digital program an unlimited number of times. You market the product or service once on the show and who knows what the revenue potential could be. It all depends on the value your stuff delivers and how many people buy it.

You don’t make money from your podcast. You make money with your podcast. Use the podcast to market the thing you have to sell.

THE NEED

When we discussed defining your ideal listener, we talked about a few things that make your listener unique. We talked about what they need.

Your listeners have goals and pains. When you can help your listener reach those goals and solve their pains, you can find a solution to their problems that they would be willing and able to buy.

Revisit your ideal listener. What do they want and desire? Where are their problems? Clearly identify their goals. This is beneficial when it comes to building your revenue stream.

When you can clearly identify your listener’s needs, fears, and pains, you will be well on your way. People will pay more to get out of pain than they will pay to achieve pleasure.

People buy more aspirin than vitamins. More money is spent on doctors than gym memberships. More money is spent to fix cars than to pay for upkeep.

Help your listener solve problems and overcome struggles.

MONEY

So, how do you make money with a free podcast? Create a product or service that will help your listener solve those problems and overcome that struggle.

I am all in favor of multiple streams of income. However, you need to get one stream flowing before you can create multiple streams.

Find your listeners’ biggest pain. Create something they would be willing and able to buy. Then, offer to help them.

On your podcast, show the audience your ability to help them. This could be coaching, teaching, demonstrating or a variety of other ways.

Give them the what. Back it up with the why.

The why will be most powerful. The why creates the desire. When you uncover the true why, listeners see what is possible and understand that they need your solution.

Once you create the desire for a solution, tell your listeners what they need to do. The what is the solution.

Now your listener says, “Yes, I can see why I need a solution.”

You show them what they need to do. Your listener says, “I get it. How do I do that?” You sell the “how”, step-by-step.

People can spend time or money. Sure, most everything is available on YouTube. You can spend hours and hours searching for the solution. Or, you can spend a few dollars and have the solution now.

Smart people realize the investment of a few dollars to save a ton of time is money well-spent. This is especially true when you spend the time saved taking action to solve your problem. You are out of pain much quicker.

People pay for convenience. Those are the people you want to attract with your solution.

TRAINING

I would love to invite you to a free training with me. It is a workshop designed to help you find your idea. It is “How To Attract Your Ideal Clients and Make Money With Your Podcast”.

This free training will happen on Thursday, December 31^st. Get all the details at www.PodcastTalentCoach.com/growth.

I would love to see you there and help you discover how to attract your ideal clients with your podcast. Get signed up and come join us.

Let’s turn your information into engaging entertainment. If you could use the help of a podcast coach, reach out. I would love to be that help.

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This week, Sadie did it. She was a member of my last Podcast Fast Blueprint program. She finally got into the right mindset, had a breakthrough and launched her podcast.

The interesting thing about Sadie is that she has been in radio for about a decade. Yet her limiting beliefs were holding her back from launching.

She had been out of radio for a couple years when she moved to Puerto Rico for a bit. Now she was jumping back in and wasn’t sure she could do it.

When Sadie launched, she sent me a text. “Thank you for holding my hand during this weird time in my career. I had really lost a lot of confidence, because I had been gone for so long.”

If a radio pro like this fights the Impostor Syndrome, I can only imagine what you go through when it is time to launch anything. It gets scary.

So, how can you have that breakthrough? How can you find the right mindset?

MY MINDSET BREAKTHROUGH

I began my broadcasting career when I was 19. It was completely by accident. I was going to college to get my architecture degree. Since I was 12 I had been tailoring my education to be an architect or engineer.

In college, I had the same fear of public speaking as most people. In our design classes, we had to do presentations in front of a panel of judges. I absolutely hated doing these presentations.

During class, four or five students would present during the hour. It would take about a week to get through the entire class. That was the worst part.

The anxiety would build for presentation day only to not get your name called. I would have to live through the anxiety again in anticipation of presenting during the next class. It was viscous circle.

I never envisioned being a public speaker, radio talent or any other presenter.

My younger brother worked for a radio station at the time. I was home for the weekend doing nothing like most college students. That was when the phone rang. It was the manager of the radio station looking for my brother to fill in during a shift. My brother wasn’t home and I was offered a part-time job. That’s where it all started.

That part-time job led to an easy journalism elective. That turned into becoming the music director at the campus station for a little college spending money.

Next thing I know, I’m working at a real commercial radio station. I would become program director of a few stations. I’m on stage introducing concerts in front of 15,000 people. Not what I had envisioned. I didn’t even like talking in front of 12 people.

COMFORT LEVEL

Over time, I started to get comfortable talking on the radio. It took a little time. I eventually got there. I changed my mindset.

It took me years to figure out how to overcome those butterflies I would get each time I stepped in front of a crowd. There were tips and tricks I learned along the way to help me. It was a combination of things I learned over the years that helped me defeat the jitters.

It doesn’t need to take you years to get comfortable. Learn a few strategies and you could save yourself years of trial and error.

Identifying your limiting beliefs is your first step. Then, proper preparation for your show is next.

In this episode, I’d like to help you discover how you can identify the barriers that are stopping you from living your fulfilled life. You can make a breakthrough and launch your next big thing.

MERRI-JO HILLAKER

I asked Merri-jo Hillaker to join us today to share her journey and breakthrough wisdom.

Merri-jo is a lawyer by profession, graduating top 5 % of her Law school and then also in earning her Masters in Tax. She worked for the largest law firm in her home state of Wisconsin and within 3 years was hired away at the age of 28 to be the Vice President and General Counsel of one of the largest publicly traded company in the state.

She was living an amazing life while only in her 20s.

A few years later, after recognizing that upper echelon corporate America can truly challenge your ethics, and that it was never going to feed her soul, she bought a company and moved to Texas where she still lives today. Unfortunately, that company didn’t succeed as she had hoped.

After an incredible mindset shift of her own, she has now been an entrepreneur, a venture capitalist, turning $20,000 into $1.1 million, and started her own foundation. Merri-jo sits on four charitable Boards including Changing Environments, which she started in 2008.

MINDSET MASTERY

Merri-jo has started yet another company in the last couple year. She created Global Mindset Mastery Association to satisfy her desire to share her vast knowledge to support others to breakthrough their limiting beliefs.

She has the energy of a 20 year old, and a huge heart of contribution. You can see that by all of her Board memberships, mission work and commitment to make a difference for the less privileged.

Merri-jo has a mission to empower others to live the life of their dreams so they too can experience a fulfilled life, and make a significant contribution as the world is clearly waiting!

She is an incredible soul and we are lucky to have her with us today. Grab a pen and paper and be ready to take notes. This one is gonna be good.

We learn why she decided to leave an amazing job to dive head-first into entrepreneurship. She talks about her bankruptcy and eventual million dollar cash out. You will also get some tips on how to break through your challenges and shift your mindset.

Enjoy the conversation.

YOUR MINDSET BREAKTHROUGH

Merri-jo is incredible. Such an inspiration.

I love how she hits bankruptcy in her first venture and almost immediately gets back on the horse by investing $20,000 in another business. That’s when you know it is part of your being.

You can’t help but get inspired just being around Merri-jo.

I convinced her to give you a special offer for her Kryptonite Breakthrough.

To learn more about the program, visit www.PodcastTalentCoach.com/breakthrough – Tell her you heard her here and she will give you a 25% discount off the course.

Text Purpose to 26786 for a free consult with Merri-jo Hillaker.

Next week, I’m scheduled to interview Dan Miller of 48 Days to the Work and Life You Love. We will get the insights on how he uses his 48 Days podcast to drive his amazing business. You’re sure to get some tips, tricks and inspiration from that one.

Check out Dan’s free masterclass “3 Building Blocks To Get Your Business Off The Ground“.

Thanks for being here.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

ErikKJohnson.com

Tag Archives: struggle

Solving Your Listeners’ Struggles And Problems – PTC 315