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Podcast

7 Steps To Podcast Monetization – PTC 356

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You know I am a big fan of “don’t make it harder than it needs to be”. This is true when it comes to podcast monetization. The shortest distance between two points is a straight line. Stop adding in all of the unnecessary steps and tools.

PODCAST RELATIONSHIPS

Imagine being able to have a conversation with your ideal customers on a weekly basis.

On top of that, those ideal clients request that conversation every week. How great would that be?

A podcast makes that conversation possible.

A podcast provides you a huge opportunity to demonstrate your authority to your prospects and invite them to become clients.

If you structure the show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week.

When I have conversations with podcasters, they often tell me they want to make money with their show. I then listen to an episode.

There are usually one of two big issues when it comes to monetization. First, the podcaster has nothing to sell. Second, if they have something to sell, they don’t ask for the sale.

If you want to monetize your podcast, you need to make the offer often. Build your audience, so you can make offers to many people at the same time.

SPONSORSHIPS

Many people want a big audience so they can get sponsors.

This is the worst move you can make for three big reasons.

First, people are fleeing traditional media to escape the ads. Why would you want to clutter up your show?

Second, it takes a huge audience to attract a sponsor. The number is usually over 5,000 downloads per episode. Only about 7% of all podcast hit that number.

Finally, it takes a ton of work to land a sponsor and you only get paid once. You would cry if you calculated the dollar per hour rate you’re getting paid for that sponsorship.

Instead, market your own stuff on your show. Get paid every time something sells for podcast monetization. If not, at least create an affiliate relationship so you get paid on sales and not one, flat sponsorship fee.

7 STEPS TO MONETIZATION

There are seven monetization steps to use your podcast to grow your business:

  1. Launch your podcast talking about content that you love
  2. Have something to offer and sell that is a solution to the problem of your audience
  3. Build an audience to which you can make that offer
  4. Demonstrate your solution on your podcast
  5. Give them a free resource to get them started that allows you to capture their email address
  6. Nurture the relationship through your podcast and email
  7. Make the offer

MONETIZATION CONTENT

When it comes to step number 4 Demonstrate Your Solution on Your Podcast, there are seven ways you can show your prospects how you are perfect for them.

1. Demonstrate Your Authority

Simply share your solution on your podcast. Explain how you became an expert in your space. Follow the information with a strong, single call-to-action. This is a great way to get your listener to begin their journey in your funnel and become a client.

2. Demonstrate Your Coaching

Share a bit of a coaching session as an episode. This will show your listeners the transformation you offer your clients. Demonstrate how your coaching can help her as well. Then, tell her how to sign up to get a discovery/strategy call with you or get your coaching.

3. Demonstrate Your Products

Your podcast can be like a weekly webinar. However, your ideal clients actually subscribe to it. They come to hear you speak every week. Give them a sample of your courses, books, templates, etc.. Create excitement and intrigue. Then, tell them where to buy it.

4. Network With Others

Swap interviews with other podcasters to grow your audience. Help each other get exposed to a new listners. This is like a joint venture for your content. Podcast listeners listen to podcasts. Therefore, go get on more podcasts. Bring people to your show and start the process.

5. Listener Coaching Examples

This is similar to demonstrating your coaching, but shorter. Create an interactive show using listener audio or questions. Demonstrate your coaching without using actual sessions. Just answer questions and solve problems. Then, tell listeners how to sign up to get a discovery/strategy call with you or get your coaching.

6. Attract Media Interviews

Get media to view you as an available expert in your field. Offer your services for their stories and reports. This will allow you to get in front of new, potential listeners and grow your audience. Your podcast demonstrates your interviewing ability. Reporters will trust that you can hold your own during an interview. Ask the reporter to share your podcast information to the new audience.

7. Listeners Share Your Content

Word-of-mouth is the number one way people discover new podcasts. If you want your audience to grow, make your content easy to share. This is free marketing when your listeners share your great content and expose you to new, prospective listeners (and clients).

CONSISTENCY

Your business won’t grow until you take action. Pick one of these ideas and get started today. Then, stick with it. Consistency helps your podcast and business grow.

If you would like help launching and developing your very own podcast strategy, visit www.PodcastTalentCoach.com/apply for your FREE, no strings attached strategy call with me.

This isn’t a sales call in disguise. You and I talk about your goals and develop a strategy to achieve those goals. If I have something I think might help you, we can talk about it. However, we need to get to know each other first.

Let’s chat. Visit www.PodcastTalentCoach.com/apply and schedule your call.

Podcast

Grow Your Coaching Business With Bill Pratt – PTC 347

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If you share your info and expertise on your podcast, coaching is a great way to turn your podcast into a coaching business.

To be a successful coach, you need to be able to get your clients from point A to point B. People pay coaches who can create a transformation in their lives.

The most effective way to do this is to find people who are following your journey but are a few years or steps behind you. Help them take your journey by avoiding the pitfalls and mistakes you made.

DEMONSTRATE

Your podcast provides you a great opportunity to demonstrate your coaching. It allows you to show listeners the transformation they can experience.

On your episodes, you can interview those you’ve helped. You can help potential clients. The episodes can simply be sharing your plan and process and offering to help people through your coaching business.

STRATEGY CALL

Invite your listeners to have a strategy or discovery call with you.

On these calls, define their goals. Where do they want to be in one or three or five years?

Next, determine where they are now. What have they tried that has worked? What hasn’t worked?

Now, what needs to happen to get from today to their goals? Develop that plan with them.

Use a phrase like, “It sounds like if we do this, we can accomplish that.” The two of you develop the plan together. They are part of the process to get to the solution.

Once that plan is developed, ask if they would like some help implementing it. If they do, you can then discuss the options within your coaching business. That’s it.

PAYMENT

For payment, they can simply send you money via PayPal or Venmo or some other service. You don’t need a complicated backend system. My first client in my coaching business sent me a money order.

COACHING BUSINESS GROWTH WITH PARTNERS

Once your strategy calls are working, find partners who can get you in front of more potential clients. That is what our interview today is all about.

Bill Pratt is the host of the 3-day live, online event CoachingBizCon. He is also a college professor, business and money coach, textbook author, and professional speaker.

Bill has been interviewed on countless media and was featured on a twice-monthly TV program called Money Matters. He works with industry influencers including Jay Shetty and Rob Goyette.

He believes that with the right information, people will accumulate wealth faster and will be able to use that wealth to improve the lives of those around them.

Bill’s event Coaching Biz Con can help you find JV partners to grow your coaching business. You can check out Coaching Biz Con at www.PodcastTalentCoach.com/bizcon.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Podcast Content Strategy – PTC 343

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If you hope to use your podcast to grow your business, you need a podcast content strategy. Randomly creating shows will get you random results. Define your goal. Develop the plan to get there. Then focus.

TRAINING

I will be holding a free training called “How To Make Money With A Free Podcast … Without Ads and Sponsorships.” This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast.

You can join us for free. Register at www.PodcastTalentCoach.com/growth

On this training you are going to discover:

  • How to create a successful podcast using your personality
  • Why some podcasts don’t make money and how to avoid those pitfalls
  • How to attract your ideal clients with your podcast
  • How to keep listeners coming back episode after episode
  • And more!

Register for free at www.PodcastTalentCoach.com/growth.

NO STRATEGY

When I first started coaching podcasters, I developed the Powerful Profitable Podcasts system. Unfortunately, it didn’t work.

This was system and process designed to get podcasters from idea to monetization. It was built with seven sections and a few dozen modules.

Powerful Profitable Podcasts started with the magic of audio. This covered theater of the mind and your why.

The system helped podcasters design their foundation. This included your strategy, solution and structure.

It was program that covered everything. The system taught show prep, reviewing your show to get better and monetizing your efforts.

Powerful Profitable Podcasts went from A to Z, soup to nuts. It was everything you need to do to create a profitable show.

So, why did it fail? Nobody wanted everything. Podcasters don’t want to solve every problem. They only want to solve their problem.

That is when I started to do some market research and focus on specific problem. I took the system and broke it into parts. Instead of teaching the whole system, I now teach individual parts of the system within a podcast content strategy.

YOUR STRATEGY

There are three steps to designing your strategy.

First, determine your process. How do you help your listeners?

Next, brainstorm frequent questions for each step that your listeners might be asking.

Finally, identify a lead magnet or additional help for each question.

This assumes you have built a follow-up system that gets to your offer. This could be your e-mail follow-up sequence or one-on-one discovery call. You have the contact info of your listener. Now, follow up and offer more help.

This process also works with interviews. Who can you interview as a case study or as a compliment to each question?

With an interview podcast, start by working backwards. When you land a guest for your show, work backward to determine how the interview fits within your podcast content strategy.

If the interview won’t fit in the strategy, you shouldn’t be doing the interview. Interviews must benefit the listener, the guest and you. If it isn’t win-win-win, you should politely decline.

MY STRATEGY

Let me show you how this would work with my show.

My Audience Explosion Blueprint process is three steps. Your programming, promotion and personality. Don’t make it harder than it needs to be.

That process consists of six steps. Those steps are your podcast platform, content creation, popularity factor, influence roadmap, money plan and raving fans.

I now want to create episodes around each of those steps.

QUESTIONS

What questions would my ideal listener ask regarding those steps?

Podcast platform – What is the best way to structure my show?

Content creation – How can I create content that gets my listeners to engage?

Popularity factor (discovery) – How can I grow my audience?

Influence roadmap (personality) – How can I make my show different from everyone else? Why would anyone listen to me?

Money plan – How can I make money with a free podcast?

Raving fans (story) – How do I get people to keep listening?

LEAD MAGNETS

Podcast Platform – Podcast Show Clock Worksheet – Episode 288 How To Structure Your Podcast.

Content creation – 17 Of The Most Powerful Podcast Interview Questions Ever – Episode 331 Interviewing Secrets – 75 Ways To Drive Engagement With Your Podcast – Episode 341 Get Your Listeners To Engage.

Popularity factor – Collaborate – Episode 334 Double Your Audience.

Influence roadmap – Podcast Review Show and Personality Development Worksheet – Episode 310 How To Develop Your Podcast Personality.

Money plan – 6 Ways To Make Money With A Free Podcast – Episode 281 The Podcast Profit Roadmap.

Raving Fans – Story Development Worksheet – Episode 130 Can You Tell Stories Like Walt Disney?

CONTENT CREATION STRATEGY

Now, my podcast episodes offer my listeners help with a specific problem.

Each episode directs you to a lead magnet that will give you additional help with that problem.

The e-mail sequence will then offer you additional help. I will then give you a chance to get even more help by working with me.

It is all part of a strategy.

This week, look at your process. Begin developing your strategy to take your listener from content to client.

JOIN US

Come join my on my new training called “How To Make Money With A Free Podcast … Without Ads and Sponsorships.” This is the exact step-by-step process to grow your audience, attract your ideal customers and clients, and make money with your podcast.

This is the process I use. I will teach it to you in this training. You can join us for free. Register at www.PodcastTalentCoach.com/growth.

On this training you are going to discover:

  • How to create a successful podcast using your personality
  • Why some podcasts don’t make money and how to avoid those pitfalls
  • How to attract your ideal clients with your podcast
  • How to keep listeners coming back episode after episode
  • And more!

Register for free at www.PodcastTalentCoach.com/growth.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

Great Podcast Examples – PTC 339

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On the show today, I want to give you a few podcast examples that will help you in various areas of your show. These are podcasts that I feel do many things well that you can model.

We will also talk about a few of my past episodes. After over 330 podcast episodes, you and I have discussed quite a few topics.

I looked at my stats the other day and pulled up my 6 most popular shows. If you are looking for the episodes that have had the most impact, you can give these a listen to help you on your podcast journey as well.

You can find a link to all of these podcasts in the show notes at www.PodcastTalentCoach.com/examples.

THE BEST

Picking the best is always subjective. What I like you may not. That’s the great thing about podcasting. If you don’t like one host or show, you can probably find a dozen other shows on the same subject.

The quality of podcast examples depends on the niche and your tastes. Just like radio formats. One size definitely does NOT fit all.

I will give you a few that I feel do well in particular areas. You can take a listen and decide for yourself.

INTERVIEWS

In terms of hosts that conduct solid interviewers, there are three that I really like.

Malcolm Gladwell on Broken Record does great interviews, though he isn’t the only host of the show. The show is sort of album liner notes come to life. Broken Record brings you conversations with artists in a world without liner notes for a new audience of music lovers.

Michael O’Neal on the Solopreneur Hour podcast is a great interviewer. He creates real conversations. They can sometimes be a bit long.

Solopreneur Hour is a podcast of lively conversations, candid insights and bold advice for proudly unemployable people who are primed for real prosperity and fulfillment. Michael talks with the best and brightest solopreneurs from all walks of life.

Barbara Corcoran has a lot of fun with her inteviews on Business Unusual. You know Barbara from Shark Tank. She reminds me of my mom and has tons of fun.

I really like the older episodes before COVID hit. Her conversations with listeners were a lot more engaging.

In the description, Barbara says, “Life is too short to waste your time practicing someone else’s fancy theory on success. I give you the straight talk and the confidence to get there.”

Though I’m not a big fan, Howard Stern does amazing interviews. He usually asks exactly what the listener is thinking.

CO-HOSTS

When it comes to co-hosts, you need to ensure hosts have different personalities and opinions. If both are the same, one of them isn’t necessary.

Matthew and Elysha Dicks host Speak Up Storytelling podcast. This is a great example of co-hosts who compliment each other quite well. Unlike most storytelling podcasts, which offer you one or more outstanding stories to listen to and enjoy, this podcast seeks to entertain while also providing some specific, actionable lessons on storytelling.

Screw The Nine To Five podcast is hosted by husband and wife team of Jill and Josh Stanton. They are real, sometime brash and always funny.

This is a great example of two personalities really playing off each other. They have the same goal, but different approaches.

BUSINESS

Shane Sams on the Flipped Lifestyle podcast does a great job at giving you ideas you can actually use. This isn’t just tips and tricks found on the internet. Shane has done it.

The thing I love about Shane’s podcast is that he promotes his membership site and courses without being over-the-top salesy. This is a great example of using your show to drive your business without being a total infomercial.

Marc Mawhinney hosts the Natural Born Coaches podcast. He helps coaches. Pretty obvious. Love the title.

Marc uses his podcast to boost his JV relationships. He is typically interviewing experts in the online space. They provide great information. At the end of most episodes, they invite you to a webinar. This is a great example of leveraging interviews to drive revenue.

SOLO

One of the best solo shows I listen to is 48 Days To The Work You Love with Dan Miller. Dan spends 48 minutes every week answering questions. He is engaging and captivating having a conversation directly with you while doing it all on his own.

Dave Jackson over at School of Podcasting also does a solid solo show. Carrying a show by yourself and connecting with the listener isn’t easy. Dave does it every week. If you’re looking for another great show about podcasting, check out Dave.

Let’s get into the six most popular episodes of Podcast Talent Coach.

YOUR VOICE

The first is Like Your Voice – PTC223.

“I hate the way I sound.”

I hear that complaint quite often. Many people do not like the sound of their own voice. It is quite common.

It is also quite natural to dislike the sound of you own voice when hearing a recorded version of it. When you talk, the bones in your head vibrate adding to the qualities you naturally hear. When you hear a recording of your voice, those vibrations are absent causing your voice to sound different to you.

The natural bone vibrations also make you do some unnecessary acrobatics with your voice when using headphones. The bone vibrations combined with the enclosed nature of your headphones cause you to hear the big announcer voice in a much different way the listener hears it. You tend to speak in ways you don’t normally speak in everyday conversation.

The thing we fear most is not death but humiliation.

Listeners can tell in the first few words if you are excited and in the zone.

Your inner critic never congratulates you.

There are seven steps you can take to make your voice sound more natural and get you on the path to enjoying the sound of your voice. You will discover all seven in this episode.

DOWNLOADS

The next is How To Increase Your Downloads – PTC209.

Most of us want to grow our audience, increase downloads and become more influential in our niche. I recently conducted a survey asking about your biggest challenges with regard to your podcast. The most frequent response revolved around ways to increase podcast downloads.

If you were to list your top three struggles with your show, would one hurdle you list be getting more listeners and engagement?

When podcasters reach out to me for their free strategy session, I ask them how I might help with their podcast. Promoting the show, gaining listeners and increasing podcast downloads is most always part of the answer.

You are not alone. We all want a bigger audience. Whether you have 100 listeners or 10,000 listeners, I’m sure you would like a few more.

There are 6 steps to growing your audience. You can hear it in episode 209.

YOU’RE AN EXPERT

Next is 3 Ways To Position Yourself As An Expert – PTC227.

Once when I was grabbing a quick bite to eat at the local fast food restaurant, I was reminded we are all an expert at something to someone.

After ordering my food, I pulled up to the drive thru window of the fast food restaurant to pay. My total came to $4.38. I handed the kid in the window $5.38. The amount completely puzzled him.

He looked at the currency for quite some time. I was beginning to think he didn’t realize I needed change. After what seemed like two minutes, he looked around for his manager.

When he realized his manager was helping another customer, he looked back at the money trying to devise a plan B.

The kid finally stuck his head into the window and asked, “Are you good at math?”

I said, “The total was $4.38, right?” He replied with, “Yeah.” I said, “You owe me a dollar.”

“Oh, that’s what I thought,” he replied with relief as he ducked to the register to retrieve my dollar.

At that point, I realized we are all an expert to somebody. Even people who do not normally deal in American currency could probably guess that $5.38 minus $4.38 equals $1. To this kid, I looked like a genius.

If you think about where you were two years ago, you are much more experienced than a person in that position now. Help those folks make the two-year journey to get to the point where you are now.

There are 3 Ways To Become An Expert In Your field. We discuss them in episode 227.

LAUNCH

The next episode is What Do You Need To Start A Podcast – PTC248.

It seems so overwhelming. Launching a podcast looks so technical and confusing. What do you need to start a podcast?

It really is much easier than it appears. You can truly have a show up and running in four weeks.

When I was launching my podcast, I had been in radio for a couple decades. I knew how to create a great show.

What I didn’t know was how to get it on the internet, on Apple Podcasts and out to the world. I knew how to create an .mp3, but how do I make that .mp3 an actual podcast?

I watched a ton of YouTube videos. It felt like the more I watched, the more confused I became. It seemed everyone had their opinions without a real “right” answer. I had almost too many options. Which were the best?

In episode 248, we cover the six easy steps to follow to get your podcast up and running. Don’t overthink it. Done is much better than working for perfection.

ATTENTION

The next most popular episode of Podcast Talent Coach is How To Capture Attention – PTC219.

Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness?

Storytelling can transform your podcast.

I was on a coaching call with Arman the other day. He is a great public speaker who is launching a podcast to compliment his business.

Arman has a knack for telling stories in his speeches. His past life experiences create compelling tales. We were discussing the power of stories in his show.

There is a subtle difference between telling stories in a speech and telling stories in a podcast. During a speech, few people will get up and leave if you don’t hold their attention. While listening to a podcast, if you are captivating, there is a good chance your listener will go find something else to enjoy. There is no guilt in turning you off.

Therefore, you need to capture their attention right out of the box and hold it.

Stories can be a powerful tool with your podcast.

People do business with people they know, like and trust. Stories help you develop that knowledge, likability and trust.

Your stories define you and will touch many more people. The stories you tell and the details you include reveal many things about you. That begins to develop that like and trust.

Stories help you connect, motivate and inspire.

There are four parts to the storytelling structure. We cover those in episode 219.

COACHING

The episode that was the most popular for the longest time is Behind The Scenes Of A Podcast Coaching Session – PTC204.

Dave Jackson and I reviewed the Jeep Talk Show on the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review.

On this episode, I take you behind the scenes of that coaching session to show you how things work. It is my hope there are a few things in this session that might help you improve your show.

Tony hosts the Jeep Talk Show with his two co-hosts Josh and Tammy. They started the podcast about 8 years ago.

The primary reason Tony reached out for coaching is audience growth. Their show has plateaued around 1,700 downloads a month. Tony is hoping to discover how they might increase their audience and grow the show.

During our coaching session, Tony and I discuss the points Dave Jackson and I made on the Podcast Review Show, the progress the hosts have made toward those points and where they might go from here.

Jeep Talk Show has some passionate followers. The team posted our coaching session as an episode of their podcast. It is Tony’s hope that sharing the session with his audience might get listeners to provide the show with additional feedback.

This episode features the coaching session with Tony and his show. It was episode 204.

LISTEN

There you go. 15 different episodes that you can check out and use to overcome some of your struggles.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

How To Leverage Interviews To Grow – PTC 335

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Interviews can add so much to your podcast and brand. You can benefit in many ways by leveraging interviews and guests when you look beyond the content.

If you are looking for great guests and partners, you want to check out Collaborate. It is an event that is designed to connect people who want to work with each other.

Regardless of your niche, you’ll find someone that will make a great partner. Get registered at www.PodcastTalentCoach.com/collaborate.

CONTENT

Guests can add content to your show. That is the obvious benefit of interviews.

You can create a great episode with much less preparation when you interview others. Your guest can offer information that it outside of your area of expertise.

Guests can also provide different perspectives and approaches. They can provide info from their area of expertise that compliments your knowledge.

You also don’t need to prepare as much for an interview as you do for a solo show. Some guests overprepare. They know too much for the interview.

When you know too much, you suffer from the curse of knowledge. You forget what it is like to not know the information. That causes a disconnect with your listener.

The great Larry King used to say that he never read the book or saw the movie before he interviewed his guests. He wanted to ask the questions his audience would naturally ask. If he knew too much, he may miss a great questions.

Know enough about your guest to lead them down the path to present the info your audience wants. Don’t learn too much where you start talking jargon and making assumptions.

LEAVE ROOM

As you interview others on your show, be sure to leave room for yourself.

So many podcasters come to me frustrated that their podcast isn’t doing much to grow their business. When I listen to an episode, most of the time is spent interviewing the guest.

The host tells the audience how great the guest is. We demonstrate the guest’s expertise. The host will send the audience to the guest’s website for the free thing or promote the guest’s course, program or product.

It is no wonder the podcast isn’t helping the host’s business. It was a 30-minute commercial for the guest. Why would people come see you?

Instead, carve out time for yourself. Be sure you are leaving space to demonstrate your authority in your niche. Spend time building the relationship with your listener.

GO FIRST

When I have guests on my podcast, I spend the first ten minutes or so teaching. I use that time to show my audience how I can provide value for them. This is all designed to demonstrate my authority and expertise as an influencer in the space.

After I teach a bit, I then interview my guest. The interview is usually a case study to what I just taught or an example of a small part of something I taught.

You should also include your call-to-action during your time as well. Send your listeners to your website or lead magnet before the interview starts.

If you wait until the end, two things happen that are not good for you.

First, a good portion of your listeners won’t make it all the way to the end of your episode. Studies show that just over half listen to the entire podcast. Many stop listening when they are done doing whatever they are doing.

Next, your guest just gave their call-to-action. Your listeners will be focused on that one. Now your call-to-action gets lost in the mix. Putting it up front makes you first and separates your ask from the call-to-action of your guest.

Leave room in your show to toot your own horn.

EXPOSURE

Exposure is another benefit of podcast interviews on your show. Guests can share your podcast episode with their audience. This could be on their show, in their e-mail, on their social media and anywhere else they communicate with their tribe.

When you publish the episode, notify your guest. They are not obligated to share your show. However, they just might if you make it easy for them.

Send your guest artwork they can use in their social post. Write the sample post for them. Make the whole process as easy as possible.

Be grateful they appeared on your show. Do what you can to help them get exposure. If they help in return, that’s an added benefit to you and your podcast.

CREDIBILITY

Podcast guests can also add credibility to you and your show.

When you have experts on your podcast, it provides social proof for you. You get an implied endorsement just by letting the guest appear on your show.

Listeners assume you have a relationship with the guest. The two of you are hanging out chatting about the things you have in common. Their reputation rubs off on you and you look great.

On the other hand, make sure you screen your guests. Don’t let just anybody on your show. Pick the guests that make you look good. One bad guest can ruin your reputation.

CLIENTS

Guests can become your clients. This is definitely a way to benefit from interviews. You can help your guests achieve their goals.

A podcast is a great way to open that door and begin the relationship. Zoe Routh uses her podcast to make a connection with potential clients. Rather than cold calling prospects or trying to schedule a meeting, she invites prospects to be a guest on her show.

Once they are a guest, she begins serving the potential partner. She builds the relationship.

This is a long-term play. Show your guest what you can do and how you can help them succeed. It could lead to something in the future once you build the relationship.

PARTNERS

Finally, interviews are a great way to generate revenue with your podcast.

Interview guests can become your JV partners. The interview can help you promote your guest’s products or services and earn a commission.

The first part of your conversation should provide great value for your listener. Teach something. Share some great value.

At the end of the interview, you guest can make a pitch. Send listeners to your website with a redirect to the guest’s offer. If you send directly to the offer, you rely on the guest to track everything. When listeners come through your site with a redirect, you can see how many hits that page received. That will allow you to analyze if the call-to-action worked.

Your guest can also promote your goods and services and you pay them a commission. It is the process, just in reverse.

Interviews have a ton of benefit for you, your podcast and your business. Make sure you are making the most of every opportunity.

If you don’t have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Podcast

[CASE STUDY] How A Hockey Podcast Drives Business – PTC 330

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The key to monetizing your podcast and building your business is determining exactly what your audience wants. Monetization is not built by getting your audience to buy what you have to sell. It is all about offering exactly what they want and are willing and able to pay to acquire.

One of the most difficult classes I took while getting my Masters in Business Administration was Managerial Economics. In that class, we learned all of the nuances that affected the economics of business.

In the end, it still came down to supply and demand. At what price is the seller willing and able to offer the product or service? At what point does that line intersect the point at which the buyer is willing and able to buy the product or service being offered?

That is what business is all about.

If you are offering something that nobody wants, you’ll find it difficult to sell anything.

MARKET RESEARCH

To figure out if your listners want what you have, ask them. Recruit a few dozen people in your niche and actually talk with them.

Ask them about their struggles and pains. Where do they need help? Talk to them about their goals, dreams and ambitions. What do they need to overcome those struggles?

If you would like some help on the questions, download my Listener Development worksheet at www.PodcastTalentCoach.com/listener. You don’t need to ask every question on that worksheet. Ask enough to get a good idea of what your listener needs.

Once you have the questions, recruit some participants. Send an e-mail to your list. Post on social media. Direct message people. Reach out multiple times.

I would say something like, “I am working on a program that will help podcasters. Would you be willing to jump on a call with me for about 20 minutes and help me with some research?” Shoot for 20 participants.

When you get on the call, ask them your questions. I would start with, “When it comes to podcasting, where are you struggling most?”

Find the commonalities with your listeners. Most of mine tell me they struggle growing their audience and making money with their show. That’s why I created the Audience Explosion Blueprint. This program helps them with exactly what they need. I know, because they told me. This is how you grow your business.

I built the course with the elements they told me they wanted. I take their hand and walk them through every step of the way, just like they requested.

Every element in the program was suggested by my market research. They helped me build it. You can see the details on the Audience Explosion Blueprint at www.PodcastTalentCoach.com/audience. 

YOUR BUSINESS OFFER

When your listeners help you build your program, it is much easier to get them to buy it. They told you exactly what it should include.

We often make it business more difficult than it needs to be. There is often the desire to put everything we know into one course. The problem is the fact that your audience doesn’t want every answer. Your listener wants to solve one pressing problem. Help them do that.

You will only know what to offer when you listen to your audience. Let them help you build your business.

INTERVIEW

Today, we talk with Aaron Wilbur of the Glass and Out podcast. It is a podcast for hockey coaches. Aaron interviews coaches. He also has a conference and membership site that has now become his full-time job and business.

Aaron Wilbur is the Founder and CEO of the Coaches Site, an online resource for hockey coaches, as well as the host of the Glass & Out podcast. The Coaches Site was created to provide the game’s top coaches a platform to share their experience and expertise with a global audience of coaches.

As the host of the Glass & Out podcast, Aaron is fortunate to have weekly conversations with some of the top leaders and trailblazers in hockey, highlighting the origins of their careers, challenges overcome, triumphs and their insights into how coaches can provide an enhanced development opportunity for their players.

During our conversation, we talk about which came first … the podcast, the membership site or the conference. We get into the origin of each. Aaron shares how the podcast helps drive the business and how he turned it into his full-time gig. He also tells us about his crazy infatuation with Nick Saban and Alabama football.

You will definitely get a few nuggets from this business case study. It just proves you don’t need to teach online business or funnels in order to monetize your podcast.

A big thanks to Aaron Wilbur for joining us on the show. If you want to check out the Glass & Out Podcast or see what his membership site is all about, visit him at www.TheCoachesSite.com.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Attract Clients With Your Podcast [Part 1] – PTC 320

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Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast.

Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well.

This presentation was an hour long. Rather than doubling the length of my typical episode, I’ve divided it into two episodes.

COURSE CREATION SUMMIT

I have a few great resources for you this week.

When I built Audience Explosion Blueprint, I already had four paid participants before I even launched the course. To make it even better, they told me what I should put in the program to make it easy for them to give me money for it. How great is that!?!?!

Would you like to learn how to fill up your classes with paying clients before you have even launched your program? Join the upcoming Course Creation Summit FOR FREE! Experts will share with you their secrets for how you can create profitable online courses.

In fact, I will be part of the summit on Thursday, January 28th around 11:30a Central Time.

Courses allow you to do the work once and then sell it over and over again.

Get your free ticket now to course creation summit. The event runs all week. If you want to do the work once and sell it over and over again, a course can help you do that. Come learn how.

You can get your seat for free at www.PodcastTalentCoach.com/CreateMyCourse.

LIBSYN

If you need a host for your audio, be careful of the free services. Companies that offer their service for free often have a difficult time making money. If they aren’t making money, they can’t stay in business very long.

If your hosting company closes their doors and goes away, your audio goes away as well. All of your work is down the drain. Find a solid company and pay for great service.

I am now an affiliate of Libsyn. My show has been hosted on Libsyn since it began back in 2013. They also have fantastic support to help you set up your feed and move your show if you need it.

You can get your first month free using the coupon code PTC at Libsyn.com.

PODCAST EDITING

If you are spending too much time editing and posting your podcast and not enough time trying to attract listeners or building a business around your show, I now have a team ready to takeover your editing.

There are three packages available. You can start with the basic service that includes simple editing, mixing and mastering. Or you can go all in with the premium service that handles YouTube video, promoting, SEO, timestamps, show notes, and more.

You can find all of the packages at www.PodcastTalentCoach.com/editing.

MENTORSHIP

Finally, this is the last call for my Podcast Profits Mentorship. This opportunity is very limited.

This is a special no-risk opportunity for a very limited number of podcasters.

You won’t have to pay thousands or even a few dollars to join this exclusive group. However, you will need to be a great fit.

In this group, I will help you grow your podcast and make money with your show. It comes with no risk to you.

I am looking for 6 podcasters to join Podcast Profits Mentorship.

In this exclusive group, you will …

  • Grow your audience and influence
  • Develop a product or service to sell
  • Build a framework to make money with your show
  • Participate in a small mastermind to help you reach your goals

Membership in this group comes with no risk. You pay me nothing up front. I only get paid a commission of 20% when you make money with your show, similar to most affiliate programs.

To keep the group small, 6 podcasters will be selected from all applications. I want to be sure I have time to give each member the attention they need to succeed.

To qualify for the group, you must …

  • Have published 25 episodes
  • Be willing to attend a 90-minute call every week
  • Be willing to spend 30 minutes a day to grow your audience and business
  • Share with me your download and revenue data during the program
  • Allow me to use your success as a case study

The program begins February 2, 2021. Application deadline is Thursday, January 28, 2021.

If you fit and you’re hungry to grow and win, click here to apply:

www.PodcastTalentCoach.com/mentor

TRAINING

In this training, you will discover three ways you can use your content to attract your ideal clients.

You will discover why now is the ideal time to begin using your podcast to turn your ideal listener into your ideal client.

In this training, I also give you a way to repurpose your content across multiple platforms without adding a lot of extra work to your week.

On the next episode, I will show you the 3 big challenges most podcasters face when growing their audience and how you can overcome those challenges.

The 6 reasons podcasts don’t make money are laid out in the next episode.

Many people make podcasting more difficult than it needs to be. I will show you how to make it much easier.

You also will learn the three Ps necessary for successful content. These are secrets most podcast gurus don’t teach you.

That second part of the training comes next week.

LAUNCH HELP

If you haven’t launched your podcast yet, I offer a free mini-course in this presentation as well. You can find it at www.PodcastTalentCoach.com/launch.

I also mention 7 ways to attract your ideal clients using a podcast. You can find that free training at www.PodcastTalentCoach.com/attract.

Enjoy the session.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

7 Places To Find Your Clients – PTC 314

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If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener. Today, I want to help you find those listeners and potential clients.

This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven’t listened to that show, I would suggest you start there.

This series of episodes will help you create big things in the coming year if you take action and do the things I’m putting in front of you.

I have created a workshop to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”. This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth.

Let’s talk about 7 places to find your ideal clients.

GROUPS

Social media groups can be a great way to get in front of your ideal clients. However, you need to obey the rules.

You cannot get into a group and become an instant salesperson. You need to provide value.

If members of the group get tremendous value from your posts, they will seek you out for more. One way to offer value is to reply to many of the posts. Even replies of encouragement help.

Every time you post in the group, you create an opportunity to be seen. You are creating top-of-mind awareness for your potential clients.

Studies show that a person needs to be exposed to a marketing message three times before it registers in the mind. Create frequency to the target by being seen often. Engage and interact.

Join 3 groups in your niche and offer value.

PODCASTS

Landing interviews on podcasts isn’t as difficult as it seems if you do it the correct way.

How many times have you been approached by a potential guest or representative of a potential guest asking to be interviewed on your show? I’m sure there have been times when you read the summary of the guest and realize it isn’t anywhere close to being a fit for your show.

I get these all of the time. It was especially true when I didn’t do interviews on my podcast. They would e-mail me about their latest book and say, “I think it would be a perfect fit for your show.”

Really? I don’t usually interview people. I especially don’t interview people about that topic.

That is the wrong way to land interviews.

First provide some value. Pursue fewer shows that are right in your roundhouse.

Last week we talked about your ideal target listener. One of the reasons we define our listener is so we can find them. Here is where that comes into play.

Find 5 to 10 podcasts that also speak to your ideal client. Actually listen to a few episodes of each.

Reach out to those hosts and tell them what you love about their show. Ask if there is any way you can support what they are doing. You might even provide a resource you love or a blog post from another creator that talks about a similar topic.

Start the relationship and conversation. When you have developed some rapport, mention that you speak to a very similar audience. Ask if you might get on a call to discuss how you might help each other.

Do this on a call and not over e-mail. If you are willing to commit the time to a discussion, you appear much more willing to help and partner.

On the call, find ways to support each other. This might be interview opportunities. It might be other ways. Get creative.

Work to land interviews on 3 complimentary podcasts.

GIVE

Creating content is hard work. Offer to help a content creator do just that.

You have great content that can be repurposed across other platforms.

Offer to create guest content or conduct an ask me anything for a complimentary content creator in your niche.

This should not simply be a reposting of something you already used. Either create something new or refine one of your pieces specifically for their audience.

By offering to create content for another creator, you lighten their workload and get in front of their audience. Everybody wins.

I first learned of Erik Fisher on Cliff Ravenscraft’s podcast. Erik would do a weekly segment on Cliff’s show where he would highlight a new tech resource he discovered, such as an app.

This added content to Cliff’s show while getting Erik in front of a new audience.

Find opportunities to provide your content to other content creators.

CROWDS

Empowering your audience to help you is a viral way to find new clients. Let your audience help you create an episode.

Dave Jackson does this on his School of Podcasting show every month. He presents the question of the month at the beginning of the month. Listeners are then invited to submit audio of their answer.

The final episode of the month is a collage of the answers Dave has received. Each submission gets highlighted on the show and is allowed to promote their own podcast.

By creating this episode, Dave helps his listeners. He gets great content for an episode. Dave also creates the opportunity to get his listeners talking about his show. “Hey, Mike! I heard you on Dave’s show last week.”

This creates goodwill between Dave and his listeners. It also gets his listeners in the habit of reaching out to Dave if they need help with something.

Create a crowdsourced episode of your own around your solution to their problem.

VIDEO

Do the work once and use it many times over. You would hard to create your podcast every week. Don’t make it a one-and-done.

Find ways to repurpose your content. If you start with a video of the show, you can then use the audio as the podcast. You can also use the transcript as a blog.

Now, you are doing the work once, you are creating the content once, but using it in three different ways. You can also use pieces of it on social media and in your newsletter.

People like to consume content in different ways. Allow them to consume your content in the way they enjoy most.

To get in front of new clients, repurpose your content on YouTube.

NEWSLETTERS

I hope you have an e-mail list. This is one connection to your audience that you actually own. Facebook can kick you off anytime they would like. You own the list of e-mail addresses of people who signed up with you.

Leverage this list to get in front of new listeners. The people on your list already know you. How can you use it to find new clients?

Partner with other creators in your niche. Just like you would include their segment on your show, include their content in your newsletter. They could do the same for you.

This should be part of your conversation when you reach out to partner. If they have an e-mail list that they send to frequently, swap content.

You can give them great content for their newsletter. They can give you great content for your newsletter. You both win.

Swap newsletter mentions with two complimentary content creators.

STAGES

The final way this week to find your clients is stages. I don’t mean physical stages. We are talking about any opportunity to get in front of an audience.

Summits are a great way to get in front of a new audience and build your e-mail list. A virtual summit involves various experts giving presentations around a specific topic.

People submit their name and e-mail address to get access to the summit. Sometimes you are allowed to offer your lead magnet during the summit to build your list as well.

Find a summit where you can give a presentation.

TWO-WAY STREET

Remember with any of these ideas, you need to give first. Seek ways to help the other person succeed. It will come back around.

If your partner knows you are there to help them, they will be more willing to help you.

It needs to be a win-win-win situation. Your partner needs to win. The audience needs to win. Then, you need to win. Provide great value and everybody wins.

Use a few of these ideas this week to get in front of your ideal clients.

Then, come join me at the workshop I’ve created to find your money making idea. It is “6 ways to attract your ideal clients with a podcast”.

This free training will happen on December 30th. Register for free at www.PodcastTalentCoach.com/growth. I’ll see you there.

Let’s turn your information into engaging entertainment.

Podcast

Your Podcast Funnel Framework – PTC 305

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Do you have a funnel framework built around your podcast? Your show provides you a huge opportunity to make a powerful connection with your audience. But, the whole process of a funnel can be confusing.

As we go through this, I want to give you a free resource. For a limited time, you can get a free account for life to GrooveFunnels.

This includes GroovePages, which is a powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. All 3 are free for life if you sign up now.

For your free GrooveFunnels account, visit www.PodcastTalentCoach.com/funnel.

For the upgrade to a platinum account for life for a one-time price, visit www.PodcastTalentCoach.com/funnelupgrade.

Let’s get rid of some of the confusion around funnels.

WHAT IS A FUNNEL

A purchase funnel is best viewed as a customer’s journey with you. First, they become familiar with you. The listeners then decide if they like you and trust you. Then, they might decide to buy something from you. Finally, they decide to go all in with your high end product.

In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer’s relationship with a business. This model can be used with your podcast as well.

St. Elmo Lewis called it the “AIDA” model. It describes 4 stages every prospect encounters as they take the journey. “AIDA” stands for:

  • Awareness
  • Interest
  • Desire
  • Action

At the Awareness stage, prospects become aware that they have a problem and that a solution exists.

The prospect then becomes interested in a few products or services as the potential solution for them.

The next step is desire. This is where the prospect evaluates a particular solution.

Finally, they take action and decide whether or not to buy.

A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online.

Both of these are described as a funnel, because fewer and fewer people make it to each stage. For instance, at the desire stage a portion of the prospects will decide your solution isn’t right for them. Therefore, fewer people move to the next step of the funnel.

YOUR PODCAST

So, how can you build a funnel with your podcast?

First, you need to get in front of new potential listeners as we’ve been discussing the past few weeks. This is phase 1 of Awareness. This is how people get to know you exist.

Next, your podcast demonstrates what you know and what you’re all about. This is phase 2 for you. This is where people decide if you are right for them.

Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this.

In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel.

This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/21lead. No e-mail address required. Just head over and download it for free.

To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages free for life at www.PodcastTalentCoach.com/funnel.

GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. With GroovePages, you can sell your products with 1-click upsells. You even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales.

BUILD THE RELATIONSHIP

You now have their e-mail address and a way to communicate with them on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail.

If they love what you’ve given them for free, they may take that next step with Action. That is phase 4. This is where they buy what you’re selling. This could be your e-book, course, product, service or something else.

This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for free for life at www.PodcastTalentCoach.com/funnel.

GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data.

GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others where you help each other sell the other’s stuff for an affiliate commission.

Even if you don’t have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you find and sell products from other experts and make money. Just like I do here with this GrooveFunnels affiliate link. If people buy from GrooveFunnels, I make an affiliate commission.

These tools are free for a limited time. Eventually, it will be $99 per month. If you get in now, you get free lifetime accounts to GroovePages, GrooveSell and GrooveAffiliate. No credit card required ever.

This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started for free.

GROOVEFUNNELS

This GrooveFunnels opportunity allows you to get a free account for life. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveSell and GrooveAffiliate. It is free for life.

For free GrooveFunnels, visit www.PodcastTalentCoach.com/funnel.

Now, if you would like to upgrade, you can get lifetime access to the entire GrooveFunnels suite. This is an amazing opportunity. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more.

You can get the upgrade for a one-time payment and never pay a monthly fee. It is just rolling out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/funnelupgrade.

GrooveMail is a powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees.

You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren’t paying the monthly fee when you buy GrooveFunnels outright.

Vimeo is a great tool to host videos for your marketing and courses. You can also do that with GrooveVideo. It is powerful video marketing built right into the platform.

Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a live webinar platform built right into GrooveFunnels.

EverWebinar allows you to create evergreen webinars. It too comes with a monthly fee. You can save that money by using GrooveEvergreen. It is an automated webinar system and it is included.

OTHER FEATURES

How do you schedule your meetings? If you are like me, you’ve probably been using something like Calendly. Well, GrooveCalendar is part of GrooveFunnels. It is a powerful scheduling system built right in.

There is also GrooveStream. Similar to StreamYard, it will allow you to live stream. You get help desk software with GrooveDesk, a survey feature with GrooveSurvey and a social proof widget with GrooveProof.

Now understand, they are still building out some of these features. Still putting the finishing touches on them. A few are still in beta. But they are all coming.

You can buy it now before it converts to a monthly payment. Get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/funnelupgrade.

If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $17,000 per year.

Or, you can buy GrooveFunnels for one flat price that is a fraction of that. It is a seriously great deal. Visit www.PodcastTalentCoach.com/funnelupgrade.

I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a monthly fee just like the rest.

However, if you get in now you can get lifetime access for one price and never pay again. Don’t snooze and let this slip by you.

If you are serious about building a business around your podcast, Visit www.PodcastTalentCoach.com/funnelupgrade.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Your Solopreneur Podcast Business – PTC 300

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Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? Are you ready to become a solopreneur?

If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue.

Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike.

I have used those skills to teach podcasters how to do the same since 2013. Those proven ideas have now been distilled into various ways you can easily use to attract your ideal clients using your content.

Are you leveraging your podcast to its full potential to build your authority and grow your business?

Let me show you THREE powerful ways to attract your ideal clients using a your content without spending hours upon hours learning and creating. By spending a few hours a week, you will be publishing great content on a consistent basis and attracting your ideal clients.

You can do any of all of them. Your choice.

DEMONSTRATE

  1. Demonstrate your products, courses and books. Give them a sample of your stuff. Then, tell them where to buy it. This is like a long infomercial or review for your stuff without the slimy feel. You are offering help and showing your ideal clients how to get more. Do you have a book our course you could demonstrate or highlight?

Let me show you a case study that will show you how this works.

OSCAR

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled “Deep Listening – Impact Beyond Words“.

Oscar Trimboli has 30 years’ experience in bringing out the best in senior executives and next generation leaders.

Leaders seek Oscar’s help when they feel frustrated with their organizations’ results and their own personal performance.

Clients say Oscar quickly takes them from feeling disoriented and confused, to feeling energized and ready to create their legacy.

As we worked together, our challenge was to bring that power and authority to Oscar’s podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

He could demonstrate his authority on his show and gain new clients.

YOUR SUPERPOWER

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know him.

Oscar needed to interject more into his episodes so we get to know, like and trust him.

Oscar Trimboli is now the author of 3 books. He also offers the “Deep Listening – Impact Beyond Words” playing cards set that helps improve your skills as a listener.

Over the last 7 years, Oscar has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs to a variety of other leadership roles in financial services, technology, professional services, education and not for profits.

He has been asked to speak to leadership teams and their organizations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose.

His podcast is now focused on the same material. He demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

YOUR COACHING AND TEACHING

The second way to attract clients …

  1. Highlight your coaching sessions in your content as an example for prospects. Show your potential clients exactly what you do and the transformation you offer. Tell them how to sign up. So many people forget the call-to-action. They don’t tell people how to sign up. They don’t want to see pushy. The truth is people WANT to work with you. Tell them how. Do you have clients, potential clients or members of your community who would love to be featured in your content and get your coaching? Here is a great opportunity.

ZOË

Zoë Routh is one of Australia’s leading experts on people stuff in leadership. She helps leaders and teams overcome silos and turf wars to work better together.

She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.

Zoë uses her podcast to open doors to her ideal clients. Rather than asking them to lunch or making a cold sales call, she invites those she would like to work with to be a guest on her show.

Zoë uses the interview to begin the relationship and really give value to these CEOs before she even starts talking about doing business together. That is my favorite way to use your content to land clients. Interview them.

THE MEDIA

The third way to attract clients …

  1. Get media to talk about you by becoming an available expert in your field. Your content demonstrates to the media that you can hold your own as an expert. It is like “As seen on …” Tell people how to get more of you. All shows need great guests. What would being on some big shows do for your business? Your content is like your resume.

Publishing content is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer.

SOLOPRENEUR

When you set out on your own, you are usually a solopreneur. You are running the show.

Entrepreneurs have a team of employees around them. A solopreneur doesn’t have anyone on the payroll. However, that doesn’t mean you need to do it alone.

There are many opportunities to find subcontractors and virtual assistants who can help you do the busy work while you do the important tasks. Maybe you farm out the editing and posting of the podcast or building of the website. This could free you up to land more clients.

STEVE ERIKSEN

Steve Eriksen is brilliant at this. I met Steve at Collaborate a few months ago. Collaborate is an amazing event where you can meet joint venture partners in your niche.

The next Collaborate event happens September 18th and 19th. You can find information at wwwPodcastTalentCoach.com/collaborate.

Steve Eriksen is The Midlife Solopreneur. He quit his 6-figure job in the middle of a pandemic, to help other solopreneurs get more customers, clients, or patients.

He discovered that his 2-year MBA simply taught him to be a good corporate employee rather than a successful entrepreneur. That started his now 20-year quest to find the most effective sales and marketing techniques for solopreneurs and small businesses.

After writing hundreds of successful ads and having seen from the inside what makes a successful 6- and 7-figure launch from both a marketing and technology perspective, Steve is now bringing his knowledge, experience, and expertise directly to solopreneurs who want to get better results.

Steve developed his “Trusted Advisor” methodology after seeing other solopreneurs literally being conned out of money for high-ticket programs that promised the world, but the solopreneur simply was not in a position to benefit from the program.

After he experienced several high-ticket “strategy sessions” which were no more than disguised hard sell sessions, Steve developed the “GIVE” framework of being Generous, being Invested in your clients, give Value and have Empathy with your clients.

With his heart-centered approach of being a Trusted Advisor and using the GIVE framework, Steve’s business has grown to include 4- and 5-figure clients within the first 2 months of quitting his job.

I have invited Steve on the podcast this week to show you how to overcome the challenges as you launch your solopreneur journey.

You can find more about Steve and his programs at https://MidlifeSolopreneur.com/ptc.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Work You Love With Dan Miller – PTC 298

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Your podcast is such a powerful tool to not only build a business, but create a life of your dreams. If you have a message or something you can teach, you can create courses or programs to help people do what you do. With the right approach, you can do work you love the rest of your life.

The problem many podcasters face is their frame of mind. Many think the podcast is the business. That is a mistake.

The podcast is the marketing vehicle that promotes the business.

CRUSH YOUR INTERVIEWS

Before we get into it, I would love your feedback. In return, I’ll give you my interviewing course for free. It is called “Crush Your Next Podcast Interview Like a Radio Pro Without Decades of Training and Hours of Preparation.” You can have it for free if you will answer 8 questions for me.

I am updating my Audience Explosion Blueprint program that helps podcasters grow their audience. I am planning to roll it out again in October even bigger and better. Can you help me with a little input?

Head to PodcastTalentCoach.com/research. Sign up for a time to chat with me. I’ll ask you 8 questions. It takes about 20 minutes. In return, you get my interview course for free.

WHY WE GROW OUR AUDIENCE

So, why do we grow an audience in the first place? We grow our audience, so we can spread our message and influence.

There are 3 steps to growing your audience. That formula is Promotion, Programming and Personality.

Your promotion gets you in front of people who are not familiar with you.

The programming is your content. That is what gets people to come check out your material.

Finally, your personality keeps them coming back for more. Use your personality to build relationships with your listeners.

Once you have an audience, you can begin leveraging that attention to build your business. You can demonstrate your authority on your show. Show people your expertise.

Once you have built the relationship and your listeners are familiar with your expertise, you can make an offer to help them reach their goals.

This isn’t an overnight process. Building relationships and growing a business takes time. Get rich quick always costs more than it makes you in the long run.

WORK YOU LOVE

Today, I am bringing you a very special interview with Dan Miller. Dan has been my virtual mentor for over a decade. I have been listening to his podcast and reading his books for years. Podcast Talent Coach started, because of the inspiration Dan provided.

He has a membership site called 48 Days Eagles. I’ve been a member since the early days of that group. Recently, Dan asked me to lead the small podcast group within 48 Days Eagles, and it has been an honor.

Dan Miller’s bio is one we would all like to have. It says, “As a career thought leader, New York Times best-selling author Dan Miller helps high potential individuals understand and apply their unique and most powerful talents and passions so they can make a larger impact, leave a legacy and thrive financially.”

Is that what we are all trying to do with our podcasts?

Dan hosts a weekly podcast called “48 Days to the Work You Love”. It is consistently ranked #1 under Careers on iTunes. The 20th anniversary edition of his book “48 Days to the Work and Life You Love” was just released earlier this year.

It is my honor to have him on the show today to share with you some great nuggets. You will learn how to identify your zone of genius. We discuss how to break through the upper limit challenge. Most importantly, Dan tells us how he makes money with his podcast.

FREE GOODIES

At the end of our talk, Dan will tell you how to get a free chapter of the book, how to take a free “life you love” quiz and how you can get some great bonuses if you’d like to purchase the book.

A big thanks to Dan Miller for joining us on the show. I really enjoyed our conversation.

If you would like those free tools and bonuses, head to 48Days.com/ptc. PTC for Podcast Talent Coach.

Start taking action today. Let’s see what we can build around your podcast.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

The Power of Podcast Partnerships – PTC287

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There are few things that will move any project forward faster than partnerships. When you connect and collaborate with people in your niche, you can help each other learn new things, find new audiences, and attract new clients.

When I first launched Podcast Talent Coach, I connected with Dave Jackson at School of Podcasting. In fact, Dave reached out to me. I wasn’t aware of the power of podcast partnerships yet.

Dave helped me get things moving in the right direction. We worked together to help each other grow. That was 8 years ago and the partnership continues today.

One of the best events I ever attended helped me connect with an amazing number of partners.

OPPORTUNITY

I have a great opportunity for you to connect with a ton of potential partnerships. Check it out at PodcastTalentCoach.com/collaborate.

It is a great collaboration event that will supercharge your growth. I’ll tell you more about it in a minute.

Let me tell you about this event I was part of about 6 weeks ago. It was called the JV Experience. Almost 400 experts came together to connect and help each other grow through partnerships.

Due to COVID-19, the whole event was virtual and online. It was a 3-day weekend. Instead of spending a weekend at a conference hotel somewhere, we spent the weekend on Zoom.

During the event, we learned a ton. If we were in the hotel conference room, we would spend the breaks out in the hallway connecting with potential partners. The problem with the hotel scenario happens when you’re an introvert. It is easy to use the restroom, check your e-mail and be invisible.

Online, the situation was much different. During the breaks, we were placed into breakout sessions with about half a dozen other experts. We each took 2 minutes to introduce ourselves and what partnerships we were seeking.

During the weekend, I met about 80 of the 400 experts in the breakout rooms. Of those 80, half made sense for a further discussion and possible partnership. I spent the next two weeks reaching out and having conversations.

Those conversations led to some great partnerships that turned into joint ventures, podcast guests and business opportunities.

It all stemmed from one amazing event. It is crazy how a few of the right partners can explode your projects.

5 WAYS TO PARTNERSHIPS

If you really want to grow your show and your mailing list, even build that business around your podcast, find 5 podcasters in you niche that could make great partners.

Here are five ways to help each other.

CROWDSOURCE

Create a crowdsource episode with experts. Find a question that will help your listeners.

Ask each of the five podcasters to answer the question. Combine them into an episode. Then, ask each of the experts to share the show.

COMMENT

All podcasts like comments and reviews. Leave a comment on or review for 5 shows in your niche that compliment your show. If you teach courses, find someone that teaches memberships. If you teach healthy eating, find someone who teaches healthy gardening.

Begin to create the relationship with the hosts. Get on their radar. Once you begin the conversation, take the next step.

HELP

Reach out to those five people and ask, “How might we help each other.” You are not looking to simply have them promote you. Find ways you can help each other. Create a true partnership.

You can create great synergy when you ask, “What are you working on and how might I support you?” Help them connect with experts you know. Turn them onto resources you use. Spread the word about their latest product.

Give and give again. The support will eventually come back to you. Just start making the connections.

SWAP

When you have a relationship built, offer to swap newsletter mentions. You could send the link to their lead magnet to your e-mail list. They could do the same for you.

You also might consider swapping interviews. Have a discussion around a topic and both of you use the same conversation for your episodes to promote the other. Find ways to help each other grow.

FUN CHALLENGE

The last idea is a bit crazy and fun. Challenge a peer in your niche to something fun. This could be a challenge to see who can get the most Facebook friends in a month. Or, who can get the most comments on an episode in four weeks.

There are a few things the challenge should include.

Make the challenge fun. If it is serious, it won’t attract as much attention.

It should incorporate the listeners. You want your audience to have a vested interest in the challenge. Get them to follow along.

Make it last around four weeks. You want to give it time to gain some attention and word-of-mouth. Create a storyline around it that lasts 3 or 4 episodes. Make sure it is public, so your listeners can follow the progress on each show.

Finally, there should be something at stake. Maybe the loser has to e-mail their list promoting the winner. Or the loser has to do a Facebook live video wearing a t-shirt promoting the winner. Something that gets noticed.

MORE NOTICE

There are many other ways to partner. You could participate in summits, giveaways, live events, podcasts, YouTube interviews, Facebook lives and many other things.

Now, you could spend time searching for other experts that can help you grow, finding them one by one. You’re not sure if they are looking for partners. It is unclear what they have to offer. Will they actually do the work to promote you?

Rather than spending all of that time and energy, you could participate in an event just like I did. And you can get into this one for a crazy deal.

COLLABORATE

I would like to introduce you to a new, live, virtual event called COLLABORATE. I’m so excited about it because it’s a cutting-edge, results-oriented event created by the amazing event team at JV Insider Circle (JVIC). This is the same team who also created the annual JV Experience (JVX) Summit that I attended and made such great connections. JVX is the world’s #1 joint venture summit.

In order to design the ultimate event, the JVIC team analyzed mountains of feedback and gigabytes of successful collaborative partnerships that was generated amongst attendees from their many past events, both live and virtual. The result is COLLABORATE, an event with everything the revered JVX Summit has to offer, but supercharged on a whole new level! This is gonna be great.

COLLABORATE is a live virtual event where you get to connect with hundreds of top entrepreneurs, coaches, authors, speakers, program leaders along with producers of podcasts, radio shows and live & virtual events from around the world.

These people are all interested in creating alliances with you and promoting your products & programs. On top of that, you’ll learn valuable, actionable knowledge. You will get tools and the support you need to catapult your business into the next stratosphere.

GET REGISTERED

Get the details at PodcastTalentCoach.com/collaborate.

The inaugural COLLABORATE event is designed by the innovative events team who also created the world’s #1 joint venture event, JVX SUMMIT.

The connections I made at the JVX were priceless. I connected with 40 potential partners in my niche alone. It was an amazing and very productive weekend.

389 people from around the world attended their last virtual event. If you would like to create amazing partnerships, don’t miss this event. Get your ticket now!

WHAT YOU GET

Here is what you can expect:

Networking Circles. This is where you can connect with industry leaders, experts & influencers from around the world to create your partnerships.

Hot Or Not. This is an opportunity to test your products or programs by getting IMMEDIATE feedback from 100’s of coaches & experts! It is like a focus group on steroids.

Niche Circles. In these small groups, you can get feedback to hone your pitches & messages in front of live coaches.

Knowledge Sessions. You will learn valuable knowledge and gain actionable tools from guest speakers during the event.

JV Shark Attack. This is just a lot of fun and a great way to learn. You have a chance to have your products & programs promoted by key industry leaders if you’re selected. If you are not JV ready yet, this is a great way to learn by watching other people pitch their joint venture opportunities.

Special Exercises. There will be uniquely designed exercises to help you connect with partners and build your business.

Special Activities. You will participate in one-of-a-kind activities created to give your business a mega boost.

There is also much more. There are more sessions & activities being developed between now and the event.

MAKE CONNECTIONS

COLLABORATE is more than just another live online networking event. It is a connecting event.

Not only will you have plenty of connecting time, you will be guided through fun exercises and activities to make sure your products or programs are sizzling hot with clearly communicated benefits and all the factors to make them winners.

Nothing is being left to chance when it comes to helping you walk away with the best joint venture partners. You’ll come away with a full list of powerful alliances and industry influencers ready to promote your products or programs just like I did, even if you’ve struggled with this in the past.

Here is the best part … you can get the whole weekend for just $47. How crazy is that?

Imagine what one partner could do for your podcast. Would that be worth $47? And I connected with 40 at the last one without even knowing what I was doing.

I CAN’T WAIT

I was bummed that I would need to wait an entire year before I could do it again. They got so much great feedback on the connection circles from that event that they are creating Collaborate as a way to help people connect even further. It is going to be amazing.

If you want to connect with hundreds of top entrepreneurs, coaches, authors, speakers, and program leaders along with producers of podcasts, radio shows and live & virtual events from around the world, don’t miss Collaborate.

I can’t wait to see you there. Get registered at PodcastTalentCoach.com/collaborate.

Please be aware that links in this post and on this site may be affiliate links. I could earn a commission should you choose to make a purchase. However, I only recommend things I trust and that I believe are valuable.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Keys To Podcast Client Attraction With Ed Erickson – PTC285

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When it comes to using your podcast client attraction, you must make time during your episode to demonstrate your authority and invite your clients to work with you.

RESOURCE FOR CLIENT ATTRACTION

I have a great resource for you this week to help you with your client attraction.

When trying to get someone to work with you, have you every heard, “Ohhh, that’s a bit expensive for me. Anything you can do on price?”

How many times have you heard some version of that from prospects? Prospects whom you know desperately need your solution.

Here’s the thing. Your solution isn’t too expensive. They aren’t understanding the value they will get – and that it far exceeds the cost.

And that’s on you. But there’s some good news…

There’s a much better way that will get your prospects to see the value – and it doesn’t involve cutting the price.

My friend, Ed Erickson, is hosting a free online training session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.

There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.

NO LEADS

I was on a coaching call the other day when the podcaster asked why his podcast wasn’t attracting any leads for his consulting business.

When I listened to the episode, he did a great job interviewing his guest. However, he didn’t mention his website or consulting one time during the entire episode. He wasn’t doing anything to create client attraction.

You need to make sure there is time for you. Just because your episode is an interview episode, that doesn’t mean the entire episode needs to be the interview. You can use part of the show to teach a little bit and demonstrate your expertise.

This question has come up two other times over the past week. How do we let people see our expertise when we are interviewing somebody else?

FIND THE ROOM FOR CLIENT ATTRACTION

This past week, I have been part of two different groups of podcasters in a bit of mastermind setting. In both groups, somebody asked how they could better use their interviews to attract clients.

As I mentioned earlier, when it comes to the price of your product or service, your solution isn’t too expensive. They simply aren’t understanding the value they will get from your stuff.

You need to demonstrate your expertise. That is how you get your listener and potential client to see that your product or service far exceeds the cost.

So, when you have an interview on your show, take some time to discuss the topic.

Before the interview happens, you could show your listeners what you know by teaching a little bit around the topic. You could answer a few questions from listeners about the subject. A case study is a great way to demonstrate your knowledge.

After the interview, you could take time to include your big takeaway from the discussion. Present a quick recap of the discussion. Link the conversation to a case study or real world example from your product or service. This is another great place to demonstrate your expertise.

SOLO SHOW

If you do a solo show with no interview, it is much easier to show your stuff. You could answer questions from the audience. Telling your stories is a very powerful way to demonstrate your authority.

When you are doing a show by yourself, ensure you that you continue to offer your message on a consistent basis. Just remember to mix it up in the way your present it every week.

Think of the Dave Ramsey Show. Dave talks about his baby steps on every show. Every call he takes relates to the baby steps in some way. Over and over again, it is the same thing.

However, the context around the baby steps changes. Those unique stories keeps the content fresh. Be consistent with your message while varying the context.

ACTION

Finally, include your powerful call-to-action in order to get your clients to come work with you. Just telling them you are a coach or have a book isn’t enough. You need to ask them to buy it to create client attraction.

Include the call-to-action at the front of the show and again at the end. Many of your listeners will never make it all the way to the end of the show. They stop listening when they finish doing whatever they are doing. That could be driving, exercising, mowing or something else.

If you wait until the end of the show before you offer a call-to-action, you will miss a big opportunity to help your listeners.

TEACH THEN INTERVIEW

This episode is a great example of teaching around an interview. Today, we talk with Ed Erickson, head of Erickson Business Coaching, about client attraction.

As an EMyth Certified Business Coach, Ed helps owners get control over their business. He helps develop the skills, mindset, and leadership traits to transform businesses. The result is a business that achieves the owner’s goals and creates the life they want to live.

Ed Erickson has worked in and owned small businesses for over 20 years. He has seen first hand many of the challenges owners face. And has spent a lot of time trying to figure out how to fix them.

Today, he helps us learn how to take our podcast audience and build a business around that audience. We learn the biggest mistakes to avoid and where to find our ideal clients.

TRAINING

It is such a great conversation with Ed. If you are trying to build a business around your podcast, client attraction is a critical piece to your plan.

Find the true problem your audience faces. Determine what they want and need to solve that problem. Offer them the solution, not the tool. Define your ideal clients. Finally, determine your solution and message that will help them achieve their goals.

If you want to learn more about client attraction, get signed up for the free training. Ed is hosting that free online session, where he’s going to show you the three key things you can change that will not only obliterate price objections, but will lead to your prospects clamoring to pay premium fees for the privilege of working with you.

There are 3 session times available – so pick the one that’s best for you. You can register at PodcastTalentCoach.com/essential.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

The Podcast Revenue Roadmap – PTC281

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Are you ready to take the information you share on your podcast and turn it into a product you can sell? Would you like to make a some money with your show, generate revenue and monetize all of that hard work.

Today, we are going to lay out the roadmap from your content creation to your monetization. Without a plan, it will be difficult to reach your goal.

Imagine being able to leverage all of that great content you are creating each week, use it to attract an audience and then have them buy your information product to help you generate some revenue. That’s the plan we will create today.

EVENT THAT CHANGED MY LIFE

Last weekend, I attended a virtual event that changed my life. I know that sounds over the top. But, it’s true.

It was called JVX Live and was put on by the guys over at Joint Venture Insider Circle. The link is in the show notes at www.PodcastTalentCoach.com/podcasts.

Have you ever met a person who showed you what is possible and exactly how to get there? You thought, “Wow! How did I not know about this?” That’s what happened.

Over the years, I have been climbing the hill step-by-step and learning a ton. At this event, it felt like I jumped on the learning gondola that supercharged my growth like you wouldn’t believe.

Here, I was surrounded by people who coach just like me. During the event, we would be split into small groups of 8 where we could talk about what we did and meet the other people. We were all looking for great business relationships.

PARTNERS

Of the 300 people in attendance, I was eventually in small groups with about 80. Out of those 80, I found 40 that I personally spoke with who might make great affiliate and joint venture partners for me. It was fantastic.

We all shared ideas and helped each other grow. It was amazing. Now over the past week, I have been on the phone and Zoom calls talking with these people, learning so much and discovering how we might help each other.

The connections were so energizing. Every time I would tell someone I help coaches and experts demonstrate their expertise and attract their ideal clients with a podcast, they would say, “Oh, I have 3 or 4 people to introduce you to.”

The power of the collective mind is amazing. In addition to meeting and learning, I have found a ton of free resources for you that I will be sharing over the coming weeks. The sphere has just grown exponentially. And, you get to benefit from all of it. How great is that?

Before we get into creating your podcast revenue road map, I want to give you three incredible, free resources that are going to help you immensely in this journey. They are all at www.PodcastTalentCoach.com/roadmap.

FREE GUIDE

The first resource is my free guide “Six Ways To Make Money With A Free Podcast.” This guide will give you some great ideas along with a dozen examples.

FREE SHOPPING CART

The second is a free shopping cart. If you want to sell digital products online, you need a system that can be your checkout page and deliver the goods.

This is where I really struggled when I started. I didn’t understand the difference between your shopping cart and your payment processor. Your shopping cart is where people come to shop for your goods and buy them. The payment processor is like PayPal or Stripe. That is the system that actually processes the payment. You link the two together to sell your digital products.

Now, you can get this shopping cart for free. It is called GrooveSell and it has been developed by Mike Filsaime.

Mike is a digital marketer. He helped build Video Genesis, one of the first digital products I ever bought back in 2013. Over the years, he helped build WebinarJam, EverWebinar, Kartra and others. He is amazing.

He has now built an amazing shopping cart platform that rivals One Shopping Cart, Infusionsoft, Ontraport, Samcart and others. It even has affiliate systems built in that are similar to ClickBank and JVZoo.

GrooveSell is usually $99/month just like the others. However, he has given me an affiliate link that will allow you to get it for free for life.

What’s the catch? First, he wants to help a ton of people during this crazy time. So the offer is for a limited time. He also wants people to test drive the system and report any bugs. Mike wants to make sure it is perfect before his big rollout. You can help him and in return get the system for free.

THE FEATURES

The link for GrooveSell is also on the page at www.PodcastTalentCoach.com/roadmap.

With GrooveSell, you get:

– Unlimited Products and Funnels

– Flexible Pricing Structures

– Powerful checkout options

– The most powerful Affiliate software on Earth

– Dynamic thank you pages

– Upsells, Downsells, and Order Bumps

– 1-Click Upsell

– Robust Integrations

– No Monthly Fees

– ZERO transactions fees

And, you can use your own PayPal, Stripe or other account.

There are other products Mike sells in the suite. However, this one is free for you with no “gotchas”. Check it out at www.PodcastTalentCoach.com/roadmap.

COLLABORATION CIRCLE

The final opportunity is also free. It is a way for you to find partners to help you grow just like I did. Where my event last weekend was 3 days, this event is once per week for 2 hours. You get in small groups and see how you can help promote each other and grow. Make it on the weeks you can.

The group is call Collaboration Circle. It is free to join. You can find my referral link at www.PodcastTalentCoach.com/roadmap.

Three great, free resources that will help you get on this path. Get them while you can.

YOUR REVENUE ROADMAP

Now, let’s talk about your own Podcast Revenue roadmap. We need to define your goals before these tools will help you get there. The key is to start with the end in mind and work our way back to build our roadmap.

Look into the crystal ball 12 months from today. Where would you like to be? How many downloads? What would you like to be selling and how much would you like to be making?

WHAT IS FEASIBLE?

Now, let’s take those numbers and see if that is feasible.

Let’s say you would like 1,000 downloads per episode and making $100,000 per year. Some tasty numbers.

Where are you today? Maybe 120 downloads per episode and $0 as an example.

So, if we do the math we see we need to grow your downloads by 880, or about 17 new downloads each week. What can you do to find 20 new listeners this week while keeping the listeners you already have? That doesn’t sound so difficult. It just takes consistent action. 4 new listeners a day.

To hit $100,000, we also need to create $8,333 per month or about $1,925 per week. That might be a little more challenging. What can you offer your audience that they would buy?

WHAT CAN YOU CREATE?

Think of the things in your niche that you have purchased. Directories, lessons, software, books, accessories, tip sheets, apps, instructions, resource guides. If you are like me, you probably have a bookshelf or file on your computer full of them.

What could you create and sell at a reasonable price that your audience wants and needs? Digital products are the best. You do the work once and make the sale over and over again. No inventory. There is no additional production. Every new sale is almost pure profit.

If you could create a digital product that sells for $20, you would need to sell 97 per week to hit your $100k. That’s pretty steep.

What if you created a $100 course? Could you sell 19 of those per week? Still a pretty big hill. This is why you need to work backwards into your numbers. $100k sounds great. However, you need the audience to convert to sales.

Could you create a $497 group coaching program and enroll 2 people per week? Combine that with 6 sales of your $100 course and 20 copies of your $20 step-by-step guide. Now you’re talking $103,000 per year. Find your sweep spot and spend time there.

START THEIR JOURNEY

Once you have defined what your audience wants and needs to solve their problems, what free item could you give them to start them on their journey.

Ideally, each level builds on the previous level. Your lead magnet, or free piece of content, would be a small sliver of your digital product. It could be a free chapter of your book or one particular step of your process. This gets your listeners started on the path to see what is possible.

Lead magnets solve one specific problem. We talked about this in detail in episode 235. Check it out if you need help here.

Where you lead magnet gives your listener a taste, you $20 step-by-step guide shows them the full process and teaches them “what to do”.

Your digital product shows your listener “what to do”, your $100 course shows your listener “how to do it”.

The course is part of your group coaching. Your course shows them “how to do it”. Then, your coaching then helps people implement your how-to course.

It climbs the value ladder. Each rung of the ladder offers a higher level of help with a little higher price tag.

YOUR PODCAST

So, how does your podcast fit into all of this? Your content is the step right before the lead magnet.

On your podcast, teach your listener what is possible. Here, we are showing you what is possible with your show in terms of generating revenue.

It just like like me showing you what is possible with selling your digital products. Then, I send you to my website to get my “Six Ways To Make Money With a Free Podcast.” The lead magnet solves one specific problem. It helps you come up with a way digital product you can create and sell.

Start with the end in mind and work your way back to your content. Once you have the group coaching defined, turn that into a course. Peel off a piece to create a digital product. Use little pieces of the digital product for various lead magnets. Then, use each lead magnet for an episode.

If you talk about Jeeps, create a way for Jeep enthusiasts to find the best off-roading in every state.

Let’s say you talk teaching piano. Create a way to learn 3 of your favorite songs in 30 days.

If you talk genealogy, create a program that teaches people how to track their family tree and hold a huge family reunion.

Do you talk bullying? Create a program that teaches parents how to help their kids develop strong self confidence.

If you love music history, create an affiliate program that helps people visit the historic musical sites around the country.

GET STARTED

Start creating your roadmap. Once you have your plan created, you will know exactly what you need to talk about on your show.

Get those free resources at www.PodcastTalentCoach.com/roadmap.

Let’s get started today. Most importantly, enjoy the journey.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

 

 

  • Links may be affiliate links. If you make a purchase through one of these links, I may make a commissions. However, I only recommend products and services I believe in and trust. Monetary numbers are examples only. No promises or guarantees are being made. Demonstration purposes only.
Podcast

No Ads Allowed – How Quin Makes Money – PTC280

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You have worked hard to develop some great content. The show is beginning to attract an audience. How can we turn this great podcast into a business and multiple revenue streams?

Let me give you a free resource. It is a video and accompanying checklist called “6 reasons your podcast isn’t making money”. It also includes ways to avoid those pitfalls. Visit PodcastTalentCoach.com/pitfall to get it for free.

NO ADS

First, let’s make one thing clear. As you develop your podcast, understand that it is difficult to have the show itself be your sole source of revenue. Sponsorships and donations can only take you so far. Your inventory and sources will be limited.

The commercial on a podcast is the idea that comes to mind most frequently. However, there are a few issues with commercials on your show.

First, many people are turning away from traditional radio and to podcasts to get away from the long commercial breaks. Listeners are tired of interruption marketing that really doesn’t pertain to them and sells products and services that do not interest them.

THE CEILING

Another issue with advertising on your show is your limited inventory. How much advertising can you possibly put into a show? There is a ceiling with regard to the revenue you could earn.

Commercials on your show also turns your show into a commodity. Advertising converts your listeners into price. How many listeners do you have? Let’s put that into the formula and figure out the price for your commercials.

You don’t want to be a commodity. You have something special to offer. Don’t let advertising turn your show into something similar to salt or gasoline or cotton balls.

As we have discussed before, sponsorships are a tough sell. Most traditional buyers want to buy podcast ads just like they buy radio ads. They simply are not the same.

With broadcasting, the ads are reaching a broad audience. Therefore, only a small portion of that audience will be interested in the product advertised.

An ad on a podcast, if positioned properly, should appeal to the entire audience. Therefore, it should be more valuable. Yet ad agencies expect to pay the same price as radio ads. You are fighting an uphill battle.

Making your podcast your lone revenue source is possible. However, it is limited to the biggest of the big podcasts. Most podcasters needs another revenue stream.

How do we create other revenue streams using our podcast?

REVENUE STREAMS

We need to be creative. Once we start creating some unique ideas, you will see many others begin to open for you.

In this episode, we are going to devise various opportunities to generate revenue using your free podcast. Each of these ideas uses a different approach. You can tailor each approach to your niche and passion.

The foundation of the book “Free: The Future of a Radical Price” centers on using a free product or service to create demand for a paid product or service. The concept is similar to the lead magnets you see quite often in online business.

You are producing a podcast that is free for your listeners. How can we use that free product to create demand for a paid product or service?

We are not going to cover all of the ideas in Anderson’s book. There are 50 different business models. Let’s look at a couple ideas.

Section one is called “Free 1: Direct Cross-Subsidies – Any product that entices you to pay for something else.”

This section will give us a few business models to discuss. These should give you a few ideas to get your creative juices flowing to create multiple revenue streams for your podcast.

BUSINESS MODELS

1. Give away services, sell products

Book example: Apple Store Genius Bar tech support

Podcast example: Your podcast explains how to set up and use products and then sells those products online

Podcast example: Your podcast provides content and information, sell books, CDs and DVDs about that information

2. Give away products, sell services

Book example: Free gifts when you open a bank account

Podcast example: Giveaway e-books, sell individual coaching

Podcast example: Giveaway podcast info, sell webinars and seminars

CASE STUDY & INTERVIEW

Quin Amorim generates revenue with both ideas. However, he doesn’t allow ads on his podcast at all. He joins us today to discuss his business and podcast model.

Quin Amorim in an online entrepreneur who started with drop shipping back in 1997. He has now evolved to private label brands and selling professionally online using Amazon FBA and Shopify eCommerce stores.

His first online sale was on eBay in 1997. In late 2014, Quin switched to Amazon FBA, where he has since created several brands of his own “Private Label”. He also manages several multi-million dollar accounts with his team.

The Prolific Zone is an agency that Quin founded to work with startups, professional Amazon sellers, International eCommerce companies, and supplement companies. The agency even performs product research for a couple of fortune 500 companies.

He is now the host of QA Selling Online Podcast & Fail Fast Podcast.

In this episode, Quin tells us how he uses his podcast to drive his business without allowing ads on his show. He doesn’t even promote his own agency on his show, and he will tell you why.

GENERATE REVENUE

It is difficult to have the show itself be your sole source of revenue. Sponsorships and donations can only take you so far. Your inventory and sources will be limited. Find other unique ideas to generate revenue just like Quin.

You could use your podcast to drive traffic for your Fulfilled By Amazon business. You could use a similar idea for an Ebay business or affiliate links to create revenue streams.

Grab that free resource I offered you. It is a video and checklist that contains 6 reasons your podcast isn’t making money, along with ways to avoid those pitfalls. Visit PodcastTalentCoach.com/pitfall.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Building Podcast Authority With Cindy J. – PTC277

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I had the opportunity to do a Facebook Live the other day with Cindy J. The Visibility Wiz. We talked about podcasting and why now is a great time to begin building your authority in your space using a podcast.

In this interview, we discussed a few different things regarding podcasting and building an online business.

We talked about why now is the right time to have a podcast. We also discussed why podcasting is a great way to demonstrate your authority and be a leader.

It is a crazy time in the world right now as we battle the coronavirus. We talked about how to address the state of society on your show.

I am part of Cindy J’s Business Success Giveaway. This is an opportunity for you to get over 40 free gifts to help you build a business around your podcast.

You can get 40+ free gifts here: (deadline is April 17, 2020)

www.PodcastTalentCoach.com/40Gifts

In the giveaway, I have three tremendous, free resources for you. Here are the descriptions of those free gifts.

 

21 Simple Steps To Create A Powerful And Profitable Podcast In Less Than 30 Days

Are you ready to launch your podcast?

Get a 21-step checklist to launch your podcast, plus a step-by-step video to walk you through it. Get started creating your podcast today.

This is everything you need to go from idea to published.

Have your podcast published in 4 weeks. By following these easy steps, you’ll be publishing your podcast in no time.

 

7 Ways To Attract Your Ideal Clients By Using A Podcast

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue.

Here are 7 ways to attract your ideal clients by using a podcast along with a case study to show you how it can be done.

 

Grow Your Coaching Business By Avoiding The 6 Pitfalls Why Podcasts Don’t Make Money

You have tried to grow your coaching business and make money with your podcast, but nothing seems to be working. You have searched the internet and see many with the same question.

The gurus make it sound so easy. Launch a podcast, create a course, sell it to your audience and vacation in the Bahamas while working your four-hour workweek. What else could there be?

There are a few reasons you are not making money with your podcast. Your audience size probably isn’t one of those reasons.

This quick course will teach you how to avoid the 6 pitfalls that prevent most podcasters from making money with their show. Learn how to avoid the trouble and use your podcast to demonstrate your authority and grow your coaching business.

 

Jump in to get the 40+ free gifts. The giveaway ends on Friday, April 17, 2020. Get in before they are gone.

Here is the link:

http://podcasttalentcoach.com/40gifts

Now is a great time to build your authority with a podcast. Get started today.

You can find Cindy J The Visibility Wiz at CindyJHolbrook.com. Her podcast can be found at www.BizSuccessIn15.com.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

How Zoë Routh Attracts Ideal Clients – PTC276

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On this podcast, I haven’t interviewed many people in the past. However, lately I have been asked quite often how to make money with your podcast. On this episode, I would like to show you how one entrepreneur uses her podcast to connect with her ideal clients and drive her business.

ZOË ROUTH

Zoë Routh is one of Australia’s leading experts on people stuff in leadership. She helps her clients, including leaders and teams, overcome silos and turf wars to work better together.

She has worked with individuals and teams internationally and in Australia since 1987. From the wild rivers of northern Ontario to the remote regions of Australia, Zoë has spent the last thirty years showing teams struggling with office politics and silos how to work better together.

Zoë is the author of three books: Composure – How centered leaders make the biggest impact, Moments – Leadership when it matters most and Loyalty – Stop unwanted stuff turnover, boost engagement, and build lifelong advocates. Her fourth book, People Stuff – the power of perspective for better leadership, is due out mid 2020.

Her past leadership roles include Chair of the Outdoor Council of Australia, President of the Chamber of Women in Business, and Program Manager at the Australian Rural Leadership Foundation. Zoë is also the producer of the Zoë Routh Leadership Podcast.

Zoë is an outdoor adventurist and enjoys telemark skiing, has run 6 marathons, survived cancer, is a one-time belly-dancer, and loves hiking in the high country. She is married to “a gorgeous Aussie and is mother to a few garden-wrecking chooks”.

You can connect with her here:

https://www.zoerouth.com

https://www.facebook.com/zoe.routh

https://twitter.com/zoerouth

https://au.linkedin.com/in/zoerouth

INTERVIEW

In this discussion, you will learn …

  • How to use your podcast to demonstrate your authority and attract your ideal clients
  • How to overcome the impostor syndrome and beat back that little voice in your head
  • Where most people struggle when dealing with “people stuff”
  • The “people stuff” you can use to help your audience
  • Why now is a great time for podcasters
  • How to keep your podcast production efficient and prevent your show from eating your entire week
  • How the advice “they’re not listening and you don’t matter” changed Zoe’s life
  • Where to start attracting your ideal clients

If you would like to get more information about my coaching, head to PodcastTalentCoach.com/coaching.

Let’s turn your information into engaging entertainment.

Podcast

The Podcast Profit Path – PTC265

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Let’s talk about creating your plan to make money with your podcast. What would it mean to you to generate some profit from your podcast?

You could be looking to make this a business and career. You might want your podcast to be your side hustle. Maybe you are just looking to make a few dollars to cover the costs of this crazy hobby.

Whatever the goal, you need a plan. You cannot succeed unless you know what the destination of success looks like and then develop a plan to get there.

There are four steps to creating your plan. And then there is some special sauce that can make it incredibly powerful.

THE AUTHOR

I was on a coaching call with a client the other night. He is an author. Doesn’t that sound impressive? We worked together to refine his plan and get him closer to doing this full-time.

When I tell you he is an author, I actually mean he self-published a book. The book is available on Amazon, and anyone can buy it. It looks a lot like every other book on Amazon, especially when you buy it on Kindle.

It has never been easier and cheaper to self-publish. The book gives him big credibility.

However, the book shouldn’t be the way to profits. It is took difficult to sell enough books to make a living.

That is where we started on his plan.

We talk about this show being a way for you to learn how to transform your information into entertainment so we can turn your podcast into powerful, profitable relationships.

People do business with those they know, like and trust. The content I give you each week is designed to move your listeners along that continuum.

We want your listeners to first become aware of you. Then they decide they like you. Finally, they trust you enough to do business with you.

Those three elements are part of the process to developing a business around your show. Attract an audience. Create a relationship with them. Turn that relationship into a trusting friendship and help them solve their problems.

We fold those steps into your plan to generating money with your show. Without a plan, you could end up anywhere. A plan helps you focus on the destination.

4 STEPS

There are four steps in creating your money plan. First, build your audience. Second, create a relationship with that audience.

Next, build a framework to move your audience from casual observer to consumer of your content to client. Finally, offer to sell them something they want and need in order to solve their problems.

AUDIENCE

The first step in the path is your audience. You need to define your ideal target listener.

We talked about the benefit of creating a target listener in various episodes.

When you are hyper-focused on one, single individual, you can define exactly what they want, need and desire. You can articulate their hopes, dreams and fears. You will know exactly what they need and are willing to pay for.

Focus on a single person makes your content much more relevant. You can frame it from their perspective. Your focus allows you to speak their language in their terms.

When you know everything about your target listener, you will know exactly where to find them. That makes your marketing easier and cheaper.

You won’t need to fish in the ocean. You can look for your ideal fish right in the middle of their school. It will be easy to see where they are all congregating.

When the message is laser focused, the conversion rate is much higher. The message is relevant to a greater share of the audience. Your content means more.

Define who do you help, what do you help them do and why.

My “who” is podcasters.

My “what” is transforming information into entertainment. Making their content more engaging.

My “why” is all about growing a business. It is to help podcasters create powerful, profitable relationships. I want to help them make money by creating engagement with their audience.

RELATIONSHIP

That relationship is the second step in your profit path.

Once you gain attention by knowing exactly whom you are targeting, you then need to begin the relationship. Begin helping her.

How will you attract your target audience other than with your podcast? How will they begin to know things about you?

People get to know you by the things you share. Tell them what you believe and value. This will happen through the stories you tell on your podcast, on social media, in your e-mail and various other ways you connect with your audience.

FRAMEWORK

Now that your audience knows a little about you, they want to see what you have to offer. She wants to know how you can help her achieve her goals.

What could you offer your audience for free to help them solve their problems and overcome their struggles?

Create a lead magnet that you can offer your listener in exchange for her name and e-mail address. This will allow you to begin sharing even more information with her.

Your lead magnet should be short and easy to consume. It should also solve one specific problem.

Examples of great lead magnets are worksheets, checklists, top 10 lists, a list of resources and case a study.

Help her solve a problem that she knows she has. This begins to create goodwill and strengthen your relationship.

PRODUCT OR SERVICE

Now that you have created a relationship with your listener, it is time to offer her even more help. This is a chance to go a little deeper with you.

How can you turn what you have to offer into a product or service?

As you try to create this product or service, look for two things.

Find your lead magnets that are getting the most traction. If they are getting downloaded a lot, this is a sign that your listeners want more of that.

You should also see what your audience is asking. If there are frequent questions, that is another sign. If you are asked the same question three or four times, there is a good chance you could turn that into a product or service.

SPECIAL SAUCE

As you have developing these four steps, there is one thing you can do to make it easier to succeed. The special sauce is focus.

When you focus on one thing, it makes it much easier to accomplish that thing. Focus prevent a bunch of projects that are half way complete.

Start one lead magnet. Promote it for a while to see if it gets any traction. Center your content around that topic. Focus.

Once you have determined whether or not that lead magnet has any potential, you can then start a second.

Offer one product or service until you determine if it a viable product.

Focus will help you reach your goals much faster.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Your Podcast Business Framework – PTC264

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Are you like most podcasters who contact me for help? Are you trying to make money with your podcast?

STRATEGY

When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be able to help most. One of those questions asks about the biggest struggle they are facing.

I recently went through all of the questionnaires looking for commonalities. The struggle mentioned most often had something to do with making money with their podcast.

It reminds me of listening to a presentation by Brendon Burchard. He was describing a session at his Experts Academy. One of the speakers asked the audience how many had a website. He then asked how many wanted to make money with that website. Finally, he asked how many of you have something to sell.

That is typically the problem with podcasts. People want to make money with their podcast, but few have anything to sell.

If you have listened for any length of time, you know I am not a fan of relying on sponsorships or ads to generate revenue. I feel they clutter up your show. People are leaving radio and coming to podcasts to escape the ridiculous number of ads.

THE PROFIT

I cut the cable. If we are watching tv, my family now subscribes to a few streaming services.

The other night, we wanted to watch The Profit. It is the CNBC series where Marcus Lemonis finds struggling businesses to invest in.

We have always watched it on Hulu. Now it seems that the latest episode is on Hulu. The rest of the episodes are now on the NBC streaming service.

I clicked on NBC. It made me go to the website to enter the activation code. When I did that, the site wanted me to link it to my cable subscriber. I skipped that step, since I don’t have a cable subscriber.

NBC then generously gave me 3 credits to use to watch their programs. I figure after these 3 credits, it will be a pay-for-play service like the others. I get it.

While I am watching one of my 3 free episodes of the Profit, I get the same stupid commercial breaks I would get if I was watching the show on free TV.

Why do I have to sit through commercials when I am paying them a fee? I am trying to escape commercials. Needless to say, I won’t be subscribing to NBC after my 3 free credits are gone.

If people are leaving broadcast and coming to podcasting and other on-demand services to escape commercials, why would you want to clutter up your show with them and risk sending them elsewhere?

THE INTERRUPTION

Seth Godin calls it interruption marketing. Companies interrupt whatever the listener or viewer is doing with a marketing message that may or may not be appropriate or pertinent. How many Audible and Blue Apron commercials can you sit through?

The other reason you don’t want to rely on commercials is because it makes your show a commodity. Your 1,000 listeners are the same as 1,000 listeners to any other show.

Ad buyers place their ads using a CPM model. They pay a certain price per 1,000 listeners. In radio, buyers will tell us they want to come in at a particular CPM. Our 1,000 listeners are the same as every other station.

Do you want your podcast treated that way? Are listeners to another show just as passionate and valuable as your listeners? Can you live on $40 per thousand listeners?

In order to make serious money with sponsorships, you need a pretty sizable audience. Most podcasters are not in this stratosphere.

Whether you want to turn your show into your career or simply want to cover the costs, I have a few ideas that can help get you there.

THE PROCESS

Let’s look at the facts. You have a podcast that is free to listeners. How can we take something that is free to consume and convert that into some revenue?

There are many ways to take the attention you are generating and leveraging that attention to make money. The first step is the gain the attention. We talked about building your audience in the episode last week.

You don’t need to have hundreds of thousands of listeners. You simply need to have passionate listeners that want more of what you share. Then, develop a product or service to sell. This way, the more you sell, the more you make. You control the output and the quality of help your listeners receive.

Are you teaching your listeners? Are you providing them with tools and information they can use? Are you interviewing interesting people that share great information that might be stretched into something more?

Perfect. Turn that in to a product or service.

PROFIT IDEA

I was on a coaching call with a podcaster struggling with making money. She has a podcast where she talks about healthy diets and how people can eat better. She loves teaching, talking in front of people and giving presentations.

We talked a lot about the people who reach out to her for advice. Many of these people had similar questions and similar struggles.

After we peeled the onion and discovered a few different layers, we determined she could start small group coaching to generate a few hundred dollars a month.

When people think of coaching, they think of some intricate system to market the program, bill the participants, and conduct the training.

I suggested she send an e-mail to the few hundred people on her list. If she could find 5 people willing to pay her $97 per month for group coaching, she could earn $485 per month.

In the e-mail, she could simply say, “I am starting a small group that I will coach each week providing A, B and C. We will get on a call each week to discuss it, answer questions and help with struggles. We will create some accountability to help you eat healthier and lose weight. Participation will be limited to 5 people and cost $97 per month. If you are interested, reply to this e-mail.”

When the people respond, have them send you $97 via PayPal. Then, set up a private group call on Google Hangouts, Zoom or the free platform of your choice.

At the end of the month, you ask, “Who want to go again?” Sign them up and recruit more with your e-mail list.

You only need 5 people and you’re making money each month. Don’t make it more complicated than it needs to be.

THE FRAMEWORK

That is just one example of using a model called “Give away products, sell services”. She is giving away recipes, spreadsheet tools and other .pdfs. Then, she sells her services.

1. Podcast example: Giveaway lead magnets, sell individual coaching

2. Podcast example: Giveaway podcast info, sell webinars and seminars

I am putting together a new project to help you make money with your podcast. It will include a lot of examples and ideas like this.

Do you have a few hundred people listening to your show? Have you started gathering their e-mail addresses using an e-mail service?

Let’s get started. If you want to make money with your podcast, you must have something to sell. I can help you do that.

THE WORKSHOP

Money doesn’t fall off of the money tree. You need to leverage your audience and give them an opportunity to get even more value from you.

You can watch the free videos. Find them at PodcastTalentCoach.com/MoneyProject. You can learn all about the project there and get started with the free videos.

I can wait to help you make this year the year you start generating some money with your show. But, you need to take the first step. Go watch the videos at PodcastTalentCoach.com/MoneyProject. I’ll see you over there.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Now, understand I cannot guarantee you are going to make a million dollars. I can’t even guarantee you are going to make one dollar.

I don’t know you, your abilities and talents. I don’t know your level of commitment or how much you take action.

So, I cannot promise you that. In fact, it is against the law here in the U.S. for me to guarantee anything like that. Your results will vary.

Let’s turn your information into engaging entertainment.

Podcast

Why Is The Bullseye Worth So Much? – PTC262

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My “why” really hit me last Wednesday night.

SALSA

It was early evening while I was sitting at the kitchen table eating some chips and salsa. Well, it is tomatoes and other ingredients and seasoning that I affectionately call garbage dip and pass off as salsa.

The chips were those little Tostitos that are about as big around as a golf ball. I don’t know why we even buy those. I have to eat them two at a time. Why not just get the bigger chips to start?

I have my laptop open enjoying some snacks when my daughter arrives home. After she sets her stuff down and hangs her coat, she comes over to give me a little sideways hug while she is standing next to me.

Well, I thought she came over for the hug. I quickly realize she is also there to snag some chips and salsa. Maybe the hug was just a bonus.

Emma is getting ready to finish her senior year of high school and head to college. She hasn’t decided the school or the major yet.

She wants to do everything. And usually does it.

MASTERMIND

It is a brief chat before I head down to my office for my mastermind call.

It is during that call with my mastermind partner Jon that things take a turn.

Jon and I spend most of the hour updating each other on our progress over the last week and goals for the upcoming days. We are working on books and courses and coaching. Things are good. Jon always inspires me to do my best work.

Toward the end of our call, I’m telling Jon about a few clients I’m working with and how we are defining the “why” behind what they do.

That’s when Jon asks, “What is your why? Why do you coach these people?”

I told Jon I love coaching. That’s why I coach podcasters. That is why I coach hockey. That’s why I love teaching my kids.

I get inspired when I help people reach their goals.

He says, “Yeah, but why do you run this business? Why do you need a business to coach people?”

It took me a minute. That hug from Emma probably made me better understand it.

MY DAD

This coaching business means I can spend more time with my kids. My parents split up when I was five or six. I was so young that I can’t remember exactly when.

My dad started taking us on the weekends. Over time, that became Sundays. Eventually, we were only getting together when I played hockey.

When I coach, I can coach from anywhere. I can do what I love while being anywhere my kids are. If Emma is performing somewhere, I can be there. If Simon is playing hockey somewhere, I can be there.

And, I can still serve podcasters and do what I love.

By running this business, I can be for my kids what my dad wasn’t able to be for me. That’s my “why”.

It took some chips and salsa along with my accountability partner to put it into words.

This weekend, Emma and I are going to the theater to see a production of Die Hard. Yep, the Bruce Willis movie turned into a stage production. We’ll see how that goes.

Even if the show turns into a melodrama, at least I’ll have a few more hours with my little girl before she conquers the world.

2020

That takes me into 2020. I’m putting the final touches on a really cool project. I’ll be rolling it out in a couple weeks.

The project just needs a little more feedback to ensure I have all the bases covered. I can’t wait for you to see it. Watch your e-mail for more details.

So, what is your why? Go a little deeper. Move beyond the superficial “why” like “I love to coach people.” Find the real meaning of what you do.

German philosopher Frederick Nietzche said, “He who has a ‘why’ can endure any ‘how’.”

What make you energized and excited? What makes you inspired?

How will you know when you arrive at success?

Once you have defined that true why, you can transfer that to what you do.

Your purpose is defined by your talents, values, passions and expertise.

Where do your strengths lie?

What things that come naturally?

YOUR 3 LEGS

In his book “Wisdom Meets Passion”, Dan Miller talks about the three legs of the stool that are necessary for any passion to become a business. He says without any of the three, the stool falls over.

We cannot just hope our passion will produce profits. Your idea needs three components.

What are you deeply passionate about?

What displays your strongest strengths?

Now consider your model for creating income.

It can be boiled down to these three points.

What are you good at?

List the things you love to do.

What does the world need and is willing to paid for?

Where those three come together is your superpower.

What do people ask you about? Take note when people say, “How do you do that and make it look so easy?” That is a big key. People ask me all the time how I speak in front of large groups or on the radio to thousands of people.

YOUR NEXT YEAR

I can’t wait to help you supercharge your next year. Keep an eye on your e-mail for more info on my new project. I would love to have you be part of it. I am building it to allow me to spend as much time as I can with my kids while serving podcasters across the globe. The best of both worlds.

When you are this hyper-focused, you can define exactly who you will target. You will know exactly what they need and are willing to pay for.

Focus makes your marketing much cheaper. There is far less waste.

When you start advertising, you can use a laser rather than a flood light. You can select your exact market rather than the entire marketplace.

It is similar for your sponsors. Spreading the message of a manufacturer of golf clubs in a podcast for golfers is much better than running an ad in the NY Times. The message matches the market perfectly in the podcast. The message in the newspaper is reaching everyone, many of which will never play golf.

When the message is laser focused, the conversion rate is much higher. The cost is lower, because audience is smaller and easier to reach.

When you have defined your “why”, your actions and plan are much more efficient as well. You know exactly what you are doing and why you are doing it. Everything else can be put to the side.

Take time this week and define your “why”. You will be surprised how energized you become.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Incorporate Your Podcast Into Your Business – PTC260

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Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue.

OSCAR’S PODCAST

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled “Deep Listening – Impact Beyond Words“.

OSCAR’S BUSINESS

Oscar Trimboli has 30 years experience in bringing out the best in senior executives and next generation leaders.

Leaders seek Oscar’s help when they feel frustrated with their organizations’ results and their own performance. They’re drowning in information and feel stressed, time poor and swamped by their day-to-day workload.

Past beliefs, assumptions and decisions are no longer serving these leaders. They need a different way to think, a fresh perspective, renewed focus and energy.

Leaders that work with Oscar say they soon learn to think with laser-sharp focus and clarity. They become more self-aware and experience greater personal alignment with who they really are. With that awareness, these leaders gain a clear perspective, deeper understanding and a true grasp of their purpose and legacy.

Clients say Oscar quickly takes them from feeling disoriented and confused, to feeling energized and ready to create their legacy.

THE PODCAST & BUSINESS CONNECTION

As Oscar and I worked together, our challenge was to bring that power and authority to Oscar’s podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

In order to reach Oscar’s goals, he needed to start asking for feedback in order to get feedback. This would help drive engagement.

Oscar also created a Facebook group to begin building community for each level of listening and interact with his audience.

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know him.

PODCAST EVALUATION

In this episode, we review examples of what Oscar is doing today on his show to connect with his potential clients. We look at specific clips of his show where he in incorporating, explaining and promoting his business within his content.

Oscar Trimboli is now the author of 3 books. He also offers the “Deep Listening – Impact Beyond Words” playing cards set that helps improve your skills as a listener.

Over the last 7 years, Oscar has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs to a variety of other leadership roles in financial services, technology, professional services, education and not for profits.

He has been asked to speak to leadership teams and their organizations about the importance of clarity to create change, how to embrace the digital economy and the role values play in the achievement of your purpose.

People who have worked with Oscar have a few things in common. They want to bring alignment to their work and life.

Once they have personal congruence, they very quickly accelerate their business and personal impact. Their energy and passions are now focused and they feel alive rather than distracted and frustrated. As a result, they achieve high impact outcomes aligned to their passions.

His podcast is now focused on the same material. He demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

YOUR BUSINESS

If you would like some guidance refining the focus of your show and creating a plan to build a business around your podcast, grab my free show focus worksheet at www.PodcastTalentCoach.com/focus.

This worksheet will help you gain some focus on your goal and strategy. It will help you start with the end in mind and then work backward into your content.

Download it today and let me know how I can help.

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

From Podcast To Profit – Episode 257

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If you want to create a business around your podcast and generate revenue and profit, you need to have a plan and process. Move your listener from casual interest to buying fan.

You cannot start with making money. Start with you and your superpower. Then, you need to figure you what your audience needs. Where those two intersect is the solution to your business.

There are 4 Steps in the process of moving from podcast to profit.

1. Define your superpower.

Flush out your super power. What do you do better than most? When people seek advice from you, what are they asking? What topic do you love and can you talk about for hours?

2. Shape your content into entertainment.

Begin building your audience. Grow your engagement by adding value and helping.

3. Figure out the business profit proposition.

What does your audience need to solve their problems? Maybe they are looking for a job. They might need to learn what you know. Maybe they need to know how to negotiate.

There are three levels of teaching. Each comes with a different price. What to do, how to do, and do it for you.

“What to do” is typically free. This is usually your podcast and blog content, your lead magnet and free webinars.

“How to do it” is typically the entry product and a reasonable price. This could be a course, book or membership.

The “do it for you” level is typically the highest level. Your offering could either be a full-service offer or one-on-one coaching. This level is individualized.

4. Begin the funnel.

Now that you know your subject and have defined your business, it is time to begin moving your listeners through the funnel.

Attract your audience to your podcast.

Offer them a lead magnet to help them solve one problem quickly. This will start the relationship. Let the lead magnet be the start of the “how to do it” entry level product you have to offer. Many times the lead magnet is one resource from that course.

After they consume the lead magnet, offer your listener an low ticket item. This could be a $7 quick video course. It should be something a little stronger than the lead magnet, but inexpensive with huge value that will be a no-brainer purchase. Sometimes this is one module from your full course.

From the low ticket item, offer bigger help with your full course.

Get a few of your full course customers to purchase your complete “do it for you” level.

It is called a funnel, because fewer people make it to each level of the funnel. Many will consume your free podcast. A percentage of listeners will request your lead magnet. Only a fraction of those lead magnet consumers will buy your low ticket item. A portion of your low ticket buyers will pay for the full course. Just a few of those people will want the “do it for you” level.

Naturally, each time the price increases, the number of prospects that choose to participate decreases. The key is to get as many people in the top of the funnel to increase the number of people at the bottom of the funnel.

Start With Engagement

It all starts with engagement with your listener and building your audience. There is a resource available for you that will help you grow your podcast.

You can download my “75 Ways to Drive Engagement”. Go to PodcastTalentCoach.com/IncreaseDownloads.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

7 Ways To Grow Your Podcast And Business – Episode 256

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GROW YOUR PODCAST

As Thanksgiving approaches in the U.S., Black Friday and Cyber Monday are coming. Along with it come big sales and great deals. It is a great opportunity to grow your show.

But does it really need to be a special day like Black Friday or Cyber Monday in order to grow your business and podcast?

On this episode, you will get 7 ways to build relationships, grow your audience and build your business.

When you are done with the episode and you are ready to take action and build your plan, sign up for your FREE podcast strategy call with me at PodcastTalentCoach.com/coaching.

Thanksgiving in the United States is a day of the year when we pause to give thanks to those treasures in our lives. Whether you are celebrating in America or just working another day somewhere else in the world, I would like to thank you for all you have done for me by simply being part of this community. Thank you.

GROW

This week, I would like to share with you 7 Thanksgiving concepts to drive your podcast and business any day of the year.

1. New Relationships

Take a few minutes today to plant the seeds of new relationships. Reach out to five people you do not know, and thank them for what you have learned from them.

2. Old Relationships

Next, take a few minutes to strengthen the relationships you have already built. Reach out to five people you know, and thank them for enriching your life.

3. What Gets Scheduled Gets Done

Use a day off to plan the next 12 months. Thanksgiving is a great time to look forward.

4. Great Offers

Black Friday and Cyber Monday bring great deals. This is especially true in the online world. It seems everyone has a great deal.

Just as with goals, the calendar shouldn’t dictate your strategy. It doesn’t need to be the day after Thanksgiving in order to make a great offer to your tribe.

5. Fill Your Heart

Take pause and ponder all of the things in your life for which you are thankful. Fill your heart. Be grateful.

6. Walk Away Wednesday

We need to take time away from the “to do” list and devote it to a bit of housekeeping. This is a concept I learned from radio great Mike McVay.

Mike created “Walk Away Wednesday” for radio program directors. It was a day to get away from the radio station and just listen. We would listen to everything to ensure it had a purpose. The goal was to review the radio station from top to bottom.

7. Give

Pretty simple. Help someone. As Zig Ziglar always said, “You can have anything you want as long as you help enough other people get what they want.”

It is true. Giving does something to us. Giving makes us more attractive as a person. Serve people.

THANKS

Take time this week to put a few of these concepts to use with your podcast and business. You never know what good things might come your way in the next year.

Thank you for being part of this community. I truly value the time you give me every week. My hope is that you find value and some useful nugget in the content I provide in each episode.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Go Beyond The Sponsor Ad – Episode 255

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When I talk with podcasters about their goals, many tell me they would like to make money with their podcast. Some tell me they want this to be their only job. Others tell me they would like to earn enough to cover the expenses. When we talk about the “how”, podcasters often tell me they would like to pursue a podcast sponsor for the show.

If you would like my help creating revenue streams with your podcast, you can get my free list of 6 Ways To Make Money With A Free Podcast at PodcastTalentCoach.com/makemoney.

PROBLEMS WITH THE SPONSOR

The commercial on a podcast is the idea that comes to mind most frequently. However, there are a few issues with commercials on your show.

First, many people are turning away from traditional radio and to podcasts to get away from the long commercial breaks. Listeners are tired of interruption marketing that really doesn’t pertain to them and sells products and services that do not interest them.

Another issue with advertising on your show is your limited inventory. How much advertising can you possibly put into a show? There is a ceiling with regard to the revenue you could earn.

Commercials on your show also turns your show into a commodity. Advertising converts your listeners into price. How many listeners do you have? Let’s put that into the formula and figure out the price for your commercials.

You don’t want to be a commodity. You have something special to offer. Don’t let advertising turn your show into something similar to salt or gasoline or cotton balls.

As we have discussed before, sponsorships are a tough sell. Most traditional buyers want to buy podcast ads just like they buy radio ads. They simply are not the same.

With broadcasting, the ads are reaching a broad audience. Therefore, only a small portion of that audience will be interested in the product advertised.

With a podcast, the entire audience has an interest in common. If the product or service advertised is a good fit, it should be of interest to most of the audience. Therefore, you should be able to charge more for those ads than a traditional radio commercial.

STACK THE VALUE

I recently worked with a client on a very successful proposal. He had the opportunity to pitch a large governmental agency on sponsoring his show. His podcast reaches the exact audience they were trying to reach. The fit was ideal. He priced the sponsorship with regard to value and effectiveness rather than cost per listener.

When you approach potential clients, make your sponsorships more than commercials on the show. Sell them a whole package. Go beyond the simple sponsor commercial. Give them something more and make it special.

You can convert your sponsorship into a marketing partnership by adding other features that only you can provide.

  • Add them to your website
  • Include them in your newsletter
  • Showcase them on the show with an interview
  • Share them on social media
  • Create affiliate programs to promote their goods or services

MAKE IT SPECIAL

Make the commercials special. Keep in mind when you do the commercials within the show, make your ads unique and entertaining. Your ads should be just as entertaining and informative as your content.

Sponsorship is just one way to create revenue with your show. There are many others. You can find my list of 6 Ways To Make Money With A Free Podcast at PodcastTalentCoach.com/makemoney.

 

Do you need help with your podcast? Get details here: PodcastTalentCoach.com/coaching. Let’s see what we can do.

Let’s turn your information into engaging entertainment.

Podcast

Podcast Visibility – Episode 249

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Cindy J. Holbrook is “The Visibility Wiz”. She is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to becoming a trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a fun and profitable online business.

VISIBILITY JOURNEY

In her business journey, Cindy transitioned from being a divorce coach to being the visibility wiz. She is now the host of the “Biz Success In 15” podcast. On her show, she features top experts that share HOT 15-minute strategies you can implement in 15 minutes or less to build your business. The show is designed to help you get seen, get known and get clients.

She has been featured on Huffington Post Live, Women’s Speaker Association TV, eHarmony, Prevention Magazine, AOL, MSN, Fox and a guest on numerous online summits, podcasts, and radio shows. Her mission is to guide entrepreneurs to have the confidence and the know-how so that they can succeed.

Today, we talk to Cindy about making the transition from divorce coach to visibility wiz. We discuss how she started over from scratch. She also tells us how she uses her podcast to grow her visibility and drive her business.

VISIBILITY NOTES

There are plenty of nuggets here to help you grow your downloads and engagement. Get ready to take some notes.

Here is a link to Cindy’s podcast.

http://cindyjholbrook.com/biz_success_in_15_podcast/

It was such a great discussion with Cindy J.

Don’t let starting at zero hold you back. Cindy had a huge list and business, but wanted to follow her passion. That required starting over.

She used what she learned building her first business to help others grow their visibility. Find ways to use her journey to inspire and build your podcast.

VISIBILITY CHECKLIST

Get her visibility checklist to help you along. Download it at www.VisibilityChecklist.com.

In the checklist, you will …

  • get a 7 step checklist to radically up-level your visibility online
  • find your fastest path to be known as a trusted and in-demand expert
  • receive help to identify your ideal clients, where to find them and what language to use
  • discover how to make real connections with your ideal clients

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Overcome Frustration and Overwhelm – Episode 245

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Have you ever hit that wall when nothing seems to go your way? Overwhelm and frustration attack the best of us. Here are five ways to battle it.

Things slowed down for me over the summer. I had been cranking out the content. My clients had been making progress.

Suddenly, I just felt like I was in a rut.

After a spring that brought some of my best months yet, I hit that wall. My strategy calls were lighter than normal over the summer. My joy started feeling like work. The voice in my head got a little louder.

Those were some long weeks.

It had been a while since I had a call with my mastermind group. Summer had made the scheduling a little difficult.

I finally got on a call with the team. When I laid out the frustration for them, the group really helped me find my passion again.

We revisited the work I had done over the years. We talked about the success I have had. This was just a bump.

When I had the dream reignited by my mastermind team, I scheduled a call with my coach. I described the scenario for him.

By the end of the call, we had an action plan in place to get things rolling again. We figured out the next logical steps to take to help me make some progress.

I was back up and running.

By looking back over that journey, I realized there are five things you can do to battle the overwhelm and frustration.

BALANCE

Find balance in your life. When you spend all of your time on one thing, boredom and burnout will set in.

Keep your mind inspired by balancing all areas of your life. This includes money, health, relationships, faith, social, career and personal development.

Avoid burnout.

SPREAD IT OUT

When you try to do all of the work at one time or in one setting, overwhelm sets in. There are too many things to accomplish and not enough time.

Spread the work across the week. Get a little done each day to avoid drowning in the tide of tasks. Reach benchmarks. Making progress each day will help you see the light at the end of the tunnel.

VARIETY

We sometimes experience frustration when we try to do the same thing over and over expecting a different result. It is often used as the definition of insanity.

Try a different approach to maintain variety in your work. There are multiple ways to reach the same goal. Get creative. Variety is a great antidote for frustration.

BABY STEPS

When you feel overwhelmed, break the task into little parts. Find the little wins.

By accomplishing little things along the way, you’ll get inspired by the victories.

Set smaller goals that you can measure. When you reach each goal, cross it off and celebrate the win.

GET INSPIRED

Fight the frustration with some inspiration. Get around people who can inspire you. Find those who can help you remember your superpower and victories of the past.

You can do this by attending gatherings. Join a mastermind. Recruit an accountability partner. Hire a coach like I did.

Sometimes using more than one can be a bigger help. I use all four to help keep me inspired. I find when I neglect these areas, the frustration and overwhelm returns. Others who care about me help me get back on track.

 

Do you need help with your podcast? Take advantage of my free podcast strategy session. Find details at www.PodcastTalentCoach.com/coaching.

 

Let’s turn your information into engaging entertainment.

Podcast

Turn Podcast Listeners Into Customers – Episode 241

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I was hopping around on Facebook this weekend checking out a lot of podcast Facebook groups. The questions keeps coming up. “How can I make money with my podcast?” Regardless of the vehicle you use to generate revenue with your show, you will make no money unless you get your listeners to take action.

There are many ways to make money with your podcast. You could sell sponsorships and advertising. Joint ventures are a possibility. Affiliate programs are an option. However, each of these ideas usually work only if you have a audience of a decent size.

If your audience is small, you could create courses or a membership program. You could sell coaching and consulting. If your platform is speaking, you would write a book and use the podcast to promote both.

I have a free resource that can help you with your ideas. It is called, “6 Ways To Make Money With a Free Podcast”. Get it at PodcastTalentCoach.com/MakingMoney.

ACTION

Making money with your podcast is a great idea. However, it won’t happen unless you get your listeners to take action.

“Join my membership.” “Sign up for Audible through my affiliate link.” “Download my free resource.”

None of it happens until your listeners move and do something.

Getting your listeners to take action begins with solid show prep. Before you do anything with your content, you need to define a goal for your show. What do you want your listeners to do after they are done listening to the episode?

Your call-to-action could ask your listeners to buy your product. It could encourage them to visit your website or the website of your guest. Maybe you ask your audience to just provide feedback on the show.

What is the strategy? In the long run of this relationship we are creating with the listener, what is the ultimate goal?

Let’s say you have a one-on-one coaching program. You would like to get listeners into that program. What is the step right before that program?

Maybe you have a group coaching program that feeds your one-on-one program. What is the step right before that?

Your $19 short course on your superpower might be the step just before the group coaching. How do you get people aware of and interested in that course?

The free download on your website might describe how your superpower can transform the lives of your listener and why they need to do it now. The free download helps them take the first step in that transformation.

Now, you need to get people to download the free resource. How do you do that? You create a great call-to-action on your podcast.

SHOW PREP

Now that you know what you want your listener to do after this episode, you can begin to create the content.

What are the interesting topics you want to address on this particular episode? Maybe you are interviewing an expert in the area of your superpower. He is going to describe to people why the superpower is so important and how he used it in his life.

Next, determine what you hope to accomplish on the episode. With this guest, we hope to get our listeners excited about the transformation. We want to get them to the point where they have to have the free resource now.

How will you treat each specific topic you hope to address? What will you do with the content? In addition to your interview, you might be answer listener questions, doing a demonstration of some sort, playing some example audio, presenting data and case studies or giving an example of your programs.

Take all of this content and create an outline for the flow of the show topics. This is important for the show introduction. Your intro should tell listeners exactly what they are going to get from the episode.

What supporting information will you need for the show? Organize and highlight for easy access during the show.

Make sure your call-to-action is clear. I suggest you put it at the open and close of each episode. Not all of your listeners will make it to the end. You don’t want them to miss it.

There are a few things to keep in mind with your call-to-action. First, ask your listeners to do one thing.

Make your call-to-action easy for them.

Be clear with the call-to-action. Tell them exactly what to do.

I have a new coaching program that will help you begin making money with your podcast.

POWERFUL, PROFITABLE PODCASTING

12-WEEK COACHING PROGRAM

Each week, you will get a module of videos to help you build your podcast business.

Once a week, you also get access to a workshop where I teach some of the nuance of building your podcast business and I answer any of your questions regarding the modules.

To make sure you are making progress specifically for your business, you and I have a one-on-one coaching call once a month.

 

The 12 modules include …

1. YOUR MONEY BASE

The show focus and foundation for your business

2. ATTRACTING YOUR IDEAL CUSTOMER

The more you know about your listener, the better you will be able to communicate.

3. THE PODCAST AND PROFIT CONNECTION

Each episode must have a goal in mind that builds your authority and moves your listeners closer to becoming clients.

4. GET YOUR LISTENERS TO TAKE ACTION

Defining a goal for your show

5. THE POWER OF STORY

Use storytelling to engage your audience

6. GROW YOUR AUDIENCE

How to use interviews to grow your audience

7. MONEY MAKING IDEAS

Using your podcast to build a business

8. CONTINUOUS IMPROVEMENT AND GROWTH

Review your show with a purpose

9. GROW YOUR NETWORK

Creating engagement and building relationships

10. ATTRACT MORE POTENTIAL CLIENTS

Building ideal lead magnets

11. SHOW ME THE MONEY

Tying it all together

12. THE LONGEVITY PROCESS

Podfade prevention

 

Are you ready to connect your podcast to a business and start making money? Let’s see if this program is right for you.

Take advantage of my free podcast strategy call. We can develop a strategy for your podcast to build your structure and reach your goals.

The strategy call is free. There are no strings attached. It isn’t a sales pitch in disguise. I just help you get clear. At the end of the call, if you feel like Powerful, Profitable Podcasting coaching program is right for you, we can talk about it. That is up to you.

 

Visit PodcastTalentCoach.com/coaching. Let’s get you started today.

Let’s turn your information into engaging entertainment.

Podcast

Why Your Podcast Promotion Does Not Work

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Have you ever struggled balancing content creation and podcast promotion? We all want to grow our audience. How do we increase those downloads? Focus.

I was working with a client the other day. He spends a lot of his time during the week creating his podcast and working with clients. However, his goal is to grow his show.

When you’re creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do.

When you don’t have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue.

There needs to be time when you work “on” your business.

Michael Gerber’s “The E-Myth Revisited” lays this out perfectly.

First, determine the activities that actually drive downloads. This could include online activity in social media, marketing to your list or other activities that get you noticed.

Then, determine the actions that drive your business. Who are your ideal clients? What type of clients make up the top 20% that drive 80% of your business? It is the Pareto Principle. Figure out how to reach those people.

Now that you know the activities that attract listeners, and you know the activities that grow your business, find a day you can dedicate to those activities.

Dedicate time for driving business.

Define the time. Then fill it. You can’t budget your money until you know how much money is there. It is the same with your time. You cannot budget your time until you know how much time you have to work with.

 

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

 

Let’s turn your information into engaging entertainment.

Podcast

How We Got $2k Per Episode By Adding Value

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In the last few free strategy callsI’ve had with podcasters, we have been talking about money and generating revenue with your podcast. I had a call just the other night. She wanted to figure out how to sell sponsorships for her show.

One of my clients wanted to get his show on the radio. He wanted to work together to figure out how he could make it a profitable endeavor.

If you would like my help creating revenue streams with your podcast, you can get my free list of 6 Ways To Make Money With A Free Podcast at PodcastTalentCoach.com/makemoney.

As we have discussed before, sponsorships are a tough sell. Most traditional buyers want to buy podcast ads just like they buy radio ads. They simply are not the same.

With broadcasting, the ads are reaching a broad audience. Therefore, only a small portion of that audience will be interested in the product advertised.

With a podcast, the entire audience has an interest in common. If the product or service advertised is a good fit, it should be of interest to most of the audience. Therefore, you should be able to charge more for those ads.

I recently worked with a client on a very successful proposal. He had the opportunity to pitch a large governmental agency on sponsoring his show. His podcast reaches the exact audience they were trying to reach. The fit was ideal.

His podcast is getting about 1,000 downloads per episode. How much would it cost to do a direct mail campaign or broadcast advertising campaign to reach 1,000 interested, qualified buyers with a message?

If we estimate 1 out of every 4 people that receive a direct mail piece is actually interested in the message, we would need to send the piece to 4,000 people to find 1,000 interested people.

When it comes to direct mail, you need to add in all of the costs. Those would include design costs, marketing copy costs, the cost to buy the mailing list, the cost to print the mailer, and the money to actually send it out.

According to Media Space Solutions, total costs range anywhere from 30 cents for the do-it-yourself type to $10 per person for the professional job.

So, let’s say you have the ability to do a bit by yourself. You can do the copy and design, but hire out the printing, buy the list and pay for the mailing. We’ll say your direct mail piece is $2 per piece landed. That would be $8,000 per mailing to reach the 4,000 people if we are figuring it takes 4,000 direct mailers to be as effective as 1,000 rabid podcast fans.

To reach those 4,000 people on a weekly basis at $8,000 a pop, you would be spending $416,000 per year.

My client and I discussed laying out this scenario for the agency. First, discuss with them the marketing costs they would possibly already be spending. Then, educate them on the rich value of the podcast audience.

Now that we have them envisioning the cost it would take to reach that audience weekly, we then tell them we can help them achieve that reach for a fraction of the price. We decided on $100,000. Less than 25% of the direct mail costs.

Then, we stacked up the bonuses. He offered to include them in the radio show, in the newsletter, on the website and in social media posts at no extra charge.

He sold the value and the ability to measure the downloads of the podcast.

The prospects were very interested and plan to budget the expense for next year.

This is what he e-mailed me after the meeting …

“Erik – Here is why you are worth $150 an hour….(I think you are worth more). I started off with the question – So is it important to be branded to a growing audience of highly engaged listeners? They said absolutely – I reinforced this with the NPR 75% retain sponsor information from listening to a podcast. While I didn’t get the big fish at the conference yet and let me emphasize yet- I happened to be in a target-rich environment and kept digging with those other pots of money from the same organization and I sold sponsorship for 12 episodes at 2k each to grant managers lower in the food chain. And still going after the 100k in upcoming cycle. Our discussion was extremely helpful.”

That is one way to make money from a podcast. It is all in the framing of your value.

When you approach potential clients, make your sponsorships more than commercials on the show. Sell them a whole package. Give them something more and make it special.

  • Add them to your website
  • Include them in your newsletter
  • Showcase them on the show with an interview
  • Share them on social media
  • Create affiliate programs

Keep in mind when you do the commercials within the show, make your ads unique and entertaining. Your ads should be just as entertaining and informative as your content.

This is just one way to create revenue with your show. There are many others. You can find my list of 6 Ways To Make Money With A Free Podcast at PodcastTalentCoach.com/makemoney.

Do you need help with your podcast? Let me help you develop a plan. I can help you find ways to build a business around your podcast just like I did here. Get a free strategy session with me under the coaching section online at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

The Problem With Podcast Pricing – Episode 221

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If “how do I get more downloads and engagement” is the question I am asked most often, “how do I make money with my show” is a very close second.

When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be able to help most. One question I ask is about the biggest struggle they are facing.

Some podcasters jump right to sponsorships. “How do I attract sponsors for my show?”

You need to understand that sponsorships and ads within your show will most likely NOT be your answer.

Let’s look at the facts.

According to the Interactive Advertising Bureau, $257 million was spent on podcast advertising in 2017. This is up 116% from the $119 million spent in 2016.

Now, you are probably thinking, “Erik, I can surely get a share of that $257 million!”

In order to make serious money with sponsorships, you need a pretty sizable audience. Most podcasters simply are not in this stratosphere.

According to the same IAB study, Cost Per Thousand (CPM) is the dominant pricing model. 85% of those surveyed reported using this model. CPM defines the price of ads at a rate per one thousand listeners to an episode. This means a podcaster could charge $18 (or $25 depending on the ad) for every thousand listeners to an episode.

In a study by Entrepreneur.com, CPM for a 15-second pre-roll ad (beginning of the show) was $18 and CPM for a 60-second mid-roll ad (middle of the show) was $25.

If the CPM is $25, and you have 2,000 downloads per episode, you can charge $50 for each commercial ($25 x 2 “thousands”). If you include 4 advertisers per show, you are generating $200 per show. At 52 shows per year, you are earning $10,400 per year.

Now, $10k isn’t bad money. However, there are 3 problems with this strategy.

First, it takes a lot of work to land 4 clients to sponsor your show for the year.

Next, it clutters your podcast with a bunch of ads that your listeners probably don’t enjoy.

Finally, this also assumes you have 2,000 downloads per episode, which is roughly 10 times the median number reported by Libsyn.

There must be a better way to generate revenue with your podcast.

I was on a coaching call with Shane the other day. He is launching his third podcast and would like to make money with this one.

Shane intends to sell sponsors into his podcast and newsletter as the primary source of income. The difference between Shane’s model and the CPM model is his understanding of his audience.

When I explained the issues with the CPM model and sponsorships, Shane said, “Yeah, but I don’t accept the CPM model. I find great sponsors that want to reach my specific audience and charge them a price equal to the value.”

You see, the CPM model is adapted from radio. That medium reaches a broad audience. Hence the name broadcasting.

When a business advertises on radio, there is only a fraction of the audience that is ever interested in their product or service. Therefore, the value is determined by the return on investment.

With podcasting, you are reaching a niche audience with your show. Your listeners should have something in common. Therefore, they should be much more valuable than the broadcast audience, because most of them will be interested in the product or service you are advertising if you select the right sponsor.

Let’s say you host a podcast about weight loss. All of your listeners should have an interest in losing weight. I don’t know many skinny people who love a weight loss podcast.

If a business that sells green smoothie mix or a healthy food subscription is looking for marketing opportunities, your show would be a great vehicle. That business could reach a much more focused audience by being on your show rather than broadcasting. Only a portion of the radio audience would be interested in weight loss products.

If your audience is much stronger, and the business gets a better return on their investment, you should be able to charge more.

Your other choice is to create products or services of your own. We talked about ways to generate revenue with your podcast in “Episode 199 – Can You Make Money With Your Podcast“. You can download 6 ways to make money with your podcast here:

[DOWNLOAD: 6 WAYS TO MAKE MONEY WITH A FREE PODCAST]

Do you need help with your podcast? You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

Real Podcast Business Results With James & Amy Hebdon – Episode 216

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Real Podcast Business Results With James & Amy Hebdon – Episode 216

Coaching
James and Amy Hebdon of Paid Search Magic

Have you ever dreamed of turning your podcast into a business? It sounds so easy when the gurus talk about it. They all say, “Build an audience and sell them something.” The “what” is easy. It is the “how” that gets a bit more difficult when creating a podcast business.

A mentor can help you get where you want to go.

Can I share the story of Amy and James Hebdon with you?

 

THE PAID SEARCH MAGIC PODCAST

The Hebdons are a married couple who host the Paid Search Magic Podcastand publish articles to help businesses grow in every aspect of pay-per-click. Their podcast has been helpful with building their authority in their space.

Amy and James run a boutique agency called Paid Search Magic. They offer services for profitable businesses to improve their pay-per-click performance. The agency also helps digital marketers and startups get the training and support they need to take paid search to the next level. The couple manage paid search for clients and teach people to do paid search for clients through their coaching.

You see coaches everywhere. Life coaches. Career coaches. Sport coaches. Birthing coaches. Speaker coaches. Executive coaches. It seems coaching is a big part of the world today. Why is that?

Coachingis so prevalent in our society, because coaching works. Coaching gets results. Communication is improved through coaching. Most importantly, coaching works, because the goals of your coach are your goals. Coaching helps you face difficult truths, learn how to make powerful change and maximize your potential.

The best speakers, the best executives and the best athletes all have coaches. Coaching helps the best become the best and stay at the top. Coaching is a powerful, secret weapon of those at the top of their game.

Not only are Amy and James Hebdon coaches, they also use coaches in their business. They have been using me as the coach for their podcast.

 

BUILDING AUTHORITY

Through our work together, we have really been able to define who their target listener is. This has allowed Amy and James to speak directly to those people. This helps build their authority.

The Hebdons want to grow the podcast and use it to get more coaching clients. Therefore, building authority and credibility to let people get to know, like and trust them was our focus.

When they began the podcast, Amy was doing a solo show. After the show took a break and then relaunched, James joined. The couple realized they didn’t know how to really create a podcast. There was a lot of conflict between the two with regard to content, direction and process. They needed to figure out how to work cohesively with multiple viewpoints.

There was a bit of fear when Amy originally launched the show. There was so much to learn. Where should she start. She worked to figure it out along the way. Unfortunately, that meant inconsistency. She would post daily at times and every other week at other times. After two years, they only had 33 episodes published. The couple needed to streamline their process.

The material being taught on the show by Amy and James is very hard to learn without a visual component. They needed to find a way to make the content more accessible.

As James says, “We didn’t know what we didn’t know.”

Do you ever find yourself in that position? Have you ever found yourself asking, “Where do I even start?”

That is what I mean about all of the good intentions by the gurus. Telling your what to do is easy. Telling you how to do it is more difficult.

 

THE INTERVIEW

I sat down with Amy and James to discuss their podcast and what they have learned over the past few months as we have been working together.

If you would like to get a free podcast strategy session to determine your next steps toward your “what to do”, head to PodcastTalentCoach.com/coaching.

Enjoy the interview with James & Amy Hebdon from the Paid Search Magic Podcast.

 

Do you need help with your podcast business? You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

The Top 3 Episodes of 2018 – Episode 213

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The Top 3 Episodes of 2018 – Episode 213

Most popular episodes
The 3 most downloaded episodes of 2018

As we bring 2018 to a close, let’s look back over the year at the 3 Podcast Talent Coach top episodes that received the most downloads this year.

 

#3 – INTERVIEW QUESTIONS

The number 3 episode of 2018 was based on my list of 17 of the Most Powerful Interview Questions Ever. This episode showed you how to use these quesstions to create unique content and make your podcast stand out from the crowd.

 

Episode 189 – 7 Of The Most Powerful Interview Questions Ever

How do you make your podcast unique when every interview asks the same questions and sounds the same? Use storytelling.

Storytelling can transform your podcast.

People do business with those they know, like and trust. Stories let people get to know you through the things you reveal in your stories. Listeners learn what you like, value and believe. Your stories help develop that likability and trust.

Stories help you connect, motivate and inspire.

They do the same for your guests. If you would like to get unique answers from your guests and create powerful podcast interviews, download my 17 Ultimate Podcast Interview questions. They are free for you at PodcastTalentCoach.com.

There are a few questions you should avoid.

“Tell me a little bit about yourself.” This questions is a time waster. It also tells the audience and your guest you didn’t do your homework. You should know your guest and provide the important background information necessary for this episode.

“Did you enjoy (blank)?” Yes/no questions receive yes/no answers. Find ways to turn yes/no questions into open-ended questions.

“Was it A or B?” Questions that require one word answers do the same as yes/no questions. There is nowhere for the guest to go with the answer.

Here are 7 of the Most Powerful Interview Questions ever from that list. Use these to generate fantastic stories.

 

This process was developed over my 30 years of radio. It also complimented my free download of my 17 of the Most Powerful Interview Questions Ever. They are free for you at PodcastTalentCoach.com.

Whether you are brand new to podcasting or have been creating podcast interviews for years, this worksheet will help you develop more powerful podcast interviews.

You will learn how to create amazing content using powerful podcast interviews.

This isn’t just theory. I have been in radio for 30 years and teaching broadcasters and podcasters for over 20 years. I have interviewed some of the biggest artists in music, including Lady Gaga, Blake Shelton, Natalie Merchant, Sarah McLachlan, Eric Church, Mariah Carey, the Samples, Big & Rich, Jason Aldean, Carrie Underwood, Dave Mustane of Megadeth, Nelly and others.

Stations I have programmed have dominated the market. My own show has been top of the ratings for years straight. Podcasters I have coached have used my training to drive their shows to new heights.

Grab the list of questions a get rolling this week.

 

#2 – BEHIND THE SCENES

The second most downloaded episode this year was Behind The Scenes Of A Podcast Coaching Session – Episode 204.

Dave Jackson and I do a show together called The Podcast Review Show. We invite podcasters on the show to have their content reviewed. It is getting two podcast coaches for less than the price of one. We do this in order to create great content and help a ton of podcasters.

I also coach podcasters one-on-one. In 2019, my goal is to help 1,000 podcasters. This will happen through coaching, speaking and interviews.

Tony Muckleroy of the Jeep Talk Show podcastwas a guest on the Podcast Review Show with Dave and me. Then, Tony worked with me to coach him on his show. He used that coaching session as an episode of Jeep Talk Show. I also used the coaching session for episode 204. It came in at number two in 2018.

 

Behind The Scenes Of A Podcast Coaching Session – Episode 204

A few months back, Dave Jackson and I reviewed the Jeep Talk Showon the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review. Today, I want to take you behind the scenes of that coaching session to show you how things work. It is my hope there are a few things in this session that might help you improve your show.

Tony hosts the Jeep Talk Show with his two co-hosts Josh and Tammy. They started the podcast about 8 years ago.

The primary reason Tony reached out for coaching is audience growth. Their show has plateaued around 1,700 downloads a month. Tony is hoping to discover how they might increase their audience and grow the show.

During our coaching session, Tony and I discuss the points Dave Jackson and I made on the Podcast Review Show, the progress the hosts have made toward those points and where they might go from here.

Jeep Talk Show has some passionate followers. The team posted our coaching session as an episode of their podcast. It is Tony’s hope that sharing the session with his audience might get listeners to provide the show with additional feedback.

This episode features the coaching session with Tony and his show.

If you would like details on a free strategy session with me just like this one, get the details at PodcastTalentCoach.com/coaching. I’d love to help you.

 

I want to help 1,000 podcasters in 2019. Will you be one of them? Let’s create a strategy and plan for you in 2019. Take me up on your FREE podcast strategy session. Get the details at PodcastTalentCoach.com/coaching.

 

#1 – MONEY MAKING TOOLS

The episode with the most downloads covers my money making tools. This is really no surprise to me. “How to make money” is what most podcasters come to me seeking.

This episode was created to show you what tools I use to create my podcast and business. The info is still all good. However, the affiliate links are dead due to issues with Amazon. You can still find the tools. It will just take a bit of searching. I still use all of it.

 

My Tools To Make Money With My Podcast – Episode 184

(These tools can be found on the resource page atPodcastTalentCoach.com. Most links on that page are affiliate links. I may receive a variable commission for any purchase made using those links.)

How do I make money with my podcast? I get asked this quite a bit. Many podcasters want to make money to at least pay for the expense of podcasting.

I thought you could get some great help if we reviewed the tools I use with my podcasting and in my business. This includes the tools I use to create my podcast, website and newsletter. We will also review the resources I use to learn, create products and generate revenue.

This list includes affiliate links. Please understand I would never recommend anything I didn’t already use and love. I have been using most of these resources for years. That is why I feel confident recommending them to you. You can find affiliate links to and discounts for most of these in the resource section online at PodcastTalentCoach.com.

I want to give you a quick overview of my gear. Then, we will get into making money with your show.

If you would like some great, FREE tools to get your revenue started, I have an amazing, FREE online training course for you online at PodcastTalentCoach.com. Plus, you get two of my best two of my best resource guides, “16 ways to make money with a free podcast” and “75 ways to drive engagement with your podcast“. Get them now online at PodcastTalentCoach.com.

 

If you have any questions about any of the tools in this episode, shoot me an e-mail. I’ll help you through it.

Before you seek to make money, you need a strategy. You need a plan. You need to build an audience. Then, you can leverage the attention.

 

Again, I want to help 1,000 podcasters in 2019. Let’s create a strategy and plan for you in 2019. Take me up on your FREE podcast strategy session. Get the details at PodcastTalentCoach.com/coaching.

 

Thanks for the great support in 2018. I’m looking forward to helping you even more in 2019 by transforming your information into entertainment. It is the beginning of turning your podcast into powerful, profitable relationships.

Catch up with these 3 episodes. These are the 3 top episodes with the most downloads of 2018.

Next week, we are digging in with one of my coaching clients to see how he landed on Apple’s list of Best Podcasts of 2018.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

How You Can Make Money With A Podcast That Is Free – Episode 167

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How You Can Make Money With A Podcast That Is Free – Episode 167

8 business models to make money with a podcast
Copyright: nexusplexus / 123RF Stock Photo

One of the most popular and controversial questions in our industry is, “How do I make money with a podcast?”

The question is popular, because many podcasters hope to monetize their content. That desire ranges from simply covering the costs associated with producing the show to making more than an average annual salary each month.

Earning money with an online business is a desire of many budding entrepreneurs. Podcasting is a great way to begin sharing your message.

The controversy arises between those who want to make money and those who see it as a hobby where profit is unnecessary. The fans of the hobbiest approach often wonder why people think it is so important to make money with your show.

Making money isn’t necessary. It also isn’t evil.

Both sides of the debate can be correct. It is all about your point of view.

 

THE POWER OF “FREE”

Today, we are taking the monetization route.

Much of the information I want to share with you on this episode is derived from a great book called “Free: The Future of a Radical Price” by Chris Anderson.

 

If you would like to purchase the book, I would truly appreciate it if you would find it through this affiliate link. It is a great read.

 

 

You have worked hard to develop some great content. The show is beginning to attract an audience. How can we turn this great podcast into a business?

First, let’s make one thing clear. As you develop your podcast, understand that it is difficult to have the show itself be your sole source of revenue. Sponsorships and donations can only take you so far. Your inventory and sources will be limited.

Making your podcast your lone revenue source is possible. However, it is limited to the biggest of the big podcasts. Most podcasters needs another revenue stream.

How do we create other streams of income using our podcast?

 

STREAMS OF INCOME

 

We need to be creative. Once we start creating some unique ideas, you will see many others begin to open for you.

In this episode, we are going to devise various opportunities to generate revenue using your free podcast. Each of these ideas uses a different approach. You can tailor each approach to your niche and passion.

The foundation of the book “Free: The Future of a Radical Price” centers on using a free product or service to create demand for a paid product or service. The concept is similar to the lead magnets you see quite often in online business.

You are producing a podcast that is free for your listeners. How can we use that free product to create demand for a paid product or service?

We are not going to cover all of the ideas in Anderson’s book. There are 50 different business models. We will only review part of one section. You can find all of the ideas in the book using the link.

 

 

Section one is called “Free 1: Direct Cross-Subsidies – Any product that entices you to pay for something else.”

This secion will give us a few business models to discuss. These should give you a few ideas to get your creative juices flowing.

 

BUSINESS MODELS

 

1. Give away services, sell products

Book example: Apple Store Genius Bar tech support

Podcast example: Your podcast explains how to set up and use products and then sells those products online

Podcast example: Your podcast provides content and information, sell books, CDs and DVDs about that information

 

2. Give away products, sell services

Book example: Free gifts when you open a bank account

Podcast example: Giveaway e-books, sell individual coaching

Podcast example: Giveaway podcast info, sell webinars and seminars

 

3. Give away software, sell hardware

Book example: IBM and HP Linux offerings.

Podcast example: Podcast explains how to use the software and provides free downloads, sell hardware to use that software

Podcast example: Podcast explains how to plant a garden/get a better shave/paint, sell the supplies

 

4. Free with purchase

Book example: The loss leaders you see at many retails stores.

Podcast example: Free podcast, bonus audio subscription with purchase

Podcast example: Partial inteview in podcast, collection of interviews free with purchase of book/course

 

5. Buy one, get one free

Book example: The supermarket specials

Podcast example: Free podcast on a related subject with purchase of subscription to site

Podcast example: Two tickets/courses/memberships for the price of one (it’s all info)

 

6. Free gift inside

Book example: Cereal boxes

Podcast example: Podcast directs listeners to free download each episode, which puts listener on a mailing list that can be monetized over time

Podcast example: Podcast listeners use code to access bonus information inside of a membership site

 

7. Free samples

Book example: Everything from gift boxes for new mothers to supermarket samples

Podcast example: Podcast is a portion of a larger recording for sale

Podcast example: Giveaway a free chapter of the book with code word/url included in the podcast

 

8. Free trials

Book example: Magazine subscriptions

Podcast example: Podcast is a smaller portion of a membership or course

Podcast example: Podcast highlights the “what” and directs listeners to the “how” on the website or inside of a product

 

Those are 8 of the ideas in this first section. You can actually get 16 ideas in the direct cross-subsidies section alone. There are 50 business models built on free in the appendix of the book. It is well worth the time.

 

Free 2: Three-party markets – A third party pays to participate in a market created by a free exchange between the first two parties

Free 3: Freemium – Anything that is matched with a Premium Paid Version

Free 4: Non-monetary markets – like Wikipedia and Freecycle.

 

Find my affiliate link to the book here:

 

 

I would love to know how you are using the power of free to drive your business. E-mail me any time at Coach@PodcastTalentCoach.com.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

 

Let’s turn your information into engaging entertainment.

Other items mentioned in this episode:

Podcast Talent Coach Coaching

Podcast Talent Coach Survey

Podcast

Steps To Create New Podcast Relationships – Episode 160

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Steps To Create New Podcast Relationships And Grow Your Audience – Episode 160

Create new podcast connections and relationships
Copyright: madpixblue / 123RF Stock Photo

In the recent weeks, I have really found a new energy. My productivity has increased in both my podcast and business. I believe this is all due to new relationships I have created in the mastermind I recently joined.

The mastermind was formed through connections I made as a member of Internet Business Mastery. (Find my affiliate link HERE.)

These three guys are in online business, but completely different niches than me. They hold me accountable and push me to succeed. It has been a great experience.

Over the next few episodes, we will dive deep into the process of creating new relationships.

This week, I want to help you develop new relationships. Though I have found the experience very helpful, your new connections do not need to include a mastermind.

In the next episode, we will discuss making connections at events.

The third episode of the series will involve masterminds and a list of listeners’ favorite podcasting events.

 

If you are interested in getting connected to like-minded people in a mastermind, e-mail me. I’ll try to connect as many as I can.
Coach@PodcastTalentCoach.com

NEW RELATIONSHIPS

Let’s talk about the five steps to create new relationships.

1. Find New Relationships

  • Get involved with Facebook groups by answering questions
  • Join podcast memberships, like Podcasters Society (of which I am a mentor) and School of Podcasting (led by Dave Jackson, with whom I occasionally partner)
  • Network at conferences
  • Ask your interview guests
  • E-mail hosts of complimentary podcasts that are not in the Top 10 or “On Fire”
  • Invite your listeners to chat and ask them
  • Interact on blog posts
  • Form a mastermind with people from other industries, both in person and online
  • Ask your vendors or suppliers
  • Connect with your customers

2. Make Contact

Introduce yourself with “I help _(niche)_ do _(talent)_ so that _(benefit)_.”
Send an e-mail with, “I find your business/podcast/product interesting. I would like to learn more about it and see if there are ways we might help each other. Would you have 30 minutes for a phone call?”

3. Find Ways To Help Each Other

Use the abundance mentality. There isn’t one pie that needs to be divided between everyone. There is a flame that can be shared an unlimited number of times. That is the power of an idea.

4. Stay In Contact And Give

  • If it isn’t on your calendar, it will not happen
  • Find reasons to make contact with your new friend, and schedule that contact
  • Share useful articles
  • Share affiliate opportunities
  • Wish them happy birthday
  • Ask if they are attending conferences you are attending
  • Interact in their groups – Everyone is looking for engagement

5. Create mastermind groups

  • When you find the right 3 or 4 people, create a mastermind group
  • Find people with different backgrounds and perspectives
  • Give the group structure
  • Shape it in a way that will help everyone
  • Check out Dan Miller’s mastermind course HERE.

Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.

Podcast

6 People Who Can Help You With Your Podcast – Episode 152

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6 People Who Can Help You With Your Podcast – Episode 152

Copyright: trueffelpix / 123RF Stock Photo

Surround yourself with the best people and success can be had.

Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right people. As I ventured into podcasting, I quickly found the people that could mentor me and help me move forward toward my goals.

Today, I want to share with you a few people I think might be able to help you on your podcasting journey. Some I know personally and work with closely. Some have mentored me from afar through their work and resources.

Whichever method you choose to use, find the people that can help you get to your goals quicker and achieve more than you ever thought possible.

Here are 6 people who can provide help with your podcast and business. [Some are affiliate links of people who I use and endorse.]

School of Podcasting – Dave Jackson

The first person I want to introduce you to is Dave Jackson at School of Podcasting. If you have listened to my podcast for any length of time, you have heard me mention Dave. He has been my mentor, helping me learn the technical side of podcasting.

Dave’s coaching and tutorials have helped me more than anyone I have encountered.

My podcast actually started out as a blog. Back in early 2012, I was writing about the art of podcasting while learning the technical side and preparing to launch my show. Less than four months into it, my writings were being published on the New Media Expo site.

Shortly after I began writing for New Media Expo, Dave saw my stuff and reached out. Dave was already on my radar, because I had discovered his website when I was doing my original research. I simply hadn’t considered reaching out to a guy who had been doing it for about 7 years at that point. He was there near the beginning.

Dave’s gesture reaching out to me was a fantastic surprise. We had a great conversation that lasted about an hour. Here was a guy that had been podcasting since 2005 that just wanted to get to know more about what I was doing and how we might help each other. That is what I absolutely love about podcasters.

The conversation eventually led to a bit of a partnership. Dave and I kept in touch working on various ideas together. We met up at New Media Expo a few times. Finally, we teamed up when I joined Dave’s “Podcast Review Show” podcast. We review podcasters and help them improve.

[You can appear on the Podcast Review Show and get reviewed HERE.]

Prior to that partnership, Dave help me multiple times with my website, podcast, and technical aspects of my show. He has truly been there and done that. Dave knows his stuff.

If you have questions about your feed, website or other technical aspects of your podcast, I highly recommend you use Dave’s knowledge and tools. He does some one-on-one coaching. He has resources on his website. You can also get deal on gear through Dave.

[Find information on Dave Jackson and the School of Podcasting HERE.]

Audacity to Podcast – Daniel J. Lewis

Daniel J. Lewis is another podcaster that helps people launch and improve their own podcast. He shares his knowledge of the audio software Audacity and web platform WordPress. You’ll learn all about equipment, software and skills necessary to podcast. His show was named the #1 technology podcast in 2012.

Daniel and I met through Dave Jackson. After following his show for quite some time, Daniel and I finally met at New Media Expo and have since developed a bit of a relationship.

The thing I love most about Daniel and Dave is their honesty and flexibility. They won’t push you toward their favorite microphone. They will give you honest reviews and options that fit your needs. For instance, do you want or need a $60 microphone or $360 microphones? They teach you the differences and why.

Daniel has a great lead magnet called “20 Things You Should Do Before Every Podcast Episode.” You learn how to get the room quiet, how to prepare, what tools to gather and more. He calls it his preflight checklist. This will make your recording session so much more efficient.

If you are serious about podcasting, check out Daniel’s Podcasters’ Society. This is a group of great podcasters together in a learning and sharing environment that can really help you improve your show. Daniel and I are discussing making some of my material available within Podcasters’ Society each month. Give it a look.

[Find information on Daniel J. Lewis’ material HERE.]

The next few guys are just a few of the guys I have used as a long-distance mentors. The books and material written by these guys have done more for my business and career than anyone I can name.

48 Days to the Work You Love – Dan Miller

Dan Miller and his book 48 Days To The Work You Love is where my journey began. Dan inspired me to pursue the work that I love. I originally discovered Dan and his work by listening to the Dave Ramsey Show.

If you are looking for your purpose, check out Dan’s material. He is a true entrepreneur.

The thing I love about Dan is his simplicity. Dan isn’t knee-deep in technology, like a lot of online business people. Though he has embraced the digital landscape more recently with the launch of his membership site, he is more about creating simple money-making opportunities that are right in front of us.

Whether is it reselling cars, selling digital content or running a gym, he has done it all. Dan can see a business opportunity anywhere. He has great tools to help you find your passion and the work you love.

Dan’s most popular resource is “48 Low or No Cost Business Ideas”. These are great. When you read this e-book, you’ll say to yourself, “Why didn’t I think of that?” Dan has great ideas. The inspiration is a huge bonus.

[Find information on Dan Miller’s material HERE.]

Internet Business Mastery – Jeremy Frandsen & Jason Van Orden

Jason Van Orden and Jeremy Frandsen at Internet Business Mastery have great information to help turn your knowledge into a business. I first discovered them during a session at New Media Expo. That presentation turned me onto their podcast.

Internet Business Mastery is not only a great podcast, but a course that has helped me refine my business focus. Both Jeremy & Jason have launched various other businesses. They have been there and done it.

In the Internet Business Mastery Academy, you learn how to develop your ideal freedom lifestyle. That leads into your freedom business blueprint. You learn how to design your single motivating purpose, create your money magnets, develop your list and more.

This has been one of the best investments I have made. The course has really refined my business plan and philosophy. If you are building an online business, this material can help you move you forward.

[Find information on Jeremy, Jason and Internet Business Mastery HERE.]

Platform University – Michael Hyatt

Michael Hyatt and Platform University have helped me organize my message and build my platform.

I like organization. Checklists are my friend. Step-by-step processes that allow me to add some creativity on top of it are tools I enjoy.

Michael Hyatt has a great membership site with Platform University. It is based on his book Platform, which is a must read as you develop your podcast. There is great learning inside the community. He only opens membership a couple times a year for enrollment. I got in early on this one and haven’t looked back since.

Inside Platform University, you will find Master Classes where Michael interviews other experts to dive deep into various subjects each month. In the Backstage Pass area, Michael shows you how he operates his platform. There are live member calls each month, member makeovers and so much more.

There is so much information inside Platform University, I don’t have enough time to get through all of it each month. I use the great material I find most useful and dip into the other stuff when I find time. When I have questions about specific topics, I can usually find the answer inside Platform University.

[Find information on Michael Hyatt HERE.]

 

There you have six people who can help you move your podcast and business forward.

Dave Jackson can help you with the technical aspects of your show.

Daniel J. Lewis has tools that can help you with your software, skills and search for your show.

Dan Miller can help inspire you with new ways of thinking about business. Find what you love.

Jeremy Frandsen and Jason Van Orden at Internet Business Mastery can help you lay an amazing foundation for your purpose and business.

Michael Hyatt can help organize your work to help you be more efficient in building your platform.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

Let’s turn your information into engaging entertainment.